CCE International
- Company typePrivate
- Founded1895
- HeadquartersSaint Albans, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
CCE International firmographics
Firmographics- Name
- CCE International
- Legal name
- Reed Exhibitions Limited
- Website
- https://cce-international.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
CCE International industry classification
Industry- Product category
- Trade Show and Exhibition Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
- akta.pro secondary industries
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), General Consumer Expos & Trade Shows (MPAGAFAA), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where CCE International is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices20 records
Markets served
CCE International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Exhibition and Event Services: RX generates revenue by organizing and hosting trade shows, exhibitions, and professional events globally. Revenue comes from exhibitor booth fees, attendee registration, sponsorship packages, and related event services.
- Digital Services and Platform Access: Revenue from digital platforms including event apps, virtual event access, and online networking tools.
- Data and Marketing Services: Services including attendee data analytics, lead generation, matchmaking services, and targeted advertising through social media platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibition booth and sponsorship packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CCE International product offering
Product offeringCore offering
RX Global organizes and operates trade shows, exhibitions, conferences, and hybrid event experiences across multiple industry verticals worldwide. The company sells exhibition booth space, sponsorship packages, attendee registration, and digital event services to business exhibitors and partners. Complementing physical events are digital platforms including RX NOW for event access and LeadManagerApp for lead capture and management.
Product overview
RX Global (formerly Reed Exhibitions) operates a global portfolio of trade shows and exhibitions across multiple industries. The company offers physical events complemented by digital platforms including RX NOW for event access and LeadManagerApp for lead management. The product ecosystem serves exhibitors, visitors, and industry participants seeking business connections and networking opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- RX Events (Global Trade Show Portfolio) Global portfolio of trade shows, exhibitions, and conferences spanning multiple industries and regions worldwide, including events such as World Travel Market London, G2E, ILTM Cannes, ibtm, Cannes Yachting Festival, FIBO, and MCM. Designed for exhibitors seeking to showcase products and services to industry-specific audiences.
- RX NOW Digital Platform Digital platform and application providing event information access, schedules, and networking features for event attendees and exhibitors.
- LeadManagerApp Mobile application enabling exhibitors to manage leads and business contacts collected during exhibitions. Subject to a dedicated End User Licence Agreement.
Companies that use CCE International
Customer profileSegments3 records
Ideal customer profiles4 records
CCE International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
CCE International partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SalesforcecoreSalesforce is used for customer relationship management, sales and marketing lead data management. RX utilizes Salesforce as their CRM platform for managing exhibitor and attendee relationships.
- MicrosoftcoreMicrosoft provides communications infrastructure including video conferencing platform, electronic document management, and communications data (emails and electronic messaging) services.
- Industry Associations and Trade BodiescoreVarious industry associations partner with RX to co-develop and promote industry-specific exhibitions, providing endorsement, member promotion, and content collaboration.
- Media PartnersminorMedia partners provide promotional support for events in exchange for visibility and access to industry audiences.
- Venue ProviderscoreVenue partners provide physical locations for exhibitions. Examples include BITEC Thailand, Tüyap Türkiye, and other convention centers globally.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CCE International competitors and assessment
Company assessmentDirect peers
- Messe Frankfurt GmbH: Messe Frankfurt is one of Europe's largest trade fair organizers with a global portfolio spanning consumer goods, textiles, architecture, mobility, and entertainment. It competes head-to-head with RX in multiple verticals and operates its own convention venues.
- Informa Markets (Informa plc): Informa Markets is the world's largest B2B events organizer, operating hundreds of trade shows and exhibitions across similar industry verticals (technology, healthcare, construction, travel). It is the closest comparable to RX Global in scale, vertical breadth, and global footprint.
- Messe München GmbH: Messe München is a leading German trade fair company operating major shows including BAUMA, IFAT, and ISPO. It competes with RX in industrial, environmental, and sports verticals with comparable venue ownership and international expansion.
- GL Events SA: GL Events is a French-based global exhibition organizer and venue operator with a multi-vertical portfolio covering food, sports, industry, and culture. It is highly comparable to RX in business model and geographic reach, particularly across Europe and emerging markets.
- Messe Düsseldorf GmbH: Messe Düsseldorf is a leading German trade fair organizer with major global brands including drupa, K, MEDICA, and ProWein. It is a direct competitor in industrial, medical, and beverage verticals and operates exhibition venues internationally.
- Koelnmesse GmbH: Koelnmesse is a German trade fair operator with major brands like gamescom, Anuga, and spoga+gafa. It directly competes with RX in entertainment, food, and consumer goods verticals and has expanding global operations.
- Emerald X (Emerald Holding): Emerald X is a US-based B2B trade show organizer with a strong portfolio in design, retail, technology, and lifestyle verticals. It is directly comparable to RX in its US-centric event-driven GTM motion and focus on B2B commerce events.
- Clarion Events Limited: Clarion Events is a UK-based global events organizer with a portfolio spanning defense, gaming, retail, energy, and leisure sectors. Its multi-vertical B2B trade show focus closely mirrors RX's exhibition strategy and customer base.
- Fiera Milano SpA: Fiera Milano is an Italian exhibition center operator and organizer running major shows in design, fashion, technology, and security. It competes directly with RX in European trade show markets with comparable venue-and-event business model integration.
- dmg events: dmg events is a Dubai-headquartered B2B exhibition organizer operating large brands across hospitality, construction, energy, and coatings. It competes with RX in Middle East, African, and emerging markets with similar vertical breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
CCE International social profiles
Digital presenceCCE International compliance and trust
Trust signalCompliance2 records
CCE International financial estimates
Financial estimateRevenue estimate
Valuation estimate
CCE International leadership team
Management profileNumber of profiles
CCE International subsidiaries and ownership
Company hierarchySubsidiaries39 records
CCE International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CCE International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CCE International
What does CCE International do?
RX Global organizes and operates trade shows, exhibitions, conferences, and hybrid event experiences across multiple industry verticals worldwide. The company sells exhibition booth space, sponsorship packages, attendee registration, and digital event services to business exhibitors and partners. Complementing physical events are digital platforms including RX NOW for event access and LeadManagerApp for lead capture and management.
Is CCE International a public or private company?
CCE International is a private company. It is classified as corporate owned and is currently operating.
When was CCE International founded?
CCE International was founded in 1895. It employs 5,001 to 10,000 people.
Where is CCE International based?
CCE International is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does CCE International make money?
Three revenue lines are on record. Exhibition and Event Services are the primary driver. The others are digital Services and Platform Access and data and Marketing Services.
Who are CCE International's main competitors?
Direct peers on record are Messe Frankfurt GmbH, Informa Markets (Informa plc), Messe München GmbH, GL Events SA, Messe Düsseldorf GmbH, Koelnmesse GmbH, Emerald X (Emerald Holding), Clarion Events Limited, Fiera Milano SpA and dmg events.
Does CCE International have an API?
No public API is recorded for CCE International.
What industry is CCE International in?
CCE International's product category is Trade Show and Exhibition Services. Its primary akta.pro industry code is HSACADAH, Exhibitions, Trade Shows & Booth Management, with a secondary code of MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture). Its NAICS code is 561920.