LKJ

What LKJ does

LKJ Baden-Württemberg e.V. (Landesvereinigung Kulturelle Jugendbildung Baden-Württemberg) is a registered non-profit association founded in 1983 and headquartered in Stuttgart, Germany. It serves as the state-acknowledged umbrella association (Dachverband) and advocacy body for cultural youth education across Baden-Württemberg, with a team of 11-50 employees including media referents, editorial staff, and FSJ Kultur volunteers under the chairmanship of Prof. Dr. Markus Kosuch. The organization delivers a portfolio of approximately ten structured educational programs in schools and community settings, including Smart Detectives (digital literacy and AI awareness), Echt Fake, ich schwör! (fake news and conspiracy theory literacy), Radio im Klassenzimmer, YourStory (video/YouTube production), MakerBox (electronics and making), ImPerfect (inclusion and anti-discrimination), KulturStarter (student mentorship), and the annual SchülerRadioTag statewide event. Programs reach thousands of students per year across Baden-Württemberg free of charge.

The organization does not develop proprietary technology. Its workshops rely on standard consumer media production tools (iPads, radio equipment, cameras, greenscreen), commercial and open-source software (iMovie, CapCut, Matomo, Mailjet, Zoom, BigBlueButton), and third-party AI tools (AI image generators, text-to-speech applications, whichfaceisreal.com, Google Lens, TinEye) that are used pedagogically to teach students about AI rather than as core platform infrastructure. Integration scope is limited to web analytics, newsletter delivery, video embedding, and video conferencing.

LKJ's business model is grant-funded rather than commercial. Revenue streams include public institutional funding from state (Kultusministerium Baden-Württemberg, LFK, Ministerium für Umwelt, Klima und Energiewirtschaft, Ministerium für Soziales) and federal (BKM "Kultur macht stark") sources, plus foundation grants from Glücksspirale, PwC-Stiftung, Schöck Familien Stiftung, and Kulturstiftung der Länder. All programs are offered free of charge to schools and youth. LKJ has no subsidiaries, no external private equity, and no commercial pricing tiers; it operates as a civil society membership association representing member cultural and youth organizations across the state.

Name

LKJ

Legal name

Landesvereinigung Kulturelle Jugendbildung (LKJ) Baden-Württemberg e. V.

Website

https://lkjbw.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

LKJ Baden-Württemberg e.V. is a Stuttgart-based non-profit umbrella association that delivers publicly funded cultural and media education programs to children and youth across Baden-Württemberg, Germany, through schools and community workshops.

Ownership category

akta.pro rank

Product category

Youth Cultural Education Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Open Lesson Plans & Teaching Units (K–12) (EDAGAJAI), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL)

Keywords

• Youth cultural education
• Media literacy programs
• Digital education workshops
• School media projects
• Creative youth development

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public institutional funding: LKJ is funded primarily through grants and subsidies from public institutions at the state (Land) and federal level, including the Kultusministerium Baden-Württemberg, the Medienanstalt Baden-Württemberg (LFK), and various federal programs such as 'Kultur macht stark' (BKM) and 'Digitale Jugendarbeit.'
2. Foundation grants: The organization receives support from charitable foundations including the Glücksspirale, PwC-Stiftung, Schöck Familien Stiftung, Kulturstiftung der Länder, and the Ministry for Environment, Climate and Energy Economy of Baden-Württemberg.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

LKJ (Landesvereinigung Kulturelle Jugendbildung Baden-Württemberg e.V.) delivers a portfolio of publicly funded, free educational workshops and programs in media literacy, digital skills, cultural education, and creative production for children and youth in schools across Baden-Württemberg. As the statewide umbrella association (Dachverband) for cultural youth education, it serves as both advocacy body and direct program provider through initiatives such as Smart Detectives, Echt Fake ich schwör!, Radio im Klassenzimmer, SchülerRadioTag, YourStory, MakerBox, KulturStarter, and ImPerfect.

Product overview

LKJ (Landesvereinigung Kulturelle Jugendbildung Baden-Württemberg) operates as a portfolio of educational programs and projects focused on cultural and media-based youth education. The organization functions as a state-wide umbrella association for cultural education work with children and adolescents in Baden-Württemberg, Germany. The product portfolio includes multiple distinct programs: Smart Detectives (digital literacy and AI education), Echt Fake, ich schwör! (media literacy and fake news awareness), ImPerfect (inclusion and anti-discrimination), Radio im Klassenzimmer (radio production), SchülerRadioTag (annual radio event), YourStory (video/YouTube production), MakerBox (maker education with electronics), KulturStarter (student mentor program), and various engagement initiatives. These programs are delivered through workshops in schools and community settings, with content created by media educators and made available through the organization's blog and event platforms.

