Fairview Senior Living

What Fairview Senior Living does

Fairview Senior Living is a privately held, for-profit senior care operator headquartered in Hudson, New Hampshire, founded in 1951 and operating a single campus at 203 Lowell Road that delivers four levels of care under one roof: assisted living (Laurel Place Assisted Living), memory care (The Inn at Fairview Memory Care), skilled nursing (Fairview Rehabilitation & Skilled Nursing), and rehabilitation services (physical, occupational, and speech therapy supported by a 3,000 sq. ft. rehabilitation gym with private treatment rooms and individual rehabilitation suites). The business is led by CEO Stephan Pazulski, with dedicated Executive Directors for the assisted living (Sylvie Cotnoir) and memory care (Greg Batchelder, a Certified Alzheimer's Disease and Dementia Care Trainer and Licensed Nursing Home Administrator) sub-brands, and a Director of Social Services (Jill Favereau) supporting resident and family services. The company employs 251-500 staff across the campus.

Fairview generates revenue primarily through recurring monthly residential fees for room, board, and care services across all four levels, supplemented by Medicare, Medicaid, and private-pay reimbursement for eligible skilled nursing and short-term rehabilitation stays, plus respite care as a short-term entry offering. Distribution is direct-to-consumer via the company website, phone, IntakeQ-powered online admissions, and regional hospital and physician referral relationships, with marketing reach into Hudson, Nashua, Pelham, Derry, Manchester, and Hillsborough County in Southern New Hampshire and portions of Northern Massachusetts (Londonderry, Merrimack, Tyngsborough, and Pelham, MA). The organization supplements admissions with online assessment tools (Roobrik), an active blog, and Facebook/Instagram channels.

The competitive positioning is anchored on a single-campus continuing care model that allows residents to transition between care levels without leaving the property, supported by a 70+ year operating history, consecutive AHCA/NCAL Bronze National Quality Awards (2021-2025), consecutive Best of Greater Nashua recognition (2022-2025), a deficiency-free CMS and New Hampshire State infection control survey record, and a formal 'model facility' designation from a CMS Branch Manager during the COVID-19 pandemic. Operational differentiators include a Certified Alzheimer's Disease and Dementia Care Trainer on staff, an equine-assisted therapy partnership with Strongwater Farm for memory care residents, on-site BD Veritor antigen testing, and Trilogy Health Services Bronze Awards. The firm has no parent company, no institutional investors, and no public listing per the input.

Name

Fairview Senior Living

Legal name

Fairview Senior Living

Website

https://fairviewseniorliving.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

Fairview Senior Living is a private, for-profit senior care operator in Hudson, NH, founded in 1951, operating a single campus that delivers assisted living, memory care, skilled nursing, and rehabilitation services to seniors and their families across Southern New Hampshire and Northern Massachusetts.

Ownership category

akta.pro rank

Product category

Senior Living & Long-Term Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Senior living services
• Assisted living care
• Memory care facility
• Skilled nursing care
• Rehabilitation therapy services

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Senior Care Services: Long-term residential care fees covering room, board, and care services across assisted living, memory care, skilled nursing, and rehabilitation levels. Revenue is generated through monthly residential fees supplemented by Medicare, Medicaid, and private pay reimbursement for eligible services.
2. Short-Term Rehabilitation Services: Short-term rehabilitation stays for patients recovering from surgery, illness, or injury. Services include physical, occupational, and speech therapy with private suites available.
3. Respite Care Services: Short-term relief care options available at all levels of care for families needing temporary support for their loved ones.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fairview Senior Living is a single-campus continuing care retirement community providing four levels of senior care: Assisted Living at Laurel Place, Memory Care at The Inn at Fairview, Skilled Nursing at Fairview Rehabilitation, and short-term Rehabilitation Services. All services are delivered at the Hudson, NH location with 24/7 nursing care, individualized care plans, daily activities, and therapy programs including physical, occupational, and speech therapy.

Product overview

Fairview Senior Living operates a single-site continuing care retirement community in Hudson, New Hampshire, offering four distinct levels of senior care: Assisted Living at Laurel Place, Memory Care at The Inn at Fairview, Skilled Nursing at Fairview Rehabilitation, and Rehabilitation Services. The community provides a continuum of care model where residents can transition between levels as their needs change without leaving the campus.

