Uebler
Uebler GmbH is a German family-owned manufacturer of tow-bar-mounted bicycle carriers and vehicle accessories, founded circa 1960 in Forchheim. The company sells exclusively through specialist dealers domestically and 22+ import partners internationally, targeting individual cyclists, e-bike users, and specialist retailers.
- Company typePrivate
- Founded1960
- HeadquartersForchheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Uebler does
Uebler GmbH is a German family-owned manufacturer of high-quality, tow-bar-mounted bicycle carrier systems and related vehicle accessories, founded circa 1960 and headquartered at Daimlerstraße 22, 91301 Forchheim, Germany. The company develops and produces its entire product portfolio at a single Forchheim facility, with most components manufactured in-house and supplemented by certified domestic suppliers. Its core offering comprises hitch-mounted bicycle carriers organized into five series (F, P, i, X, H) capable of transporting 2-4 bicycles including e-bikes, the Heckbox B1 rear-mounted storage box, and a full range of accessories and spare parts. Differentiated technical features include patented IQ and lever locking mechanisms, removable spacer systems for bicycle mounting, and anodized aluminum frames with multiple opening angles (60°-90°) for rear door access.
Uebler sells exclusively through specialist dealers (Fachhändler) in the automotive and bicycle retail sectors, with no direct-to-consumer or factory-outlet channel. Orders are processed through a B2B dealer portal, and a website-based dealer locator drives customers to nearby retailers who provide product demonstrations and test installations. Domestically this dealer network covers Germany; internationally, the company reaches 22+ countries through import partners spanning Western, Central, and Eastern Europe plus Israel. The company holds ISO 9001:2018, IATF 16949:2016, and ISO 14001:2015 certifications, and offers a 3-year European warranty supported by a structured spare-parts catalog. The company is managed by Geschäftsführer Klaus Uebler and Christoph Bülow.
The target customer base spans three segments: individual cyclists and e-bike owners seeking premium German-engineered transport solutions; specialist automotive and bicycle retailers who stock and demonstrate the products; and automotive OEMs or dealers seeking certified-quality accessories. Recent product activity, including the 2025 launch of the Heckbox B1 and ongoing i21 test wins in Auto Bild and Auto Motor Sport, indicates measured product expansion within the niche premium carrier segment. There are no disclosed funding rounds, M&A activity, or institutional investors; ownership remains entirely within the Uebler family.
Uebler firmographics
Firmographics- Name
- Uebler
- Legal name
- Uebler GmbH
- Website
- https://uebler.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uebler GmbH is a German family-owned manufacturer of tow-bar-mounted bicycle carriers and vehicle accessories, founded circa 1960 in Forchheim. The company sells exclusively through specialist dealers domestically and 22+ import partners internationally, targeting individual cyclists, e-bike users, and specialist retailers.
- Ownership category
- akta.pro rank
Uebler industry classification
Industry- Product category
- Automotive Bicycle Carriers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Uebler is headquartered
LocationHeadquarters
- HQ city
- Forchheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Uebler business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Carriers (Kupplungsträger): Sale of tow bar-mounted bicycle carriers in various series (F, P, i, X, H) designed for carrying 2-4 bicycles including e-bikes. Products are sold exclusively through specialist dealers.
- Rear Boxes (Heckbox B1): Sale of rear-mounted storage boxes for vehicles as an accessory product line.
- Accessories and Spare Parts: Sale of accessories including loading ramps, adapter kits, drawbar adapters, replacement parts, and wear parts (ratchets, quick-release fasteners, light bulbs, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard pricing for bicycle carriers, rear boxes, and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Uebler product offering
Product offeringCore offering
Uebler develops and manufactures tow bar-mounted bicycle carriers (Kupplungsträger) and rear-mounted storage boxes (Heckbox B1) at its Forchheim facility in Germany. The product portfolio spans five bicycle carrier series (F, P, i, X, H) that accommodate 2-4 bicycles including e-bikes, complemented by a rear cargo box, loading ramps, adapters, and spare parts. All design, production, assembly, and sales take place at the German headquarters, with products sold exclusively through specialist dealers.
Product overview
Uebler is a German manufacturer of vehicle-mounted bicycle carriers and related accessories. The product portfolio centers on tow hitch-mounted bicycle racks (Kupplungsträger) available in five distinct series: F-Serie (folding), P-Serie, i-Serie, X-Serie, and H-Serie, designed to carry 2-4 bicycles or e-bikes. The offering also includes the Heckbox B1 rear storage box, complemented by a full range of accessories and spare parts. All products are developed and manufactured in Germany at the company's Forchheim facility.
