Planfire
Planfire Soluções Contra Incêndio is a São Paulo-based, privately held Brazilian fire protection services firm that delivers AVCB and CLCB regulatory certifications, hydrant/sprinkler/alarm system installations, and fire safety materials to commercial, industrial, and institutional property owners across banking, retail, energy, and manufacturing verticals.
- Company typePrivate
- Founded1994
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planfire does
Planfire Soluções Contra Incêndio is a Brazilian fire protection services company headquartered in São Paulo (Imirim neighborhood) that specializes in regulatory certification and installation of fire safety systems for commercial, industrial, and institutional buildings. The company assists property owners in obtaining and renewing the AVCB (Auto de Vistoria do Corpo de Bombeiros) and CLCB (Certificado de Licenciamento do Corpo de Bombeiros) — mandatory fire safety certificates issued by Brazilian fire authorities — and designs projects to comply with current municipal, state, and federal regulations. Its customer base spans multiple verticals, with disclosed enterprise clients including Petrobras, Bradesco, Banco do Brasil, Bosch, Natura, Leroy Merlin, Kalunga, Shopping Ibirapuera, Casa e Construção, and CESP.
The company's product portfolio consists of six core offerings: hydrant system installation and maintenance, sprinkler system installation, detection and alarm system implementation, AVCB and CLCB certification services, and sale of fire safety materials and equipment. The company holds ABNT, CAU/SP, and INMETRO certifications supporting its regulatory authority. The underlying technology stack is commodity rather than proprietary — the website runs on WordPress with Elementor, customer management uses Bitrix24 CRM, and analytics run on Google Analytics — with no disclosed software products, APIs, or platforms.
Planfire operates as a private, founder-led professional services firm with 11-50 employees, generating revenue through quote-based, customized service contracts on multi-year cadences aligned to certification renewal cycles. The go-to-market is consultative direct sales, with customer engagement concentrated through WhatsApp Business, phone, and email supported by social media presence on Facebook, Instagram, and LinkedIn. No external funding, M&A activity, or institutional investment is disclosed, and operations remain concentrated in the São Paulo market.
Planfire firmographics
Firmographics- Name
- Planfire
- Legal name
- Planfire Soluções Contra Incêndio
- Website
- https://planfire.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planfire Soluções Contra Incêndio is a São Paulo-based, privately held Brazilian fire protection services firm that delivers AVCB and CLCB regulatory certifications, hydrant/sprinkler/alarm system installations, and fire safety materials to commercial, industrial, and institutional property owners across banking, retail, energy, and manufacturing verticals.
- Ownership category
- akta.pro rank
Planfire industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL)
- akta.pro secondary industries
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
Keywords
Where Planfire is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Planfire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Professional Fire Safety Services: Consulting and certification services for AVCB (Auto de Vistoria do Corpo de Bombeiros) and CLCB (Certificado de Licenciamento do Corpo de Bombeiros) issuance and renewal, along with installation and maintenance of fire protection systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages based on property type and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Planfire product offering
Product offeringCore offering
Planfire provides fire-safety consulting, installation, and maintenance services for commercial and industrial buildings in Brazil. Its offerings include the design and installation of hydrant and sprinkler systems, implementation of fire detection and alarm systems, issuance and renewal of AVCB (Auto de Vistoria do Corpo de Bombeiros) and CLCB (Certificado de Licenciamento do Corpo de Bombeiros) certificates, and the supply of fire-safety materials and equipment, all delivered under Brazilian municipal, state, and federal fire-safety regulations.
Product overview
Planfire offers a comprehensive fire safety service portfolio consisting of six distinct offerings. The company provides both installation services (Hydrant Systems, Sprinkler Systems, Detection and Alarm Systems) and regulatory certification services (AVCB and CLCB certificates). Additionally, they sell fire safety materials and equipment. All services are designed to comply with Brazilian fire safety regulations and are delivered by a team with over thirty years of experience in fire protection implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sistema de Hidrantes (Hydrant System)
- Sistema de Sprinklers (Sprinkler System)
- Detecção e Alarme (Detection and Alarm System)
- Auto de Vistoria (AVCB)
- Certificado de Licenciamento (CLCB)
- Materiais Contra Incêndio (Fire Safety Materials)
Quantifiable outcome
- Certification process up to 3x faster than standard timelines
Companies that use Planfire
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Planfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Planfire partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Planfire competitors and assessment
Company assessmentBroad incumbents
- Legrand: Global electrical and digital building infrastructure company with a fire protection and life safety product portfolio. Comparable in supplying fire safety equipment and components used in building fire protection installations.
