New Diana Independent School District

What New Diana Independent School District does

New Diana Independent School District is a public K-12 school district headquartered in Diana, Texas, operating three campuses: Robert F. Hunt Elementary School (PK-5), New Diana Middle School (6-8), and New Diana High School (9-12). The district serves the Diana, Texas community and surrounding areas through state-funded public education, with primary funding derived from state per-pupil allocations and local property taxes. Its service portfolio spans college-preparatory academics, competitive UIL Class 3A athletics (football, volleyball, baseball, softball, track), the Eagle Marching Band (UIL Sweepstakes, state appearances, National Memorial Day Parade selection), FFA agricultural education, a VEX Robotics team competing at the World level, and free/reduced meal programs. The technology stack is standard K-12 infrastructure: an Apptegy-hosted website and CMS, Thrillshare live feed, iOS/Android mobile applications, and Hometown Ticketing for event sales, with no proprietary technology assets disclosed.

The business model is institutional rather than commercial. Core revenue is governed by Texas public school funding formulas, supplemented by incidental fee-based income including cafeteria meal pricing ($2.10-$4.65 per meal, with free meals for reduced-price qualifying students from September 2025), $60 yearbook sales, and athletic event ticket sales ($3-$8). A $28 million voter-approved bond package from 2024 is funding a multi-year facility expansion program (band hall expansion, new gymnasium, vestibules, demolition of legacy buildings) running from October 2025 through Summer 2027. The district is governed by an elected Board of Trustees (Board President T.J. Shafer) and managed by administrators including Greg Pope (Communications) and Dana Yount (HR), with Ashley Zucosky promoted to Assistant Superintendent of Curriculum and Instruction effective January 2026 and Joshua Stewart appointed Elementary Principal effective January 5, 2026. Active recruitment is underway for a High School Principal. The district's only disclosed external partnership is with rootEd Alliance for post-secondary transition support. No revenue, enrollment, or audited financial data is publicly disclosed.

Name

New Diana Independent School District

Legal name

New Diana Independent School District

Website

https://ndisd.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

New Diana Independent School District is a public K-12 school district in Diana, Texas, operating three campuses that serve local students with state-funded academics, competitive UIL athletics, an award-winning marching band, FFA, and robotics, while executing a $28 million voter-approved facility expansion through 2027.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Public Middle Schools (EDAJAAAC)

Keywords

• K-12 public education
• Elementary school programs
• Secondary school education
• Extracurricular athletics
• School meal programs

Headquarters

HQ city

Diana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Technology or R&D

Revenue model

1. Public School Funding (State and Local Tax Revenue): As a Texas public school district, New Diana ISD receives primary funding from state per-pupil allocations and local property taxes. This funds general operations, teacher salaries, and educational programs.
2. Student Meal Programs: District operates cafeteria services providing breakfast and lunch to students at tiered pricing. Adult meals also available at higher price points. Reduced-price meal students receive free meals starting Sept 2025.
3. Yearbook Sales: Yearbooks sold to students and families at $60 per copy with order deadline of June 15, 2026.
4. Athletic Event Tickets: District generates revenue through ticket sales for athletic events including football, basketball, baseball, and volleyball games. Adult tickets typically $5-8, student tickets $3-6.
5. Bond Authorization: $28 million bond package approved by voters in 2024 for construction projects including band hall expansion, new gymnasium, and facility renovations.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

New Diana ISD is a Texas public school district that delivers K-12 education to students in the Diana, Texas area through three campuses: Robert F. Hunt Elementary School (PK-5), New Diana Middle School (6-8), and New Diana High School (9-12). Beyond core academics, the district provides UIL competitive athletics, fine arts (notably the Eagle Marching Band), FFA agricultural education, VEX robotics, and student meal services, governed by an elected Board of Trustees and primarily funded by state allocations and local property taxes.

