Yachts and Yachting.Com

What Yachts and Yachting.Com does

Yachts and Yachting.Com, operated by YY Online Services Ltd., is a digital sailing news publisher founded in 1999 and headquartered in London, UK. The company operates a network of sailing news websites organized around the core YachtsandYachting.com platform and the associated Sail-World.com international network, serving regional editions across the UK, USA, Australia, Canada, New Zealand, Asia, and Europe. Its editorial team covers sailing events from dinghy racing to America's Cup, offshore racing, and cruising, producing news articles, photo galleries, and video content.

The platform is built on an online content management system with integrated modules including a sailing events calendar with registration and calendar export features, a classifieds marketplace for boats and equipment, community forums, photo and video galleries, a marine jobs board, and email newsletter services. The company distributes content through its website, social media channels (Facebook, Twitter/X, YouTube, Instagram), and email newsletters.

The business model is primarily advertising-supported, with the website offering free access to sailing news content while monetizing through display advertising from marine industry brands. Visible advertisers include Henri-Lloyd, GJW Direct, RS Sailing, Allen Brothers, Barton Marine, Crewsaver, Zhik, Selden, and Noble Marine, among others. The company has expanded into adjacent marine verticals through sub-brands including Powerboat.World, FishingBoating.World, and Marine Business World, targeting powerboating, fishing, and commercial marine industry audiences respectively.

Name

Yachts and Yachting.Com

Legal name

YY Online Services Ltd.

Website

https://yachtsandyachting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Yachts and Yachting.Com is a digital sailing news publisher operating YachtsandYachting.com and the Sail-World international network, serving sailing enthusiasts, clubs, and marine industry advertisers with editorial content, event calendars, classifieds, and community platforms across multiple global regions.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

Yachts and Yachting.Com is an online sailing news publication that publishes daily editorial articles on competitive sailing, regattas, boat reviews, and marine product launches. It also operates sailing community forums, a marine classifieds section for boats and equipment, a regatta and events calendar, and email newsletters for sailing enthusiasts in the UK and internationally.

Product overview

Yachts and Yachting Online is a sailing news website and community platform offering a unified website with multiple integrated modules. The core product is the main YachtsAndYachting.com sailing news website, which distributes content across a global Sail-World international network. The platform includes an events calendar with registration features, a classifieds marketplace for boats and equipment sales, community forums, photo and video galleries, a marine jobs board, and email newsletter services. The site organizes content by sailing classes (ILCA, 49er, Nacra 17, RS boats, Moth, etc.), events, clubs, and editorial features.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Sailing News and Editorial Articles Continuously updated editorial coverage of competitive sailing, regattas, boat reviews, and marine industry developments, aimed at sailing enthusiasts in the UK and internationally.
• Sailing Events Calendar Online calendar of dinghy, keelboat, and yacht regattas and sailing events, allowing enthusiasts to find and follow upcoming competitions in the UK and beyond.
• Marine Classifieds Listings section where users can buy and sell boats, dinghies, and marine equipment, aimed at individual sailors and boat owners in the sailing community.
• Sailing Community Forums User-generated discussion forums where registered members of the sailing community can post topics, ask questions, and discuss boats, gear, and regattas with peers.
• Email Newsletters Email newsletters delivering sailing news, regatta reports, and feature articles to subscribers of Yachts and Yachting.Com, with sponsorship slots sold to marine industry advertisers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Practical Sailor: Long-established sailing publication (print + digital) focused on cruising sailboats, gear reviews, and seamanship. Targets the same sailing enthusiast segment and sells advertising to marine equipment and boat brands.
• Scuttlebutt Sailing News: Daily sailing news digest (email + website) covering Olympic, America's Cup, and one-design racing. Direct competitor for both audience attention and marine industry sponsorship, with a similar niche-publisher business model.
• Sail-World.com: Operates the same Sail-World network as Yachts and Yachting; functionally a sister brand publishing parallel sailing news across the same global regions. Directly comparable in audience, editorial model, and advertiser base.
• Sailing Anarchy: Long-running independent sailing news and opinion site covering dinghy, keelboat, and offshore racing globally. Competes for the same sailing enthusiast audience and advertiser dollars via banner ads and sponsored content.
• Sailing Magazine: US-based sailing publication covering racing, cruising, and one-design events. Direct competitor for the North American sailing audience and marine brand advertising spend.

Broad incumbents

• YachtWorld: Dominant global online marketplace for new and used boat listings. Comparable in serving the sailing/marine audience, but monetises via broker/dealer listings rather than editorial advertising; overlaps in audience and advertiser ecosystem.
• Cruising World: Major US cruising sailboat magazine and digital property owned by Bonnier. Covers sailing destinations, boats, and gear for a broad cruising audience; larger publisher with overlapping advertiser base (boatbuilders, gear brands, charters).
• Boats.com: Boat search and review platform covering sail and powerboats globally. Adjacent media/business model with shared marine advertiser pool; less editorial depth but stronger transactional functionality.

Emerging players

• Trade Only Today: Marine industry B2B news service covering boatbuilders, dealers, and marine retailers. Overlaps with the Marine Business World sub-brand on the B2B/advertiser side rather than the consumer enthusiast side.

Regional players

• Yacht & Sail (The Times / News Corp marine titles): UK mainstream newspaper sailing supplements covering yacht racing and superyacht news. Competes for UK sailing audience attention and a slice of premium marine advertising; smaller dedicated team than Y&Y's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yandyfeed
• YouTubeyoutube.com/sailworldnews
• Facebookfacebook.com/thefirstwordinsailing
• Instagraminstagram.com/sailworldnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yachts and Yachting.Com