Cervejaria 3 Lobos
Cervejaria 3 Lobos is a Belo Horizonte craft brewery founded in 1999 producing 26 beer labels under the Backer brand plus gin, whiskey, and RTD beverages, distributed through bars, WhatsApp direct orders, and its Pátio Cervejeiro tasting room.
- Company typePrivate
- Founded1999
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cervejaria 3 Lobos does
Cervejaria 3 Lobos (legal name: Cervejaria Três Lobos Ltda., CNPJ 04.029.796/0001-66) is a privately held craft brewery founded in 1999 and headquartered at Rua Santa Rita, 220, Olhos d'Água, Belo Horizonte, Minas Gerais, Brazil. It operates a single production facility and manufactures 26 beer style labels across multiple brand families, including Backer (Pilsen, Light, Trigo, Pale Ale), Capitão Senra (Amber, Pilsen, Session), Tommy Gun (Double IPA from the Las Mafiosas series), Medieval (Belgian Blond Ale), Eldorado, and the Extreme series (Bravo American Imperial Porter, Pele Vermelha). The company has extended its beverage portfolio beyond beer into spirits (Lebbos Hop Gin launched 2019; 3 Lobos Single Malt Whiskey distilled from beer malt in copper alembics and aged in ex-Bourbon American oak barrels) and Boom Mate, a premium ready-to-drink beverage blending rum, natural mate extract, guarana and lemon, launched in 2023.
The company operates a hybrid go-to-market combining direct-to-consumer sales (WhatsApp-based ordering for bottled/canned beer and chopped draft beer delivered in 30L and 50L barrels to events and homes, including equipment rental), a Points of Sale (PDV) channel of bars and restaurants recruited by sales consultants, and the Pátio Cervejeiro tasting room operated since August 2022 under the Valle Gastronômico project. Production is governed by an internal quality laboratory supported by a core partnership with Hidrocepe Serviços de Qualidade, which provides sophisticated analytical control (atomic absorption spectrophotometry, HPLC, gas chromatography) exceeding Brazilian regulatory requirements under IN Nº 65 de 2019. Marketing is run primarily through multiple branded Instagram accounts and Facebook, with WhatsApp as the bottom-of-funnel conversion channel.
The company was the first craft brewery of Minas Gerais and accumulated more than 35 international medals between 2011 and 2019 across Copa Cervezas de América, World Beer Awards, South Beer Cup, European Beer Star, Brussels Beer Challenge, Mondial de la Bière, Australian International Beer Awards, London Spirits Competition, IWSC, Sip Awards, and International Beer Challenge; in 2019 it was named Best Craft Brewery of Brazil and Best Craft Brewery of the Americas. Operations were suspended in 2020 following a food-poisoning incident traced to diethylene glycol contamination from a defective tank weld and mislabeled industrial chemicals supplied by third parties; the company filed for judicial recovery (recuperação judicial) and resumed production in 2022 after obtaining MAPA, municipal environmental, operating, and fire department approvals. Approximately 90% of banking debt and 80% of supplier claims have been settled through judicial/extrajudicial agreements.
Cervejaria 3 Lobos firmographics
Firmographics- Name
- Cervejaria 3 Lobos
- Legal name
- Cervejaria Três Lobos Ltda.
- Website
- https://cervejariatreslobos.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cervejaria 3 Lobos is a Belo Horizonte craft brewery founded in 1999 producing 26 beer labels under the Backer brand plus gin, whiskey, and RTD beverages, distributed through bars, WhatsApp direct orders, and its Pátio Cervejeiro tasting room.
- Ownership category
- akta.pro rank
Cervejaria 3 Lobos industry classification
Industry- Product category
- Craft Beer Production
- NAICS
- Breweries (31212), Distilleries (31214)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Cervejaria 3 Lobos is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cervejaria 3 Lobos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beer Product Sales: Sale of bottled and canned craft beers including Backer, Capitão Senra, Tommy Gun, Medieval, Eldorado, and Extreme series brands. Sold through points of sale, direct delivery, and Pátio Cervejeiro.
- Draft Beer (Chopp) Delivery: Delivery of chilled draft beer in 30L and 50L barrels for events and home consumption, including equipment rental and infrastructure provision.
- Whiskey Sales: Sale of 3 Lobos Single Malt Whiskey, artisanal spirit made from beer malt.
- Gin Sales: Sale of Lebbos Hop Gin in 750ml, 1L and 3L formats.
- RTD (Ready-to-Drink) Sales: Sale of Boom Mate premium ready-to-drink beverage combining rum, mate extract, guarana and lemon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft beer available in 30L and 50L barrel formats |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Cervejaria 3 Lobos product offering
Product offeringCore offering
Cervejaria 3 Lobos is a craft brewery that manufactures and sells approximately 26 different beer style labels under brands including Backer, Capitão Senra, Tommy Gun, Medieval, Eldorado, and the Extreme series, sold bottled and canned. The company also operates a chilled draft beer (chopp) delivery service in 30L and 50L barrels for events and homes, and produces distilled spirits (Lebbos Hop Gin and 3 Lobos Single Malt Whiskey) plus an RTD beverage (Boom Mate). Distribution combines direct-to-consumer delivery with a network of bars and restaurants and the Pátio Cervejeiro tasting room.
