Bottleless.com

What Bottleless.com does

Bottleless.com is the primary e-commerce brand of Just GreatWater LLC, a privately held Virginia LLC founded in 2019 and headquartered in Reston, Virginia. The company sells point-of-use bottleless water coolers, replacement filter cartridges, under-sink filtration kits, professional installation services, and ancillary products such as a K-cup-compatible coffee brewer, directly to residential and commercial customers through a Shopify-powered storefront, phone sales, and Amazon marketplace. The flagship product line consists of five cooler models (Everest, Denali, Peak, ICON, ICON2) plus a countertop Mini unit, with pricing between $339 and $569; the ICON2 adds UV LED self-cleaning. A proprietary twist-off XO5515 filter cartridge (1-micron activated carbon, NSF 42/53 certified, 1,000–1,200 gallon capacity) drives recurring revenue at a recommended twice-yearly replacement cadence, with subscription pricing offering a 5% discount.

The business model combines one-time hardware sales, recurring filter subscriptions, paid professional installation and service calls ($149–$249), and a small attachment business in replacement parts and accessories. The company markets a nationwide service proposition—certified technicians in every zip code of the 48 contiguous states—and claims to have served 25,000+ businesses and homes with named enterprise customers including Boeing, Sephora, QVC, Under Armour, Goodyear, Rite Aid, Hershey, Childtime, and HomeGoods. Under the Just GreatWater parent, the company has aggregated multiple acquired brands (BottleLess.com, XOWater, MoJo Water, ClearPoint Water, BottleLess Direct, XO Coffee) as a multi-brand water filtration portfolio. The company is privately funded with no disclosed venture capital or private equity investment, holds no disclosed patents, and reports no AI/ML capabilities in its product stack.

Name

Bottleless.com

Legal name

Just GreatWater LLC

Website

https://bottleless.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottleless.com (Just GreatWater LLC) sells point-of-use bottleless water coolers, proprietary replacement filters, and installation services directly to US homes and businesses via Shopify e-commerce, phone sales, and Amazon, serving 25,000+ customers across 48 states.

Ownership category

akta.pro rank

Product category

Bottleless Water Coolers & Point-of-Use Water Filtration

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Bottleless water coolers
• Point-of-use filtration
• Water cooler installation services
• Commercial water purification
• Replacement water filters

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Cooler Sales: One-time sale of bottleless water cooler units (Everest, Denali, Peak, Mini, ICON, ICON2 models). Prices range from $339 to $569. Each cooler includes purification system, installation kit, and step-by-step instructions.
2. Filter Replacement Subscriptions: Recurring revenue from replacement filter cartridges (XO5515, XO5505, reverse osmosis filters). XO5515 filter at $74.95 with subscription option saving 5%. Recommended filter changes twice yearly.
3. Installation Services: Professional installation service at $249 for new cooler installation, $149 for setup service on existing coolers, and $199+ for service calls.
4. Replacement Parts & Accessories: Sales of replacement parts including faucets, drip trays, float lids, water tubing, installation kits, and accessories like cup dispensers.
5. Coffee Products: XO Coffee brewer sales ($229) and XO Coffee pod sales (medium roast 24 pods at $19.95). K-cup compatible pods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bottleless.com (Just GreatWater LLC) designs, sells, and installs point-of-use bottleless water coolers and water filtration systems that connect directly to a building's existing water supply line, eliminating the need for 5-gallon water bottle delivery. Core products include six cooler models (ICON, ICON2, Peak, Denali, Everest, MoJo Mini) with proprietary 1-micron activated carbon filtration or optional 4-stage reverse osmosis, recurring replacement filter subscriptions, the XO Coffee Brewer, under-sink filtration kits, and professional nationwide installation services across the 48 contiguous U.S. states.

Product overview

Bottleless.com (Just GreatWater LLC) offers a portfolio of bottleless water cooler systems and water filtration products for homes and businesses across the 48 continental United States. The core product line consists of five bottleless water cooler models: The ICON (touchless, cold only), The ICON2 (touchless, hot/cold), Peak (entry-level), Denali (stainless steel, standard), and Everest (highest capacity, tallest). The Mighty MoJo Mini provides a countertop option for space-constrained environments. These coolers are plumbed directly to the water supply and use the company's proprietary twist-off XO5515 Micron Purification System (certified for 1,200 gallons) or optional Reverse Osmosis upgrade to filter tap water, eliminating the need for bottled water delivery. The product ecosystem extends to the XO Coffee Brewer for K-cup compatible pods, Kitchen Sink Filtration Kits for faucet-mounted filtration, and comprehensive replacement filter sets (XO5515, Dual Filtration, RO systems). Professional installation and setup services are available nationwide. The company positions against bottled water coolers and rental bottleless alternatives, emphasizing ownership over rental contracts, cost savings of up to 72%, and lead-free filtration with stainless steel internal components.