Differentiator
Problem solved
Functional benefit
Brands
- Kupplungsträger: Hitch-mounted (towball) bicycle carrier product series, including F-Serie, P-Serie, i-Serie, X-Serie, and H-Serie models.
- Heckbox B1
- Si.o
Products and services
- Kupplungsträger (Hitch-Mounted Bicycle Carriers)
Companies that use Uebler
Customer profileSegments3 records
Ideal customer profiles3 records
Uebler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Uebler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KAMEIminorKAMEI partnership displayed on the Uebler website, indicating a collaborative relationship between the two companies in the automotive accessories sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Uebler competitors and assessment
Company assessmentDirect peers
- Thule Group: Swedish global leader in tow-bar-mounted bike carriers and active outdoor transport solutions. Directly competes with Uebler across the same hitch-mounted rack category and dealer channel, with a much larger brand and product portfolio.
- Atera GmbH: Germany-based manufacturer of tow-bar-mounted bicycle carriers and rear boxes. Closest direct competitor to Uebler, with overlapping product range, German manufacturing positioning, and specialist dealer distribution.
- Westfalia-Automotive: German manufacturer of tow bars and tow-bar-mounted accessories including bike carriers. Comparable on tow-bar hardware, automotive OEM-grade certifications, and European dealer/automotive distribution.
- EUFAB (Faber GmbH): German maker of tow-bar bike carriers and vehicle accessories sold through European specialty retailers. Comparable product category, channel (specialist dealers), and target customer (leisure cyclists with e-bikes).
- Mont Blanc (Thule Group): Swedish bike carrier brand within the Thule Group, focused on tow-bar-mounted carriers. Direct product overlap with Uebler's Kupplungsträger line and shared European dealer channel.
- Fabbri Group: Italian manufacturer of tow-bar-mounted bicycle carriers and rear boxes (including the Bravø range). Comparable in product type, southern European distribution, and OEM/aftermarket positioning.
Others
- Bosal International: Belgium-based manufacturer of tow bars and related vehicle accessories. Comparable on automotive OEM-grade accessory manufacturing and European OEM distribution, but not a bike carrier specialist.
- KAMEI GmbH & Co. KG: German automotive accessory manufacturer (roof boxes, rear systems) that Uebler explicitly partners with and cross-promotes on its website. Comparable in being a German OEM-grade automotive accessory specialist, but with broader portfolio not focused on bike carriers.
Emerging players
- Saris (Grabber): US-based bike rack manufacturer with hitch-mounted product lines. Comparable product category but primarily serves North America; would be a relevant comparator if Uebler expands overseas beyond Europe.
- Yakima (Yakima Australia): Australian/US bike and cargo carrier brand with hitch-mounted rack models. Comparable product category, but limited geographic overlap with Uebler's European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Uebler social profiles
Digital presenceUebler compliance and trust
Trust signalCompliance3 records
Uebler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uebler leadership team
Management profileNumber of profiles
Profiles2 records
Uebler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uebler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uebler
What does Uebler do?
Uebler develops and manufactures tow bar-mounted bicycle carriers (Kupplungsträger) and rear-mounted storage boxes (Heckbox B1) at its Forchheim facility in Germany. The product portfolio spans five bicycle carrier series (F, P, i, X, H) that accommodate 2-4 bicycles including e-bikes, complemented by a rear cargo box, loading ramps, adapters, and spare parts. All design, production, assembly, and sales take place at the German headquarters, with products sold exclusively through specialist dealers.
Is Uebler a public or private company?
Uebler is a private company. It is classified as family owned and is currently operating.
When was Uebler founded?
Uebler was founded in 1960. It employs 11 to 50 people.
Where is Uebler based?
Uebler is headquartered in Forchheim, Germany, in the Europe region.
How does Uebler make money?
Three revenue lines are on record. Bicycle Carriers (Kupplungsträger) is the primary driver. The others are rear Boxes (Heckbox B1) and accessories and Spare Parts.
Who are Uebler's main competitors?
Direct peers on record are Thule Group, Atera GmbH, Westfalia-Automotive, EUFAB (Faber GmbH), Mont Blanc (Thule Group) and Fabbri Group. Others are Bosal International and KAMEI GmbH & Co. KG. Emerging players are Saris (Grabber) and Yakima (Yakima Australia).
Does Uebler have an API?
No public API is recorded for Uebler.
What industry is Uebler in?
Uebler's product category is Automotive Bicycle Carriers. Its primary akta.pro industry code is CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3714.