Differentiator

Problem solved

Functional benefit

Brands

• Laurel Place: Assisted living facility at Fairview Senior Living offering private suites with patio and garden access, 24-hour nursing care, full-service dining, and comprehensive health support.
• The Inn at Fairview

Products and services

• Laurel Place Assisted Living Assisted living community offering furnished ground-floor private suites with private patio and garden, full-service dining with three daily meals, nutrition management, and 24-hour nursing care for seniors needing support with daily activities.
• The Inn at Fairview Memory Care Specialized memory care community providing 24/7 nursing care, nutrition management, medication administration, daily activities, music therapy, equine-assisted therapy, and comprehensive support for individuals living with memory impairment in a compassionate, secure environment.
• Fairview Rehabilitation & Skilled Nursing Long-term skilled nursing care facility offering 24/7 skilled nursing, medication management, incontinence support, pain management, diverse activities and programs, therapy services including physical, speech, and occupational therapy, music therapy, and hospice care.
• Rehabilitation Services Comprehensive rehabilitation program offering speech therapy, occupational therapy, and physical therapy services for recovery from surgery, illness, injury, or medical events, featuring a 3,000 sq. ft. rehabilitation gym with state-of-the-art equipment and private treatment rooms.
• Respite Care Services Short-term relief care options available at all levels of care (Assisted Living, Memory Care, and Skilled Nursing) for families needing temporary support for their loved ones, including as a trial option for those considering permanent placement.

Quantifiable outcome

• Maintained COVID-free status in facilities as of October 2020 through rigorous infection control protocols
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Strongwater Farm Therapeutic Equestrian CenterminorStrategic or Co-development PartnerEquine-assisted therapy (touch therapy) partnership for memory care residents. Residents of The Inn at Fairview Memory Care visit Strongwater Farm weekly for equine therapy sessions, providing therapeutic benefits for individuals with memory impairment.
• RoobrikminorGTM or Marketing PartnerProvides free online senior living assessment tools including a 4-minute senior living evaluation and affordability assessment tool. These tools help families and seniors determine appropriate care levels and financial considerations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Five Star Senior Living: National senior living operator and management services provider offering independent living, assisted living, memory care, and skilled nursing. Comparable care-level breadth and community-based operating model.
• The Ensign Group: Public operator of skilled nursing facilities, senior living, and home health across 14 states. Comparable in skilled nursing and rehabilitation service lines; operates at much larger and geographically diversified scale.
• National HealthCare Corporation: Public senior care operator providing skilled nursing, assisted living, memory care, rehabilitation, and home health, primarily in the Southeast U.S. Closely comparable multi-level care offerings though different geographic concentration.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities offering independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care model though materially larger scale and publicly traded.
• Genesis HealthCare: Largest U.S. skilled nursing and post-acute care provider. Comparable skilled nursing, rehabilitation, and assisted/memory care services though at much larger institutional scale and focused on skilled nursing beds.

Direct peers

• Trilogy Health Services: Multi-state senior living operator offering assisted living, memory care, skilled nursing, rehabilitation, and home health across the Midwest and East Coast. Directly comparable continuum-of-care model and has publicly issued quality awards that overlap with Fairview's recognitions.
• Atria Senior Living: Large U.S. senior living operator with assisted living, memory care, and independent living communities. Comparable multi-level care model and emphasis on community-based, social programming for seniors.
• Sunrise Senior Living: Major senior living operator offering assisted living, memory care, short-term stays, and independent living across the U.S. and UK. Comparable in offering multiple care levels and emphasizing personalized care plans in a community setting.
• Benchmark Senior Living: Regional New England-based senior living operator with multiple care levels (assisted living, memory care, independent living) across CT, MA, NH, NY, PA, RI, and VT. Closely comparable mid-size independent operator business model with similar continuum-of-care positioning.

Regional players

• Welch Healthcare and Retirement Group: Family-owned Massachusetts-based operator of skilled nursing, assisted living, memory care, and rehabilitation communities. Regionally adjacent, similar mid-size independent operator model with a comparable multi-level continuum-of-care focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FairviewSeniorLiving
• Instagraminstagram.com/fairviewseniorliving
• Xx.com/FairviewNH
• LinkedInlinkedin.com/company/fairviewseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairview Senior Living