UrbanTrans North America

What UrbanTrans North America does

UrbanTrans North America is a woman-operated and owned transportation planning and behavioral marketing firm headquartered in Denver, United States, founded in 2000. It operates as a subsidiary and North American sub-brand of Alta Planning + Design, a 30-year-old active transportation planning and design firm powered by Trilon. UrbanTrans specializes in active transportation and mobility planning services for North American communities, with a core focus on bicycle, pedestrian, and multi-modal infrastructure design. The firm's services span the project lifecycle from concept through construction, supporting clients through master planning, sustainable community design, greenway and complete streets development, and large-scale regional mobility orchestration including the 2028 Los Angeles Olympic and Paralympic Games planning engagement with LA Metro.

The business model is professional services-based, with revenue generated through project-based engagements with municipal, governmental, and community development clients. Pricing is not publicly disclosed, consistent with custom consulting engagements. Distribution occurs primarily via direct client engagement with municipalities, transit agencies, and government organizations, supported by principal-level staff across multiple offices. The firm maintains a structured affiliate architecture including Alta Engineering SE, PLLC and Alta Landscape Architecture SE, PLLC in North Carolina, and H + Z Engineering + Landscape Architecture D.P.C. in New York, enabling multi-state delivery of licensed professional engineering and landscape architecture services.

Customer segments are concentrated in the public-sector vertical, with municipalities and government agencies as the primary buyers and community development organizations as a secondary segment. The firm reaches its audience through content marketing channels including the Alta Field Notes blog, Medium publications, the On The Move email newsletter, and social media presence. The most recent strategic action disclosed is the 2026 addition of Raimi + Associates as an affiliate, expanding capabilities in environmental planning and sustainability consulting. Leadership includes Joddie Gray as President and Hannah Day-Kapell as Principal based in Portland.

Name

UrbanTrans North America

Legal name

UrbanTrans North America

Website

https://urbantrans.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

UrbanTrans North America is a woman-owned transportation planning and behavioral marketing firm, operating as a North American sub-brand of Alta Planning + Design, providing active transportation and mobility planning services to municipalities, government agencies, and community development organizations.

Ownership category

akta.pro rank

Product category

Transportation Planning Services

NAICS

Landscape Architectural Services (541320)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation & Infrastructure Planning (BPAHAKAF)

akta.pro secondary industries

Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Transportation planning services
• Active transportation design
• Bicycle pedestrian planning
• Multi-modal infrastructure
• Sustainable mobility consulting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

UrbanTrans North America is a subsidiary of Alta Planning + Design specializing in active transportation and mobility planning services for North American communities. The firm provides planning and design services for bicycle, pedestrian, and multi-modal transportation infrastructure, supporting municipalities, government agencies, and community development organizations in creating sustainable, healthy communities. The firm also engages in behavioral marketing within its transportation planning work.

Differentiator

Problem solved

Functional benefit

Products and services

• UrbanTrans North America Active transportation and mobility planning services for North American communities, specializing in bicycle, pedestrian, and multi-modal transportation infrastructure planning and design for municipalities, government agencies, and community development organizations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Raimi + AssociatescoreStrategic or Co-development Partner · 1 January 2026Raimi + Associates has joined Alta Planning + Design as an affiliate, expanding Alta's capabilities in environmental planning and sustainability consulting. This acquisition strengthens Alta's service offerings in sustainable transportation and environmental impact assessment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sam Schwartz Engineering: Traffic engineering and transportation planning consultancy with active transportation, complete streets, and mobility planning practices that directly overlap with UrbanTrans's municipal project portfolio.
• Kittelson & Associates: Transportation engineering and planning consulting firm with strong active transportation practice. Competes with UrbanTrans for multimodal corridor planning, complete streets, and mobility studies at the municipal level.
• Nelson\Nygaard: Transportation planning firm focused on multimodal, transit-oriented, and active transportation planning for public agencies. Overlaps with UrbanTrans on master planning and behavior-change-oriented transportation work for cities.
• Fehr & Peers: Transportation planning and engineering firm with substantial bicycle, pedestrian, and multimodal work. A frequent competitor for the same municipal planning RFPs UrbanTrans targets.
• Toole Design Group: Pure-play active transportation and multimodal planning/design firm. Competes directly with UrbanTrans/Alta for bicycle, pedestrian, and complete streets planning RFPs across U.S. municipalities, with a similar project-based professional services model.

Broad incumbents

• Stantec: Large global design and engineering firm with a well-developed active transportation and community development practice. Competes with UrbanTrans as a full-service alternative for larger municipal infrastructure programs.
• Alta Planning + Design: The parent platform of UrbanTrans with 30 years of active transportation planning history and a national footprint. Comparable in service mix but operates at greater scale and broader geographic reach than the UrbanTrans North America sub-brand.
• WSP: Global professional services firm with substantial active transportation, urban mobility, and streetscape practice areas. Competes with UrbanTrans, often as a bundling prime for combined planning-plus-engineering municipal contracts.

Emerging players

• Street Plans Collaborative: Boutique urban planning, active transportation, and Tactical Urbanism-focused consultancy. Overlaps with UrbanTrans on bike/pedestrian planning, complete streets, and mobility-oriented community design.

Regional players

• Toole Design Group / Alta peer in Denver: Regional active transportation planning firms serving Mountain West municipalities offer comparable services but typically operate locally rather than nationally, making them competitors for Denver-area and Colorado municipal RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/urbantrans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanTrans North America