West Virginia Perinatal Partnership

What West Virginia Perinatal Partnership does

West Virginia Perinatal Partnership (WVPP) is a statewide nonprofit quality collaborative founded in 2006 and headquartered in Charleston, WV, with 1-10 employees. It convenes healthcare professionals, hospitals, FQHCs, state agencies, and community organizations to improve maternal and infant health outcomes across West Virginia, a state ranking in the top decile for adverse perinatal indicators including preterm birth, low birth weight, infant mortality, and maternal mortality. Its portfolio spans roughly fifteen programs covering rural maternity care (the HRSA-funded WV RMOMS program in 8 rural counties), breastfeeding promotion (WV Breastfeeding Alliance, Baby-Friendly USA support, IABLE training), the West Virginia Doula Project, perinatal mental health training (delivered with Postpartum Support International), Lamaze labor support and childbirth educator certification, substance use intervention (Drug Free Moms and Babies, RCORP-NAS), tobacco cessation (Help2Quit, Baby and Me Tobacco Free), safe sleep, and the Count The Kicks stillbirth prevention campaign. The annual WV Perinatal Summit (celebrating 20 years in 2026) serves as the flagship convening event.

The underlying technology footprint is limited to a WordPress-based informational website (wvperinatal.org), a Zoom-delivered virtual training program, and resource directories such as ZipMilk; WVPP explicitly is not a technology company. Its core "product" is curated evidence-based curriculum and convening capacity, with delivery via on-site workshops at hospitals, monthly virtual webinars, and its annual conference.

WVPP's revenue model is grant-dominated and mission-aligned. Primary funding comes from federal grants — most notably a $4 million, four-year HRSA award (2021-2025) for the RMOMS program — supplemented by state grants from the WV Department of Human Services and the WV Office of Maternal Child and Family Health, training registration fees ($225-$500 per course), summit registrations ($60-$275), and tax-deductible individual donations. Go-to-market is community-led and event-driven: statewide outreach through hospitals, FQHCs, and the WV Perinatal Summit, with a small lean staff coordinating a distributed network of clinical partners.

Name

West Virginia Perinatal Partnership

Legal name

WV Perinatal Partnership, Inc.

Website

https://wvperinatal.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

West Virginia Perinatal Partnership is a statewide nonprofit quality collaborative founded in 2006 that advances maternal and infant health through training, education, and coordinated programs serving healthcare providers, birthing facilities, and families across West Virginia.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Perinatal health programs
• Maternal health training
• Breastfeeding education
• Childbirth educator certification
• Substance use pregnancy care

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Grant Funding: Primary revenue from federal grants including HRSA funding for RMOMS program ($4 million four-year program through August 2025) and other government maternal/child health grants.
2. Program Registration Fees: Revenue from training and certification program registrations including Perinatal Mood Disorders training ($500 regular/$400 student), Advanced Perinatal Mental Health training ($325/$225 student), and various workshops.
3. Donations: Accepts tax-deductible donations from individuals to support programs including Breastfeeding Institute, Smoking Cessation, Drug Free Moms & Babies, Doula Care, Safe Sleep, and other maternal/infant health initiatives.
4. Event Revenue: Summit registration fees ranging from $60-$275 for the annual WV Perinatal Summit, with group discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

West Virginia Perinatal Partnership operates as a statewide nonprofit quality collaborative delivering perinatal and maternal-infant health programs, evidence-based training workshops, certification courses, and an annual summit. Its portfolio includes the HRSA-funded WV RMOMS rural maternity program, Lamaze childbirth educator and labor support training, perinatal mental health training, breastfeeding and doula initiatives, substance use in pregnancy programs, and tobacco cessation programs—all distributed through direct delivery to healthcare facilities, virtual webinars, and a statewide collaborative network.

Product overview

West Virginia Perinatal Partnership operates as a statewide nonprofit quality collaborative offering a portfolio of healthcare programs, training initiatives, and educational events focused on improving maternal and infant health outcomes in West Virginia. The organization functions as a program aggregator rather than a unified software platform, delivering services through distinct initiatives including the WV RMOMS rural maternity program, WV Breastfeeding Alliance, West Virginia Doula Project, various Lamaze and perinatal mental health training programs, and the annual WV Perinatal Summit. Additional offerings include substance exposure programs (Drug Free Moms and Babies, RCORP-NAS), tobacco cessation (Help2Quit, Baby and Me Tobacco Free), safe sleep initiatives, Count The Kicks fetal monitoring education, and the ZipMilk resource directory. The organization also provides ongoing educational webinars and the Love Your Birth Control monthly training series.