- Bosch Security Systems: Global manufacturer of fire detection, alarm, and evacuation systems. Notably also a Planfire customer (Bosch), highlighting both supplier-side and customer-side overlap in fire alarm system categories.
- Kidde: Global fire protection products and systems manufacturer with broad presence in Latin America. Comparable as a fire alarm, detection, suppression, and sprinkler system supplier; overlaps with Planfire's installation and equipment supply lines but at much larger global scale.
- Minimax: Global fire protection specialist covering detection, suppression, and extinguishing systems. Comparable as a fire protection systems provider with installation and service capabilities, but operating at international scale rather than local Brazilian specialization.
- Honeywell: Global fire detection and life safety systems manufacturer (including Notifier and Fire-Lite brands). Overlaps with Planfire's detection/alarm installation and fire safety materials segments, with broader portfolio and global distribution.
- Johnson Controls: Global building systems integrator with a major fire detection and suppression portfolio. Comparable in fire alarm installation, suppression systems, and life safety services, but operates as a broad incumbent across many geographies and verticals versus Planfire's focused local offering.
- Siemens: Global fire safety systems and building technologies provider. Competes in fire detection, alarm, and suppression systems installation and integration; comparable in product categories though operating as a broad multinational incumbent.
Emerging players
- Fike Corporation: Specialized fire protection and explosion suppression systems manufacturer with growing international presence. Comparable as a focused fire protection systems supplier, particularly in suppression and detection segments where Planfire also operates.
Direct peers
- Shopfire: Brazilian fire safety company referenced as a separate customer ('Cliente Shopfire') in Planfire's own website. Operates in the same fire protection consulting, certification, and equipment space in Brazil with overlapping customer verticals.
- Exata Incêndio: Brazilian fire protection services company that appears in Planfire's own customer testimonials as a distinct entity ('Cliente Exata'). Operates in the same São Paulo fire protection services and installation market, with comparable AVCB/CLCB-oriented offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Planfire social profiles
Digital presencePlanfire compliance and trust
Trust signalCompliance3 records
Planfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planfire leadership team
Management profileNumber of profiles
Planfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planfire
What does Planfire do?
Planfire provides fire-safety consulting, installation, and maintenance services for commercial and industrial buildings in Brazil. Its offerings include the design and installation of hydrant and sprinkler systems, implementation of fire detection and alarm systems, issuance and renewal of AVCB (Auto de Vistoria do Corpo de Bombeiros) and CLCB (Certificado de Licenciamento do Corpo de Bombeiros) certificates, and the supply of fire-safety materials and equipment, all delivered under Brazilian municipal, state, and federal fire-safety regulations.
Is Planfire a public or private company?
Planfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planfire founded?
Planfire was founded in 1994. It employs 11 to 50 people.
Where is Planfire based?
Planfire is headquartered in São Paulo, Brazil, in the Latin America region.
How does Planfire make money?
One revenue line is on record: professional Fire Safety Services.
Who are Planfire's main competitors?
Broad incumbents on record are Legrand, Bosch Security Systems, Kidde, Minimax, Honeywell, Johnson Controls and Siemens. Fike Corporation is listed as an emerging player. Direct peers are Shopfire and Exata Incêndio.
Does Planfire have an API?
No public API is recorded for Planfire.
What industry is Planfire in?
Planfire's product category is Fire Protection Services. Its primary akta.pro industry code is BPAIAGAL, Fire Prevention, Inspection & Code Enforcement (Life Safety), with a secondary code of IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression). Its NAICS code is 23822.