Differentiator
Problem solved
Functional benefit
Brands
- Medieval: Belgian Blond Ale craft beer, inspired by recipes created by Belgian monks, with a golden color and delicate spiced character featuring floral hops and fruity Belgian yeast notes reminiscent of traditional Minas Gerais gastronomy.
- Tommy Gun
- 3 Lobos Whiskey
- Lebbos
- Boom Mate
Quantifiable outcome
- First craft beer brewery of Minas Gerais
- +1 more outcomes
Companies that use Cervejaria 3 Lobos
Customer profileSegments3 records
Ideal customer profiles2 records
Cervejaria 3 Lobos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cervejaria 3 Lobos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Valle GastronômicocoreProject that operates the Pátio Cervejeiro (brewery courtyard/tasting room) since August 2022, committed to only commercializing beers produced by Backer. Offers food service with local Minas Gerais cuisine adapted with traditional English recipes.
- Hidrocepe - Serviços de QualidadecorePartnership with Hidrocepe laboratory for sophisticated analytical control in industrial quality. Laboratory oriented by highly specialized professionals in chemistry, biochemistry, veterinary, toxicology and ecotoxicology. Develops analytical techniques through atomic absorption spectrophotometry, ultraviolet spectrophotometry, spectrofluorimetry, gas chromatography and high-pressure liquid chromatography (HPLC).
Scale indicators6 records
Expansion highlights6 records
Cervejaria 3 Lobos competitors and assessment
Company assessmentDirect peers
- Cervejaria Colorado: One of Brazil's pioneering craft breweries, founded in the 1990s, with broad flavored and traditional craft beer portfolio distributed nationally — directly comparable as a Brazilian craft-beer pioneer with multi-SKU portfolio.
- Cervejaria Devoção: Brazilian craft brewery with a portfolio of specialty styles distributed nationally — comparable independent craft peer competing for similar premium accounts and retail distribution.
- Wädens Bier: Independent Brazilian craft brewery producing Pilsen, Weiss, IPA, and stout across a multi-label portfolio — a direct craft-beer peer with comparable SKU breadth and independent positioning.
- Krug Bier: Brazilian craft brewery with broad traditional and flavored craft range — competes in the same independent craft space with comparable regional distribution model.
- Cervejaria Tupiniquim: Brazilian craft brewery with extensive award-winning portfolio of Belgian and American styles — comparable on craft positioning, SKU breadth, and competition-driven on-premise strategy.
- Antwerp Cervejaria: Brazilian craft brewery known for Belgian-style ales and taproom operations — comparable craft peer at similar scale with comparable style portfolio.
- Eisenbahn (Heineken Brasil): Brazilian craft-style brewery owned by Heineken, offering a multi-SKU premium craft portfolio including Pilsen, Pale Ale, and seasonal releases — directly comparable craft-beer competitor with much larger distribution muscle.
- Cervejaria Júpiter: Independent São Paulo-based craft brewery with broad portfolio and on-premise presence — comparable craft peer targeting similar premium on-premise and retail channels.
Broad incumbents
- Heineken Brasil: Brazilian operation of global brewer Heineken, owner of several regional and craft brands — broad incumbent shaping on-premise contracts and craft portfolio strategy that affects 3 Lobos' channel access.
- AmBev (Companhia de Bebidas das Américas): Brazil's dominant brewing incumbent (AB InBev subsidiary) controlling the mass beer market and an increasing craft-adjacent portfolio — sets pricing, distribution, and on-premise access dynamics for all craft players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cervejaria 3 Lobos social profiles
Digital presenceCervejaria 3 Lobos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cervejaria 3 Lobos leadership team
Management profileNumber of profiles
Cervejaria 3 Lobos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cervejaria 3 Lobos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cervejaria 3 Lobos
What does Cervejaria 3 Lobos do?
Cervejaria 3 Lobos is a craft brewery that manufactures and sells approximately 26 different beer style labels under brands including Backer, Capitão Senra, Tommy Gun, Medieval, Eldorado, and the Extreme series, sold bottled and canned. The company also operates a chilled draft beer (chopp) delivery service in 30L and 50L barrels for events and homes, and produces distilled spirits (Lebbos Hop Gin and 3 Lobos Single Malt Whiskey) plus an RTD beverage (Boom Mate). Distribution combines direct-to-consumer delivery with a network of bars and restaurants and the Pátio Cervejeiro tasting room.
Is Cervejaria 3 Lobos a public or private company?
Cervejaria 3 Lobos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cervejaria 3 Lobos founded?
Cervejaria 3 Lobos was founded in 1999. It employs 51 to 100 people.
Where is Cervejaria 3 Lobos based?
Cervejaria 3 Lobos is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Cervejaria 3 Lobos make money?
Five revenue lines are on record. Beer Product Sales are the primary driver. The others are draft Beer (Chopp) Delivery, whiskey Sales, gin Sales and RTD (Ready-to-Drink) Sales.
Who are Cervejaria 3 Lobos's main competitors?
Direct peers on record are Cervejaria Colorado, Cervejaria Devoção, Wädens Bier, Krug Bier, Cervejaria Tupiniquim, Antwerp Cervejaria, Eisenbahn (Heineken Brasil) and Cervejaria Júpiter. Broad incumbents are Heineken Brasil and AmBev (Companhia de Bebidas das Américas).
Does Cervejaria 3 Lobos have an API?
No public API is recorded for Cervejaria 3 Lobos.
What industry is Cervejaria 3 Lobos in?
Cervejaria 3 Lobos's product category is Craft Beer Production. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.