Differentiator

Problem solved

Functional benefit

Products and services

• The ICON (no hot water) Touchless and self-cleaning bottleless water cooler that dispenses cold water only, featuring a touchless interface and UV LED self-cleaning capabilities. List price $399 (sale, regularly $499).
• The ICON2 (Hot/Cold Purified Water) Higher-capacity bottleless water cooler with feather-touch electronic dispense panel, UV LED self-cleaning stainless steel holding tank, and GAC filtration; dispenses both cold and hot purified water. List price $569 (sale, regularly $649).
• Peak Bottleless Water Cooler Entry-level bottleless water cooler with instant hot and cold water faucets, child-resistant hot water, 100% stainless steel cold and hot reservoirs, 1,200-gallon purification system, and one-piece UV-protected HDPE blow cabinet; available in black or white. List price $369 (sale, regularly $399).
• Denali Bottleless Water Cooler Stainless-steel-and-black bottleless cooler with no-touch cold faucet, child-resistant hot faucet, stainless steel hot/cold reservoirs, and 1,200-gallon water purification; designed for offices, warehouses, factories, waiting rooms, and homes with up to 30 people. Regular price $449.
• MoJo Water Everest BottleLess Cooler Highest-capacity bottleless cooler with a 2.5-gallon cold tank, 6.5 liters of steaming hot water per hour, 46-inch tall form factor, no-touch cold faucet and child-resistant hot faucet; 100% stainless steel reservoirs. Ideal for gyms or waiting rooms with 40+ people. List price $499 (sale, regularly $549).
• Mighty MoJo Mini Countertop BottleLess Cooler Compact countertop bottleless cooler only 17.2 inches tall that fits under most cabinets; stainless steel and ABS cabinet, 100% stainless steel hot/cold reservoirs, 1,200-gallon certified filtration, with same heating and cooling capacity as standing coolers; suitable for up to 30 people.
• XO Coffee Brewer K-cup-compatible single-serve coffee brewer with higher water temperature and slower brewing process for better flavor extraction; available in pour-over and auto-fill (plumbed) versions. Priced at $229.
• Kitchen Sink Cold Water Filtration Kit Under-sink water filtration system that connects directly to the existing kitchen faucet to remove up to 99% of 90 contaminants including lead, cysts, chlorine, fluoride, sediment, bad taste and odor; no drilling required. List price $99.95 (sale, regularly $149.90).
• Model XO5515 Replacement Water Filter Twist-off 1-micron activated-carbon replacement filter cartridge with automatic shut-off during changes; certified to remove lead, chlorine, chemicals, bad taste and odors while retaining beneficial minerals; 1,200-gallon capacity; recommended replacement twice yearly. One-time $74.95 or subscription at $71.20 (5% off).
• Dual Filtration Replacement Filter Set (XO5505 and XO5515) Replacement filter set used with the Dual Filtration Upgrade; includes one XO5515 and one XO5505 filter for enhanced two-stage water purification. Priced $94.95 (sale, regularly $99.95).
• Replacement Filters for Reverse Osmosis Systems Replacement filter sets for Reverse Osmosis systems: 3-sump sets (sediment, carbon, GAC inline), 2-sump sets (carbon), and Aquverse 5-stage systems (RO membrane, mineral activated carbon, carbon block, sediment filter).
• RO Universal Membrane Replacement (50 GPD) Residential/light-commercial reverse osmosis membrane (50 gallons per day) suitable for household water purification, laboratory, hydroponics, hospital and other applications; fits any standard 1.8 x 12 inch residential RO membrane housing.
• Professional Installation Service National installation service with certified technicians available in every zip code in the 48 continental United States; technicians install bottleless coolers purchased from Bottleless.com. Priced $249 per new cooler install.
• Setup Service Professional setup service for existing customers replacing old coolers with new Bottleless.com units where water lines are already in place. Priced at $149.

Quantifiable outcome

• Save up to 72% over 5 years compared to renting bottled water coolers
• +8 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Newair: DTC home appliance brand selling water coolers, ice makers, and similar countertop appliances. Overlapping e-commerce channel, SKU positioning, and price band for residential and small-office buyers.
• Avalon Water Coolers: Direct-to-consumer brand selling bottleless and bottle-fed water coolers to homes and offices. Closely comparable product line, pricing tier, and DTC e-commerce go-to-market.
• Waterlogic: Global commercial bottleless water dispenser and purifier company. Competes head-to-head on point-of-use filtration, hot/cold dispensing, and recurring service contracts.
• Halsey Taylor: Commercial-grade drinking fountains, bottle fillers, and water coolers for offices and public spaces. Comparable commercial product set and channel.
• Crystal Springs: US drinking water solutions provider offering bottleless water coolers and filtration services to offices and businesses. Closely comparable commercial subscription and service model.
• Oasis International: Manufacturer of point-of-use and bottleless water coolers for commercial and institutional customers. Overlapping product portfolio and target segment of offices, schools, and healthcare facilities.

Broad incumbents

• Primo Water Corporation: Publicly traded water solutions company spanning bottled water, water exchange, and dispensers (including Point-of-Use coolers). National footprint and dual delivery/dispenser model compete directly for the same office customer.
• Elkay Manufacturing: Large established US manufacturer of drinking fountains, bottle fillers, and water dispensers. Overlaps in office and institutional water delivery but with a much broader kitchen/plumbing portfolio.
• Culligan: Global water treatment company (and parent of Oasis) offering bottleless coolers alongside softeners, filtration, and bottled-water delivery. Competes with the same ownership-vs-rent value proposition.

Emerging players

• Berkey: Direct-to-consumer gravity water filtration brand with strong consumer mindshare. Competes for the same 'replace bottled water' use case, though it is a different form factor (countertop gravity filter vs. plumbed cooler).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottleless.com