Differentiator

Problem solved

Functional benefit

Brands

• WV Breastfeeding Institute: A program working to improve the health and wellbeing of newborns and mothers through promotion of best practices in infant care and feeding.
• West Virginia Breastfeeding Alliance (WVBA)

Products and services

• WV Rural Maternity and Obstetrics Management Strategies (WV RMOMS)

Quantifiable outcome

• 100% of birthing facilities participating in educational and quality improvement programs
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• West Virginia Breastfeeding Alliance (WVBA)coreStrategic or Co-development PartnerCollaborative partner working to provide breastfeeding education throughout West Virginia, honor hospitals improving breastfeeding rates, and promote the Ban the Bags campaign to stop distributing infant formula materials. Find resources at wvbreastfeeding.org.
• Davis Medical CentercoreStrategic or Co-development PartnerPart of RCORP NAS Consortium serving women at-risk for giving birth to infants with neonatal abstinence syndrome in Greenbrier, Pocahontas, and Randolph counties.
• Greenbrier PhysicianscoreStrategic or Co-development PartnerRCORP NAS Consortium member providing integrated care and care coordination for substance-affected pregnancies in rural service area.
• West Virginia School of Osteopathic Medicine (WVSOM)coreStrategic or Co-development PartnerRCORP NAS Consortium member and academic partner. WVSOM provides faculty expertise and medical education resources for perinatal programs.
• Lamaze InternationalcoreStrategic or Co-development PartnerWVPP is an approved provider of Lamaze education. Programs approved for 7.5 Lamaze Contact Hours. Provider approved by California Board of Registered Nursing (Provider Number 15932).
• Postpartum Support International (PSI)coreStrategic or Co-development PartnerPSI's Advanced Perinatal Mental Health Psychotherapy Training curriculum is delivered through WVPP. This advanced training is a prerequisite for Perinatal Mental Health Certification.
• Baby-Friendly USAcoreStrategic or Co-development PartnerNational designation program for birthing facilities. WVPP supports hospitals in achieving Baby-Friendly designation, which moves WV closer to increasing proportion of births occurring in facilities providing recommended care for lactating mothers.
• IABLE (Institute for the Advancement of Breastfeeding)coreStrategic or Co-development PartnerWV Breastfeeding Institute and WV Perinatal Partnership partner with IABLE to deliver Outpatient Breastfeeding Champion Training via live webinar.
• CDC (Centers for Disease Control)coreStrategic or Co-development PartnerWVPP implements CDC's LOCATe program for Levels of Care designation and uses CDC National Center for Health Statistics data to track WV's maternal/infant health rankings.
• Braxton County Memorial HospitalcoreStrategic or Co-development PartnerRMOMS collaborative member providing rural maternity care services in target service area of 8 counties.
• Summersville Regional Medical CentercoreStrategic or Co-development PartnerSuccessfully reopened women's health services through RMOMS programming. Now provides lactation support and childbirth education services not previously available in the community.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ohio Perinatal Quality Collaborative (OPQC): Statewide perinatal QI collaborative housed at Cincinnati Children's Hospital that drives quality improvement initiatives in Ohio birthing hospitals. Directly comparable to WVPP in mission, structure, and reliance on statewide hospital engagement.
• Lamaze International: National childbirth education organization that accredits Lamaze educators and approves continuing education. WVPP is an approved Lamaze provider (Provider 15932), making Lamaze a direct upstream partner/peer in the same training ecosystem.
• Baby-Friendly USA: National authority for Baby-Friendly hospital designation in the US. WVPP actively supports WV hospitals in achieving Baby-Friendly designation (1 in 4 facilities already designated), making it the closest counterpart in the breastfeeding/infant feeding quality space.
• California Maternal Quality Care Collaborative (CMQCC): Stanford-based statewide perinatal quality collaborative that coordinates hospital QI, maternal mortality review, and training programs across California. The most prominent and direct analog to WVPP in structure (statewide nonprofit QI collaborative) and function (training, QI, perinatal education).
• Postpartum Support International (PSI): Organization dedicated to perinatal mental health awareness, training, and provider certification. Already a core partner of WVPP (delivers PSI Advanced Perinatal Mental Health Psychotherapy Training through WVPP) and a direct peer in perinatal mental health training delivery.
• National Perinatal Association: National multidisciplinary membership organization focused on perinatal health advocacy, education, and quality improvement. Closest national analog to WVPP's mission across all perinatal populations and provider types.
• New York State Perinatal Quality Collaborative (NYSPQC): Statewide NYS-based collaborative housed within the NYS Department of Health that engages birthing facilities in QI initiatives. Functionally identical structure to WVPP, with a focus on maternal safety bundles and obstetric QI.
• Alliance for Innovation on Maternal Health (AIM): National maternal safety initiative that develops and implements Patient Safety Bundles through state-based collaboratives. WVPP implements AIM Patient Safety Bundles, making AIM the closest national umbrella peer in the maternal safety QI space.

Broad incumbents

• March of Dimes: Large national nonprofit focused on maternal and infant health, including prematurity prevention, research, and advocacy. Much larger in scope and budget than WVPP but operates in the same perinatal health mission space and shares overlapping grant-maker relationships.

Others

• National Rural Health Association: National membership organization serving rural health providers and communities. WVPP's RMOMS program addresses rural maternity care access directly, making NRHA a thematically adjacent peer in the rural health infrastructure ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wvperinatal
• Facebookfacebook.com/wvperinatal
• LinkedInlinkedin.com/company/wv-perinatal-partnership
• Instagraminstagram.com/wvperinatal

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about West Virginia Perinatal Partnership