Maasranga Television

What Maasranga Television does

Maasranga Television is a privately held Bengali-language broadcast television channel headquartered in Dhaka, Bangladesh, and operating since July 30, 2011, as a concern (subsidiary) of Square Group, one of Bangladesh's largest diversified conglomerates. The channel transmits 24/7 in HD via satellite and cable to audiences in Bangladesh and the Bangladeshi diaspora across Asia, Australia, Africa, Europe, and the USA, with live streaming also available on its website (maasranga.tv) and through multiple dedicated YouTube channels. Its content portfolio spans news, dramas and natoks, films, musical programs, children's programming (Maasranga Kids), talk shows (Maasranga Ranga Shokal), investigation segments (Unmochon), entertainment news (Binodon Saradin), sports coverage, documentaries, and live events, organized across a family of sub-brands that segment the audience by content type.

The channel's underlying technology is built on a high-definition television production system that was introduced as a first in Bangladesh at launch, supported by a standard broadcast-and-digital distribution stack including satellite/cable delivery, web live streaming, and YouTube content syndication. The business model is advertising-led: revenue is generated by selling ad inventory to advertisers who are directed to a dedicated contact channel, with no disclosed subscription, pay-per-view, or licensing revenue stream. Audience reach is split between mass-market Bangladeshi households via traditional broadcast and digitally engaged diaspora viewers via streaming and YouTube. The company is privately held within Square Group with no public listing, no disclosed external investors, no disclosed funding rounds, and no M&A activity in the available source material. Headcount is in the 501–1,000 range, consistent with a fully built-out national broadcaster operating production, news, programming, and digital functions.

Name

Maasranga Television

Legal name

Maasranga Television

Website

https://maasranga.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Children’s & Family Broadcast Networks (MPABAAAD)

Keywords

• Bengali television broadcasting
• Satellite cable television
• News entertainment channel
• Family programming content
• HD television network

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising: The channel generates revenue through advertising. Contact information is provided for advertisers at 01713059999.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maasranga Television is a mixed Bengali-language television channel that broadcasts round-the-clock news, dramas, films, musical programs, children's content, talk shows, sports coverage, and live events via satellite and cable in HD format. The channel serves Bangladeshi audiences at home and abroad, generating revenue primarily through advertising sales to brands targeting its viewer base.

Product overview

Maasranga Television is a mixed Bengali-language TV channel under Square Group, broadcasting since July 30, 2011. The channel operates 24/7 with a diverse content portfolio including news, dramas, films, musical programs, children's content (Maasranga Kids), documentaries, talk shows (Ranga Shokal), investigation programs (Unmochon), entertainment news (Binodon Saradin), and live event coverage. The channel uses HD television technology and is available across Asia, Australia, Africa, Europe, and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Maasranga Kids: Children's programming segment featuring cartoons and educational/entertaining content for children.
• Maasranga Ranga Shokal
• Maasranga Drama/Telefilm
• Rupkotha
• Maasranga Sports
• Maasranga News
• Maasranga Program
• Unmochon (উন্মোচন)

Products and services

• Maasranga Television Channel A 24/7 mixed Bengali-language television channel broadcasting news, dramas, films, musical programs, documentaries, talk shows, sports coverage, and live events in HD format for Bangladeshi viewers at home and abroad.
• Maasranga Live Streaming

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Square GroupcoreOthersMaasranga Television is a concern (subsidiary) of Square Group, one of Bangladesh's largest conglomerates. Square Group operates various businesses including pharmaceuticals, consumer products, and media. The channel's branding and parent company are prominently displayed on the website.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• NTV (Bangladesh): Bengali general entertainment and news broadcaster in Bangladesh with a similar mixed-genre programming strategy. Targets the same household and family demographic as Maasranga and competes for ad revenue and ratings.
• Gazi TV (GTV): Bengali broadcast channel in Bangladesh offering news, drama and entertainment. Competes for the same household advertising dollar with a programming mix similar to Maasranga's general entertainment portfolio.
• RTV (Bangladesh): Bengali-language commercial broadcast channel offering news, drama and entertainment programming in Bangladesh. Operates in the same regulatory and advertising market as Maasranga with an overlapping content mix.
• Deepto TV: Fast-growing Bangladeshi entertainment channel known for drama and telefilm content; a direct competitor in the same Bengali general-entertainment category that Maasranga occupies, particularly in drama and natok programming.
• ATN Bangla: One of the earliest private Bengali broadcast TV channels in Bangladesh, offering news, drama and entertainment. Directly competes with Maasranga for the same Bengali-speaking household audience and advertiser budgets in Bangladesh.
• Jamuna TV: Bengali news and current affairs broadcast channel in Bangladesh. Overlaps directly with Maasranga's news programming (Maasranga News) for viewership and political/news advertising spend.
• Bangladesh Television (BTV): Bangladesh's national public broadcaster, the incumbent Bengali TV channel with the broadest reach. Sets competitive dynamics Maasranga must navigate, even though BTV is state-owned rather than privately run.
• Channel i: A leading Bengali-language general entertainment and news channel in Bangladesh, broadcasting drama, news, talk shows and cultural programming. Competes head-to-head with Maasranga for Bengali family viewership and ad share.

Broad incumbents

• Zee Bangla: Bengali general entertainment channel from India's Zee Entertainment, a much larger media conglomerate. Competes with Maasranga for Bengali-speaking viewership (especially in West Bengal and the diaspora) and ad revenue, but from a broader portfolio, international platform.
• Star Jalsha: Leading Bengali entertainment channel from Star Disney, offering serials, films and family entertainment. Targets overlapping Bengali-speaking audiences in India and Bangladesh with comparable family-focused programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MaasrangaTVOfficial
• Xx.com/Maasranga_TV
• Facebookfacebook.com/MaasrangaTelevision
• LinkedInlinkedin.com/company/maasranga-television

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maasranga Television