Differentiator

Problem solved

Functional benefit

Brands

• LKJ Medienblog: Media blog featuring project reports on Smart Detectives, Echt Fake ich schwör!, ImPerfect, Radio im Klassenzimmer, KulturStarter, MakerBox, YourStory, and SchülerRadioTag

Products and services

• Smart Detectives Digital literacy and AI education workshop for school students that covers digital traces, data privacy, AI image generation, anomaly detection (distinguishing AI-generated from real images via tools like whichfaceisreal.com), computer vision (reverse image search with Google Lens and TinEye), and text-to-speech AI capabilities. Designed to teach critical thinking about digital media authenticity.
• Echt Fake, ich schwör! Three-day media literacy workshop on fake news and conspiracy theories for school students. Combines theory with hands-on media production (using iPads, greenscreen, video editing) to teach students to distinguish reliable sources from misinformation.
• ImPerfect Inclusion and anti-discrimination workshop addressing diverse life realities and forms of discrimination in internet spaces, helping students develop sensitivity to social issues.
• Radio im Klassenzimmer Radio production workshop for school classes where students learn journalistic skills, conduct interviews, create audio reports, and produce radio content for school radio projects. Delivered directly in classrooms.
• SchülerRadioTag Annual statewide student radio day hosted at Hochschule der Medien Stuttgart, featuring workshops on sound design, live broadcasting, podcast production, journalism training, and DJ skills. The 20th edition (2025) engaged approximately 200 students from 15 schools with the support of 20 workshop leaders.
• YourStory Three-day media workshop focused on video production and YouTube content creation for school students. Teaches filmmaking techniques, video editing (using iMovie), platform algorithms, and responsible content creation.
• MakerBox Two-day maker education workshop where students disassemble electronic waste and build creative robots. Teaches electronics, soldering, and sustainable technology practices.
• KulturStarter Student mentor program training young people to become cultural ambassadors at their schools, organizing cultural projects and events with peer support. Creates a multiplier effect by extending program reach within schools.
• Prompt! Dein KI-Event AI-focused event featuring interactive demonstrations and discussions about artificial intelligence, scheduled for July 4, 2026 at the Freudenstadt Stadtfest.
• Freiwilligendienste Kultur und Bildung (FSJ Kultur) Voluntary cultural and educational service (FSJ Kultur) providing young people opportunities to participate in cultural youth education programs as part of Germany's Freiwilliges Soziales Jahr framework.
• Deluxe - Lange Nacht der Jugendkultur Annual night of youth culture event across Baden-Württemberg, featuring dance performances, DJ sets, and youth cultural activities. Next edition scheduled for July 11, 2026.
• LKJ Medienblog Online blog platform documenting project activities, workshop reports, and media education resources across all LKJ programs, including Smart Detectives, Echt Fake ich schwör!, ImPerfect, Radio im Klassenzimmer, KulturStarter, MakerBox, YourStory, and SchülerRadioTag.

Quantifiable outcome

• The 20th SchülerRadioTag (2025) engaged approx. 200 students from 15 schools across Baden-Württemberg in one day of media production.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hochschule der Medien StuttgartcoreStrategic or Co-development PartnerAcademic partner and host venue for the annual SchülerRadioTag event. Provides professional studio facilities and student involvement in radio and media production education.
• bigFMcoreStrategic or Co-development PartnerMajor radio partner for the SchülerRadioTag. Provides industry exposure and broadcast opportunities for student-produced radio content. Has partnered with LKJ since the inception of the event.
• HORADS 88,6coreStrategic or Co-development PartnerHochschulradio (campus radio) partner collaborating on the SchülerRadioTag, contributing media expertise and student radio production support.
• POP-Büro Region StuttgartminorStrategic or Co-development PartnerRegional cultural partner contributing to the SchülerRadioTag and other youth media events.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• JFF – Institut für Medienpädagogik in Forschung und Praxis: German research and practice institute focused on media education with children and youth. Directly comparable on the media literacy/pedagogy axis — both develop program content, teacher training, and applied research on youth media practice.
• BKJ – Bundesvereinigung Kulturelle Kinder- und Jugendbildung: Federal-level umbrella association for cultural youth education in Germany. Directly comparable to LKJ's Dachverband role, just at the national scope rather than the Baden-Württemberg state scope — the most structurally similar peer.
• LKJ Niedersachsen: State-level LKJ association for Lower Saxony. Identical institutional role to LKJ Baden-Württemberg at the state level — same name, same Dachverband function, just a different German state. The cleanest 1:1 structural peer.
• LKJ NRW: State-level LKJ association for North Rhine-Westphalia, the largest German state by population. Operates the same state-association cultural youth education model as LKJ Baden-Württemberg, making it a directly comparable organization at materially larger scale.
• GMK – Gesellschaft für Medienpädagogik und Kommunikationskultur: Professional association for media pedagogy in Germany. Operates in the same media-education-with-youth space as LKJ, focuses on the Dieter Baacke Preis (the same award LKJ won in 2025), and overlaps heavily on conferences, publications, and teacher training.

Broad incumbents

• Bundeszentrale für politische Bildung (bpb): Federal agency for civic and political education in Germany. Broad incumbent that funds and overlaps with LKJ's media-literacy, fake-news, and civic-participation content areas; not a specialist peer but a major player in the same publicly funded youth-education ecosystem.
• IJAB – Fachstelle für Internationale Jugendarbeit der Bundesrepublik Deutschland: Federal competence center for international youth work in Germany. Operates adjacent to LKJ in the youth-education/civic-engagement space, with comparable public funding and member-organization structure, but with an international rather than cultural-media orientation.

Regional players

• LMZ – Landesmedienzentrum Baden-Württemberg: State media center for Baden-Württemberg. Operates within the same state education ecosystem as LKJ with overlapping media-literacy mandates for schools — a regional institutional peer rather than a direct competitor, as mandates and funding lines largely complement rather than overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LKJ_BW
• YouTubeyoutube.com/user/LKJBW
• Facebookfacebook.com/LKJBW
• LinkedInlinkedin.com/company/landesvereinigung-kulturelle-jugendbildung-lkj-baden-w%C3%BCrttemberg
• Instagraminstagram.com/lkj_bw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LKJ