Leukaemia Care

What Leukaemia Care does

Leukaemia Care is a UK registered charity (Charity No. 1183890 in England and Wales, SC049802 in Scotland) and a private company limited by guarantee (Company No. 11911752), founded in 1969 and headquartered in Worcester. It supports people affected by leukaemia, MDS (myelodysplastic syndromes), and MPN (myeloproliferative neoplasms) — roughly 10,000 newly diagnosed and 50,000+ prevalent patients in the UK annually — through an integrated portfolio of free services. Core offerings include a nurse-led freephone helpline and WhatsApp service (08088 010 444), a Buddy Support matching programme with trained volunteers (30 newly trained, 106 matched in 2025), a Counselling Service providing means-tested grants of up to £420 per applicant (108 supported in 2025), a Welfare Service for benefits guidance, a Bereavement Service, a network of 31+ condition-specific support groups (online and in-person; 1,586 attendees in 2025), and Hospital Navigators embedded in at least 18 NHS clinics. Supporting products comprise expert-reviewed patient information resources, the Spot Leukaemia awareness campaign, the Cost of Living Fund, a Free Will Service, a travel-insurance partnership with AllClear, and the newly launched Mia AI Advisor for automated query handling.

Name

Leukaemia Care

Legal name

Leukaemia Care

Website

https://leukaemiacare.org.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based registered charity supporting people affected by leukaemia, MDS, and MPN through a nurse-led helpline, 31+ condition-specific support groups, a buddy-matching service, counselling grants, hospital navigators in NHS clinics, and patient information resources, funded by donations, challenge events, lottery, corporate partnerships, and legacies.

Ownership category

akta.pro rank

Product category

Blood Cancer Patient Support Services

NAICS

Social Assistance (624), Individual and Family Services (6241), Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Blood cancer charity
• Patient support services
• Fundraising events
• Cancer information resources
• GP training programmes

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-off and regular donations from individuals supporting the charity's mission. Donors can give via online portal, telephone, or text message. The charity emphasizes regular giving for sustainable income.
2. Challenge Events: Revenue generated from participants in fundraising challenge events including marathons, treks, cycling events, and adventure activities. Participants raise money through sponsorship.
3. Lottery: Weekly lottery at £1 per entry with prizes up to £25,000. Creates regular small recurring revenue from participants.
4. Corporate Partnerships: Partnerships with businesses including corporate donations, sponsorship, employee fundraising, cause-related marketing, and payroll giving schemes.
5. Legacies and Gifts in Wills: Bequests and legacy gifts left by supporters to ensure long-term support for future generations of patients.
6. In Memory Donations: Donations made in memory of loved ones who have passed away, often collected at funerals or through tribute pages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Leukaemia Care is a UK blood cancer charity that provides free, nurse-led support services for people affected by leukaemia, MDS, and MPN. Core offerings include a telephone and WhatsApp helpline, buddy matching with lived-experience volunteers, counselling grants (up to £420), welfare and benefits advice, bereavement support, hospital navigators in NHS clinics, a network of 31+ diagnosis-specific support groups, and CPD-accredited GP training for earlier diagnosis.

Product overview

Leukaemia Care is a UK blood cancer charity operating a unified service portfolio rather than a software platform. Its core offerings centre on patient-facing support services: a nurse-led Helpline and WhatsApp support (08088 010 444) providing emotional and clinical guidance; a Buddy Support Service matching patients with trained volunteers for phone/email peer support; a Counselling Service offering means-tested grants of up to £420 toward counselling sessions; a Welfare Service providing benefits and financial guidance; a network of 31 Support Groups (online via Zoom, in-person, and national) covering all major leukaemia subtypes and related conditions; Hospital Navigators deployed across UK clinics; and a Bereavement Service encompassing counselling grants, support groups, and buddy matching. The charity complements direct support with Patient Information Resources (expert-reviewed booklets and digital guides), the Spot Leukaemia awareness campaign, GP Learning programmes delivered via Gateway C and RCGP elearning platforms, and practical offerings including a Cost of Living Fund, Free Will Service, and travel insurance partnered with AllClear. Fundraising mechanisms include a weekly Lottery (prize up to £25,000), a Challenge Events Programme (marathons, treks, cycles), corporate partnerships, and Gifts in Wills. An AI-powered conversational tool (Mia AI Advisor) is also deployed on the website for automated query handling.

Differentiator

Problem solved

Functional benefit

Brands

• Spot Leukaemia: An awareness campaign created by Leukaemia Care to raise awareness of leukaemia symptoms and encourage early diagnosis.

