the DIGILOG

What the DIGILOG does

the DIGILOG (더 디지로그) is a privately held, Seoul-based full-service advertising agency founded in 2013 that integrates 'digital' and 'analog' marketing approaches for Korean enterprise brand clients. Its service portfolio covers SNS content creation and management, paid digital advertising (notably through a direct Meta partnership for Facebook/Instagram execution), TVC / viral film / clip production, influencer and creator marketing, website / microsite / app development, SOV & SEO, brand search advertising, and targeted area promotions. The agency's client base spans large Korean consumer brands across F&B (Cheumchurak soju, Lotte Liquor, Maeil Milk, Goobne Chicken, Binggrae), automotive (Nexen Tire, Lexus), finance (Samsung Life Insurance, Standard Chartered Bank Korea, SBI Savings Bank), pharmaceuticals (Il-dong Pharmaceutical), pet food (Duman), fashion (Brenwood), furniture (iloom/Slow), education (Ewha Womans University), and international sporting-goods brands (Cobra Golf). Documented campaign outcomes include the 'we got you' Instagram campaign for Nexen Tire (Social Influencer Award 2022 Grand Prize), SBI Savings Bank's retro 'Saving Song' (Korea Advertising Awards Audio Silver 2019) with 5M+ YouTube views, and the 'Real or Fake' campaign for Cheumchurak (Epi Awards Korea Gold 2015) with 5.59M views.

Underpinning the service business, the DIGILOG has built and productized nine proprietary digital marketing platforms accessible from the firm's website under its 'Solution' tab — the fancake (social comment/message analytics on Facebook/Instagram with fan vs. non-fan segmentation), S.E.A / Social Engagement Analysis (content response analysis by channel, time, type, and keywords), DRL.kr (short-URL and QR-code generation with traffic-path analytics), Risk Manager (cross-channel brand-content monitoring for crisis response), Radar (brand-mention monitoring and consumer-response analysis), IN Search (Instagram hashtag and trend analytics), Quick Messenger (automated sub-10-second keyword-triggered responses on managed channels), Social Meter (SNS channel benchmarking against competitors), and My Dashboard (automated report and graph generation). These tools function as internal accelerators for campaign delivery rather than standalone SaaS offerings.

The revenue model is professional services / agency retainer + project fees: pricing is not publicly disclosed and each engagement is custom-scaled. Go-to-market is sales-led, with new business driven by industry reputation, a public portfolio of case studies, and direct outreach to brand marketers. The firm is privately held with no disclosed institutional investors, funding rounds, parent company, or M&A activity, and operates from a single Seoul headquarters at Seoul Forest M Tower in Seongdong-gu. Geographic footprint is single-country (South Korea), and the customer segment is concentrated on large Korean enterprise brands rather than SMB or long-tail clients.

Name

the DIGILOG

Legal name

(주)더디지로그

Website

https://thedigilog.co.kr

Company type

Private

Founded year

2013

Operating status

Operating

Short description

the DIGILOG is a Seoul-based full-service advertising agency founded in 2013 that delivers integrated digital and analog marketing campaigns — SNS content, paid media, video, influencer, and web/app production — to large Korean enterprise clients across F&B, automotive, finance, and education, supported by nine proprietary social-analytics tools.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Integrated marketing services
• Digital advertising agency
• Social media marketing
• Brand campaign management
• Influencer marketing services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: Revenue generated from providing comprehensive advertising services including SNS content creation, digital advertising execution, video production, influencer marketing, website development, and promotional campaigns for corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

the DIGILOG is a full-service advertising agency that plans and executes integrated digital and analog marketing campaigns for enterprise brand clients. Core deliverables include SNS content creation and channel management, paid social/digital advertising, TVC and viral video production, influencer/creator collaborations, website/microsite/app development, SEO/SOV placement, brand search advertising, and target-area offline promotions, supported by nine proprietary analytics and monitoring tools.

Product overview

the DIGILOG is an advertising/marketing agency that operates under a platform-plus-modules architecture. The core offering consists of marketing services including SNS content creation, influencer marketing, video production, digital advertising, and campaign management. Supporting this core business is a suite of nine proprietary digital marketing tools branded as Solutions: the fancake (social media analytics), S.E.A (content analysis), DRL.kr (URL/QR analytics), Risk Manager (crisis monitoring), Radar (brand monitoring), IN Search (Instagram hashtag analytics), Quick Messenger (automated engagement), Social Meter (competitor benchmarking), and My Dashboard (reporting). These tools function as specialized modules that enhance their advertising service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• the fancake: A tool for collecting and analyzing Facebook and Instagram content comments and messages, distinguishing fans from cherry pickers and analyzing fan activities such as Like, Share, and Comment.
• S.E.A
• DRL.kr
• Risk Manager
• Radar
• IN Search
• Quick Messenger
• Social Meter
• My Dashboard

Products and services

• SNS Contents Create Social media channel management and content creation service that develops platform-fit content based on each client's brand and digital strategy. Targeted at enterprise brand clients seeking ongoing SNS presence and engagement.
• SNS AD (Paid Social Advertising) Direct execution of paid digital platform advertising to deliver effective brand content approaches, including a dedicated Meta hot-line enabling faster campaign setup. Targeted at enterprise brand clients running paid social campaigns.
• TVC / Viral Film / Clip Video Production End-to-end planning and production of TV commercials, viral films, and short-form video clips designed to meet client marketing objectives. Targeted at enterprise brand clients needing multi-platform video assets.
• Influencer Marketing Collaboration with influencers, power bloggers, experience groups (체험단), YouTubers, and creators across multiple touchpoints to generate high-quality authentic brand content. Targeted at enterprise brand clients seeking credibility and reach through creators.
• Website / Microsite / App Development Design, development, and operation of brand official channels including corporate websites, campaign microsites, and mobile applications. Targeted at enterprise brand clients needing owned digital properties.
• S.O.V & S.E.O Content Services Creation of diverse content that resonates with target audiences and strategic placement at key digital touchpoints to maximize Share of Voice and organic search visibility. Targeted at enterprise brand clients seeking earned-media impact.
• DA / Brand Search Advertising Production and execution of creative ad assets on target-optimized media to deliver brand messages effectively and drive traffic to brand destinations. Targeted at enterprise brand clients running performance-oriented display and search campaigns.
• Target Area Promotion Planning and operation of promotions and events in target-dense geographic areas that deliver brand-favored image and experience to consumers. Targeted at enterprise brand clients running offline activations and experiential campaigns.

Quantifiable outcome

• Nexen Tire 'we got you' campaign won Social Influencer Award 2022 Grand Prize
• +5 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the DIGILOG