Procenter

What Procenter does

Procenter is a Luanda-based, Angolan e-commerce retailer that distributes office supplies, IT equipment, school supplies, graphic production materials, smartphones, home appliances, and energy equipment to business customers and consumers across Angola. The company operates a self-serve Magento storefront at procenter.co.ao with category-based navigation, shopping cart, wishlist, product comparison, digital wallet, and multi-channel customer support including WhatsApp, email, and social media, with a stated 24-hour delivery commitment and free shipping. Leadership comprises CEO Edward Romeo, CXO/CTO Adilson Benjamin, and CXO/COO Irenaeus Antonio.

The catalog spans nine product categories with prices in Angolan Kwanza ranging from 250 AOA laminating pouches to 709,356 AOA HP multifunction photocopiers. Procenter stocks recognized international brands (HP, Dell, Lenovo, Philips, Xiaomi, Samsung, Midea, Bosch, Hisense, TCL) alongside office consumables and stationery, and extends into light B2B services through a graphic production vertical covering textiles, visual communication, stamps, and promotional items. The technology stack is a stock Magento e-commerce platform with no disclosed proprietary AI, API, or SDK layer.

Revenue is generated transactionally through one-time product sales at listed unit prices to a horizontal mix of SMB and individual customers in Angola. Distribution is single-country and direct-to-consumer via the company's own online storefront with 24-hour delivery. The company is private, privately funded (no funding rounds disclosed), and has operated since 2013 with a headcount in the 11-50 band.

Name

Procenter

Legal name

Procenter

Website

https://procenter.co.ao

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Procenter is a Luanda-based Angolan e-commerce retailer distributing office supplies, IT equipment, furniture, appliances, and energy products to SMBs and consumers across Angola via its Magento storefront with 24-hour delivery.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Warehouse Clubs and Supercenters (455211), Household and Institutional Furniture Manufacturing (33712), Small Electrical Appliance Manufacturing (335210)

SIC

Computer & Office Equipment (3570), Office Furniture (No Wood) (2522)

akta.pro industry

PRIMARYCRAFABAM

Office, School & Business Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRACACAI

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Office supplies retail
• IT equipment distribution
• Office furniture sales
• School supplies wholesale
• Graphic production services

Headquarters

HQ city

Luanda

HQ country

Angola

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of physical goods including office furniture, IT equipment, electronics, and school supplies. Revenue is generated through individual transactions at listed prices in Angolan Kwanza (AOA).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Procenter is an Angolan e-commerce retailer based in Luanda that distributes office supplies, office furniture, IT equipment, school supplies, home appliances, energy equipment, and graphic production materials to businesses and consumers across Angola. The company operates a Magento-based online storefront offering multi-category procurement with a stated 24-hour delivery commitment and free shipping.

Product overview

Procenter is a comprehensive office solutions retailer based in Angola (procenter.co.ao) offering a diverse multi-category portfolio of products. The core offering spans office furniture (chairs, desks, cabinets, filing systems), office equipment (safes, shredders, money counters, binding machines, laminators, IP phones, biometric access systems), IT/computing products (computers, monitors from AOC/DELL/HP/Lenovo/Philips/Xiaomi, peripherals, cables, adapters, printers and consumables), office supplies (stationery, printing materials, laminating supplies), home appliances (refrigeration, air conditioning, cooking appliances, laundry, TVs), energy equipment (batteries, solar panels, UPS systems, stabilizers), graphic production services (textiles, visual communication, promotional items), and mobile devices. The business operates as a traditional e-commerce retail platform without proprietary AI capabilities or public API services, primarily serving the Angolan business and consumer market through its Magento-based online storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Furniture (Mobiliário de Escritório)

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Jumia: Pan-African e-commerce marketplace with an active Angola operation (jumia.co.ao). Overlaps directly with Procenter in selling IT equipment, electronics, home appliances, and office products online to Angolan consumers and businesses.

Broad incumbents

• Office Depot: Established office supplies, office furniture, and IT-products retailer with strong e-commerce presence. Mirrors Procenter's office and IT category overlap, though operating primarily in North America and Europe.
• Takealot: South Africa's largest general-merchandise e-commerce platform, selling IT equipment, office supplies, and consumer electronics. Comparable business model and category mix, though it operates regionally rather than in Angola.
• Staples: Global office supplies and office-furniture retailer with an e-commerce channel. Comparable in product mix (office supplies, furniture, IT peripherals), though at vastly greater scale and concentrated in North America.

Regional players

• Rectron: South African IT distribution and retail company supplying computers, peripherals, and electronics to resellers and end users. Comparable IT-product mix and customer profile, though operating as a distributor-retailer in South Africa.
• Wootware: South African online retailer specializing in IT components, peripherals, and consumer electronics. Closely comparable IT-and-electronics category focus, though focused on the South African market rather than Angola.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/procenterlda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procenter