Products and services

• Helpline and WhatsApp Support Free nurse-led telephone helpline on 08088 010 444 and WhatsApp service on 07500 068 065 providing emotional support, clinical information, and signposting to patients, carers, and families affected by leukaemia, MDS, and MPN. Open Monday–Friday, 9am–4:30pm.
• Buddy Support Service One-to-one matching service pairing patients, carers, or family members with a trained volunteer who has lived experience of blood cancer. Support is delivered by phone or email for approximately 12 weeks, with the option to extend another 12 weeks; 106 people were matched in 2025.
• Leukaemia Counselling Service Counselling grant programme providing up to £420 per applicant toward counselling sessions (face-to-face, phone, or webcam) delivered by BACP- or UKCP-registered counsellors. Available to patients and their immediate family members; 108 people were supported in 2025.
• Welfare Service One-to-one welfare advice service providing free guidance on benefits (e.g., Personal Independence Payment, Attendance Allowance, Universal Credit), financial assistance, and practical support to patients, families, and carers across the UK.
• Bereavement Service Multi-layered bereavement support service including helpline listening, bereavement counselling grants, a Loss and Bereavement Support Group (online six times per year), bereavement buddies, and a private Facebook Bereavement Group.
• GP Learning Programme Free CPD-accredited training for GPs and primary care professionals covering chronic leukaemia, acute leukaemia, and diagnosis and management of blood cancer, delivered via Gateway C and RCGP elearning platforms.
• Support Groups Network of 31 support groups covering specific diagnoses (ALL, AML, CLL, CML, APL, T-PLL, HCL, LGLL, MPN, MDS) as well as general groups, delivered online via Zoom, in-person, and as national groups; 1,586 attendees recorded in 2025.
• Patient Information Resources Expert-reviewed guides, information booklets, and digital resources covering diagnosis, treatment types, living with blood cancer, and an A–Z glossary, available as PDF downloads or printed booklets.
• Hospital Navigators Hospital-based navigators deployed across 18+ UK clinics (Worcester, Bournemouth, Southampton, Newcastle Freeman, Leicester, Heartlands, Solihull, Brighton, UCLH, Nottingham, Bristol, Leeds, Glasgow, Belfast, Antrim, Norfolk and Norwich, Plymouth, The Christie Manchester) to guide patients and families through hospital care.
• Cost of Living Fund Grants to support patients and families facing financial hardship due to a blood cancer diagnosis, helping with everyday costs.
• Free Will Service Free Will writing service offered in partnership to help individuals plan their estate and potentially leave a legacy gift to Leukaemia Care.
• Leukaemia Care Travel Insurance with AllClear Travel insurance product offered in partnership with AllClear, designed for people affected by leukaemia, MDS, or MPN who may otherwise struggle to obtain suitable coverage.
• Leukaemia Care Lottery Weekly lottery operated at £1 per entry with prizes of up to £25,000, providing recurring income to fund the charity's services.
• Challenge Events Programme Portfolio of over 54 fundraising challenge events including marathons (London, Brighton, Manchester, Venice, Lisbon, Prague), treks (Everest Base Camp, Great Wall of China, Inca Trail, Ben Nevis, Snowdon), cycle rides (London to Paris, London to Brighton), Tough Mudder events, and skydiving.
• Mia AI Advisor AI-powered conversational advisor on the Leukaemia Care website providing automated responses to common questions about blood cancer symptoms and support services.

Quantifiable outcome

• 1,215 phone calls handled by nurses and support team in 2025
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gateway CcoreStrategic or Co-development PartnerLeukaemia Care's GP Learning programme is hosted on the Gateway C platform, providing online courses for healthcare professionals on chronic and acute leukaemia diagnosis and management.
• Royal College of General Practitioners (RCGP)coreStrategic or Co-development PartnerRCGP hosts Leukaemia Care's 30-minute CPD-accredited course on diagnosis and management of leukaemia, comprising two 15-minute modules on acute and chronic forms.
• For My ENCOREminorGTM or Marketing PartnerPartnership with For My ENCORE allows supporters to create digital records of their lives through their platform. Leukaemia Care receives support through code LC025.
• AllClear (Travel Insurance)minorChannel Partner/ Reseller/ DistributorLeukaemia Care Travel Insurance partnership with AllClear provides specialist travel insurance products for people affected by blood cancer.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths3 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeukaemiaCare
• LinkedInlinkedin.com/company/leukaemia-care
• Instagraminstagram.com/leukaemiacareuk
• TikToktiktok.com/@leukaemiacareuk?lang=en
• Xx.com/LeukaemiaCAREuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leukaemia Care