Product overview

New Diana ISD is a public school district operating three campuses: Robert F. Hunt Elementary School, New Diana Middle School, and New Diana High School. The district provides K-12 education services with a focus on academic excellence, extracurricular activities including athletics, fine arts (notably the Eagle Marching Band), FFA agricultural programs, and competitive robotics teams. The district serves the Diana, Texas community and is powered by Apptegy for its website and communication platform.

Differentiator

Problem solved

Functional benefit

Brands

• New Diana High School (NDHS): High school campus serving grades 9-12
• New Diana Middle School (NDMS)
• Robert F Hunt Elementary School

Products and services

• Robert F. Hunt Elementary School Public elementary school campus within New Diana ISD serving students in grades PK-5 with foundational academic instruction and early childhood development.
• New Diana Middle School Public middle school campus within New Diana ISD serving students in grades 6-8 with academic preparation, career exploration, and athletics/fine arts participation.
• New Diana High School Public high school campus within New Diana ISD serving grades 9-12 with college-preparatory academics, competitive UIL athletics, fine arts, and career/technical education.
• New Diana Eagle Marching Band District marching band program that has earned multiple UIL Sweepstakes awards, top ratings, UIL Military Marching Band state competition appearances, and 19 TMEA All-State Band selections during Gary D. Fort's tenure.
• New Diana FFA Program Agricultural education program with chapter conducting teams, Leadership Development Events (LDE) competitions, and market livestock exhibitions at district, area, and state levels.
• NDMS Robotics Team (VEX) Middle school robotics team that competes in VEX Robotics competitions, including at the World's VEX Competition.
• School Meal Program District cafeteria services providing breakfast and lunch to students at tiered pricing by grade level, with free/reduced meal programs and adult meals available at higher prices.
• Athletics Programs District athletic programs including football, volleyball, baseball, softball, and track, competing in UIL 11-3A and 13-3A district classifications.
• Human Resources Services

Quantifiable outcome

• 19 students selected for Texas Music Educators Association All-State Band during Gary D. Fort's tenure
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• rootEd AlliancecoreStrategic or Co-development PartnerrootEd Alliance partnered with New Diana ISD to create a banner announcing the college choices of 2026 graduation seniors. This partnership supports students' transition to higher education and highlights career pathways. The banner celebrates the achievements of seniors and their post-graduation plans.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ore City Independent School District: Small East Texas UIL school district operating K-12 campuses in a rural setting. Comparable size, demographic profile, and reliance on state funding make it a near-direct operating peer to New Diana ISD.
• Tatum Independent School District: East Texas UIL 3A public school district of comparable size with elementary, middle, and high school campuses. Shares the same state funding structure, small-town governance model, and competitive athletics/fine arts positioning as New Diana ISD.
• Harleton Independent School District: East Texas rural UIL 3A public school district serving a comparable small-community footprint. Operates elementary, middle, and high school campuses in a single county district with similar state per-pupil funding model and competitive UIL athletics programs.
• Mount Enterprise Independent School District: East Texas rural UIL public school district with a comparable small-community footprint and K-12 instructional structure. Shares the same state per-pupil funding model and rural operating constraints.
• Elysian Fields Independent School District: East Texas UIL 3A public school district with a similar three-campus K-12 structure and rural community profile. Operates comparable UIL athletics and extracurricular programs funded through the same Texas state mechanisms.
• Waskom Independent School District: East Texas public school district competing in similar UIL classifications with K-12 campuses. Comparable enrollment scale, funding model, and rural-adjacent community profile position it as a direct peer.
• Beckville Independent School District: Small East Texas UIL public school district serving a similar rural community footprint with K-12 instruction. Comparable in enrollment scale, funding structure, and single-district geography.
• Cushing Independent School District: East Texas UIL public school district of comparable small-community scale, operating K-12 campuses under the same Texas state funding framework. Similar competitive athletics profile and rural operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063563741319
• Xx.com/new_diana_isd
• LinkedInlinkedin.com/company/new-diana-intermediate-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Diana Independent School District