What INFiN does

INFiN, a Financial Services Alliance, is a private non-profit trade association headquartered at 1909 K Street NW, 4th Floor, Washington, D.C. Formed in October 2020 through the merger of Financial Service Centers of America (FiSCA) and the Community Financial Services Association of America (CFSA), INFiN represents more than 350 member companies operating approximately 8,000 locations across all U.S. states plus online channels. Its members provide regulated consumer financial services including check cashing, prepaid cards, money transfers, electronic bill payment, and small-dollar loans. The association traces its lineage to the National Check Cashers Association founded in 1987.

INFiN's product and service portfolio is built around a membership model, not a technology product. Core offerings include federal and state advocacy representation, the annual MoneyTrends Conference and Expo, the BSA/AML Compliance Toolbox, an online compliance training and certification program (with ACAMS continuing education credits), a vendor directory, industry best-practices standards, daily news clips, member alerts, and compliance webinars. Underlying technology is described as standard association management systems, member portals, and compliance training platforms, with no proprietary technology stack disclosed.

INFiN generates revenue primarily through recurring annual membership dues: primary/regular membership is priced at $370 per location per year, while affiliate/vendor membership is offered in two tiers, Premier at $15,000 and Regular at $5,000 annually. The go-to-market motion is sales-led and membership-based, recruiting operators through direct outreach, industry events, and partnerships with state associations. The organization is led by Executive Director Ed D'Alessio, Director of Member Services LeeAnn Thompson, and a member-elected Board of Directors, and operates with a small staff of 1-10 employees.

Name

INFiN

Legal name

INFiN, a Financial Services Alliance

Website

https://infinalliance.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

INFiN is a U.S. non-profit trade association representing 350+ consumer financial services companies operating approximately 8,000 locations nationwide, providing advocacy, compliance resources, training, and networking for check cashing, money transfer, and small-dollar lending providers.

Ownership category

akta.pro rank

Product category

Trade Association / Industry Advocacy

NAICS

Commercial Banking (522110)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Underbanked/Financial Inclusion Neobanks (FSABAFAJ)

akta.pro secondary industry

Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)

Keywords

• Trade association advocacy
• Industry compliance resources
• Consumer financial services
• Association membership
• Regulatory representation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Membership Dues: INFiN generates revenue through annual membership dues. Primary/regular membership is priced at $370 annually per location (less than $31 per month). Affiliate membership for vendors includes Premier tier at $15,000 annually and Regular tier at $5,000 annually. These dues fund advocacy, compliance resources, events, and member services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

INFiN is a national non-profit trade association that represents consumer financial services companies. It sells annual membership to owner/operator companies and vendor affiliates, providing advocacy before federal and state regulators, compliance resources and training, industry best practices, networking through the MoneyTrends conference, and brand credibility via the INFiN Seal. Members include check cashers, money transfer providers, prepaid card issuers, bill payment services, and small-dollar lenders.

Product overview

INFiN, a Financial Services Alliance, is a trade association (not a technology product company) that provides a unified voice for the consumer financial services industry. Its membership-based offerings include advocacy services, industry intelligence, the annual MoneyTrends Conference, BSA/AML compliance resources and certification, a Vendor Directory, and compliance training programs. The association represents 350+ member companies operating approximately 8,000 locations offering check cashing, prepaid cards, money transfers, bill payments, and small-dollar loans.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyTrends: Annual conference and expo for the consumer financial services industry.
• Activa Awards
• StAR Awards

Products and services

• INFiN Membership

Quantifiable outcome

• 96 percent of real-world small-dollar loan borrowers found the loans useful (survey by Global Strategy Group and Tarrance Group)
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Capital Compliance ExpertsminorGTM or Marketing Partner · 6 October 2020Capital Compliance Experts provides exclusive INFiN member access to proven compliance solutions. INFiN directs members to Capital Compliance Experts for specialized compliance resources and services as part of the membership benefits package.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Consumer Bankers Association (CBA): CBA represents consumer banking institutions and engages in similar federal advocacy around consumer credit, small-dollar lending, and regulatory compliance. Its member base overlaps thematically with INFiN's, particularly on consumer-facing retail financial products.
• America's Credit Unions (formerly NAFCU): America's Credit Unions is the leading national trade association for federally chartered credit unions, advocating on similar consumer finance and regulatory issues. While representing a different charter type, its advocacy scope and member services overlap significantly with INFiN's.
• American Financial Services Association (AFSA): AFSA is the national trade association for the consumer finance industry, representing installment lenders, sales finance companies, and other consumer credit providers. It is the most direct comparable to INFiN in terms of mission, membership model, and federal advocacy focus.
• Independent Community Bankers of America (ICBA): ICBA advocates for community banks on regulatory and legislative issues, including access to banking services and consumer credit policy. It is directly comparable to INFiN in advocacy structure and D.C.-based lobbying approach.

Broad incumbents

• Credit Union National Association (CUNA): CUNA is the premier national trade association for the credit union industry, providing advocacy, compliance resources, and member services comparable to INFiN's offerings but at significantly larger scale and serving a different charter type.
• American Bankers Association (ABA): ABA is the largest U.S. financial services trade association, representing banks of all sizes. While much broader than INFiN, it competes for influence with the same federal regulators (CFPB, OCC, FDIC, Federal Reserve) on overlapping policy issues affecting consumer financial services.

Emerging players

• Innovative Lending Platform Association (ILPA): ILPA represents bank partnership lending platforms, addressing bank-fintech collaboration and 'true lender' regulatory issues — areas where INFiN has also actively advocated (e.g., opposing CRA repeal of the OCC True Lender rule). Comparable in advocacy focus on emerging fintech-bank models.
• Online Lenders Alliance (OLA): OLA represents online lending companies and engages in state and federal advocacy around small-dollar and installment lending. It is comparable to INFiN as a more narrowly focused trade association in the consumer credit space, particularly around digital channels.

Others

• Financial Health Network: Financial Health Network is a nonprofit focused on improving consumer financial health, particularly for underbanked populations — the same consumer base INFiN's members serve. It is adjacent thematically rather than a direct trade association peer, but engages in overlapping policy and research work.
• National Pawnbrokers Association: National Pawnbrokers Association is a small national trade association for the pawnbroking industry, which intersects with INFiN's consumer financial services scope (alternative financial services for underbanked consumers). Comparable as a similarly-sized, niche industry trade association with comparable advocacy and membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infinalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFiN