What Wethrift does

Wethrift is an online coupon aggregation and discovery platform founded in 2018 by Nick Drewe and operated by parent company Space Cadet Corp Pty Ltd, headquartered in Melbourne, Australia (with a mailing address in Covina, California). The platform helps online shoppers find, verify, and use discount codes for over 100,000 online stores, publishing approximately 2,000 new coupon codes daily out of roughly 40,000 candidates discovered. Its audience skews toward younger adults — 53% of users are aged 18-34 — and it serves a globally distributed user base with the largest traffic sources from the USA, UK, Australia, and India.

The core technology combines AI-assisted discovery and ranking systems with a human coupon review team. Systems crawl more than 20 sources (websites, social media, emails, direct marketing) to identify potential coupon codes, test over 10,000 codes daily at retailer checkouts, and process more than 100,000 data points per day. A ranking algorithm weighs freshness, discount value, testing results, and the 50,000+ pieces of monthly community feedback to surface the highest-quality codes. The product surface includes the main website (wethrift.com), the Savvy Chrome browser extension that automatically applies coupons at checkout, and editorial Shopping Guides covering retailer-specific topics such as shipping, refunds, and product quality.

Wethrift's business model is affiliate-commission only: the platform is free for shoppers, displays no advertising, and does not sell user data. Revenue is generated when shoppers click through coupon links and complete purchases at partner retailers, with the company transparently labeling which listings carry affiliate relationships (the majority of stores listed earn zero commission). The company has not raised external funding, operates with approximately 12 employees, and has grown its affiliate partner network by 700+ since hiring an Affiliate Partnerships Manager in 2023.

Name

Wethrift

Legal name

Wethrift

Website

https://wethrift.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wethrift is an online coupon aggregation platform founded in 2018 that helps shoppers discover, verify, and apply discount codes for over 100,000 online retailers globally via its website and Savvy browser extension, monetizing solely through transparent affiliate commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Covina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Affiliate Commissions: Earn commissions from some stores through affiliate programs when shoppers click on coupons and make purchases. Commissions are transparent - pages earning commissions are clearly labeled. Most stores listed earn zero commission. No extra cost to shopper.
2. Affiliate Networks: Receive codes directly from stores or indirectly through affiliate networks as part of affiliate partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wethrift is an online coupon aggregation and discovery platform that finds, tests, verifies, and publishes working discount and promo codes for over 100,000 online stores. It combines AI-assisted discovery systems with a human coupon review team to publish approximately 2,000 new verified coupon codes each day, ranking them by freshness, value, testing outcomes, and shopper feedback. Wethrift also offers the Savvy Chrome browser extension, which automatically finds and applies the best coupon at online checkout.

Product overview

Wethrift is a single, unified coupon discovery platform that helps online shoppers save money by aggregating coupon codes and discounts from over 100,000 stores. The core Wethrift platform combines AI-powered automated systems with a human coupon review team to discover, test, verify, and publish coupon codes daily. The platform is complemented by the Savvy browser extension, which automatically finds and applies coupons at checkout, and by Shopping Guides that provide expert money-saving advice and in-depth retailer analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Wethrift Core Platform An online coupon aggregation and discovery platform that helps shoppers find, review, and access coupon codes for over 100,000 online stores. The platform combines AI-powered systems with human coupon reviewers to discover, verify, test, and publish approximately 2,000 new verified coupon codes daily.
• Savvy Browser Extension A Chrome browser extension that automatically finds and applies the best coupons for shoppers at checkout during online shopping. Marketed as putting savings on autopilot, Savvy works at the cart to deliver frictionless coupon application across the supported stores.

Quantifiable outcome

• Over 5 million shoppers visit Wethrift monthly to find coupon codes for over 70,000 online stores
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Affiliate Partner StorescoreGTM or Marketing PartnerAffiliate partnerships with various online stores where Wethrift earns a commission when shoppers make purchases through coupon links. Transparent about which pages have affiliate relationships - pages are clearly labeled. Many stores listed earn zero commission.
• Affiliate NetworkscoreGTM or Marketing PartnerPartnerships with affiliate networks that facilitate receiving coupon codes directly from stores. Codes received indirectly through affiliate networks account for 6% of coupon sources.
• Savvy (Browser Extension)coreTechnology or IntegrationSavvy is a free browser extension offered to Chrome users that automatically finds and applies the best coupons at checkout. Marketed as 'Put Savings on Autopilot'.
• Space Cadet Corp Pty LtdcoreOthersWethrift is owned and operated by Space Cadet Corp Pty Ltd, a privately held company headquartered in Melbourne, Australia. ABN: 22629508407. ASIC registered.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamwethrift
• LinkedInlinkedin.com/company/wethrift

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wethrift