Solar Sverige

What Solar Sverige does

Solar Sverige AB is the Swedish operating subsidiary of Solar Group A/S, a publicly listed Danish company (Nasdaq Copenhagen: SOL, listed since 1953) that traces its origins to 1919. Headquartered in Göteborg with approximately 600 employees, the company is a B2B sourcing and service partner for professional installers, industrial customers, and trade businesses, distributing electrical (EL) and plumbing (VVS) products across Sweden. It offers one of the country's largest assortments with over 130,000 SKUs in stock, and reaches customers through an omnichannel network of physical retail stores (Solar Drive-ins), a 24/7 webshop, the Solar Mobile app with Drive-in Scanning and Scan & Pay, a customer center, and a one-hour Fastbox express delivery service.

The technology stack combines a centralized e-commerce platform with a mobile app for in-store self-scanning and ordering, automated warehouse systems including AutoStore robotics and self-driving trucks at the newly inaugurated 45,000-48,000 sqm Kumla logistics center, and differentiated logistics services (Fastbox, SmartKit, Nattleverans, Rumspackning, VMI/Kanban). Sub-brands extend the platform: Solar Light provides lighting design and project planning; Solar Industrial Solutions sells industrial heat pumps from the 2023 Thermonova acquisition; Solar School delivers installer training; and Soliq, EasySmart, and Uniview security cameras round out a green-transition and security product portfolio. The company holds ISO 9001, ISO 14001, and ISO 27001 certifications, BREEAM Excellent for Kumla, and SBTi-approved climate targets.

Solar makes money primarily through transactional product sales of electrical and plumbing materials, supplemented by recurring revenue from value-added services — VMI managed inventory, Fastbox unit-priced express delivery (from 139 SEK), SmartKit task-bundled packaging, Solar School training, and large-project lighting design. Customer segments are diversified across installation (primary), industry, and trade; named enterprise customers (Elgiganten, Technopolis, ICA Lysekil) represent project-based lighting and security contracts while a long tail of SMB installers drives day-to-day volume. The publicly listed parent reported DKK 4.6 billion of consolidated group revenue, with Solar Sverige representing one of four Nordic geographies.

Name

Solar Sverige

Legal name

Solar Sverige AB

Website

https://solar.se

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Solar Sverige AB is the Swedish subsidiary of Nasdaq Copenhagen-listed Solar Group A/S, distributing electrical and plumbing products to professional installers, industrial customers, and trade businesses across Sweden via physical stores, e-commerce, mobile app, and one-hour Fastbox delivery, serving 130,000+ SKUs from automated logistics centers.

Ownership category

akta.pro rank

Product category

Electrical and Plumbing Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

akta.pro secondary industry

Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Electrical wholesale distribution
• Plumbing product supply
• Professional installer logistics
• Industrial MRO procurement
• Lighting project solutions

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of electrical (el) and plumbing (VVS) products including tools, installation materials, lighting, security systems, and renewable energy solutions
2. Fastbox Delivery Service: Premium delivery service with one-hour delivery for ordering customers, priced from 139-164 SEK depending on zone and service type
3. Logistics Services: Various logistics solutions including night delivery, scheduled delivery, crane delivery, and consolidated shipping
4. SmartKit: Pre-packaged material solutions bundled for specific installation tasks
5. VMI (Vendor Managed Inventory): Warehouse management solutions where Solar manages customer inventory
6. Solar School Training: Professional training and education courses for installers in electrical, plumbing, and safety topics

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Solar Sverige distributes a comprehensive range of electrical (EL) and plumbing (VVS) products, tools, lighting, security systems, and renewable energy solutions to professional installers, industrial customers, and trade businesses across Sweden. The company sells over 130,000 in-stock items through a nationwide network of physical retail stores (Solar Drive-ins), an e-commerce webshop, and a mobile app, complemented by value-added logistics services including Fastbox one-hour delivery, SmartKit pre-packaged materials, and vendor-managed inventory (VMI/Kanban). Sub-brands such as Solar Light (lighting design), Solar Industrial Solutions (industrial heat pumps), and Solar School (installer training) extend the offering.

Product overview

Solar Sverige is a B2B wholesale and distribution company specializing in electrical and plumbing products for professional installers in Sweden. The company operates as a platform business with a web-based e-commerce ecosystem (webshop and mobile app) complemented by physical store locations, logistics services, and specialized sub-brands. Core digital products include the Solar Mobile App for mobile ordering with Drive-in Scanning capabilities and the Solar Webshop for online ordering with Track & Trace functionality. Key service offerings include Fastbox (one-hour delivery service), SmartKit (pre-packaged material bundles), Smart Supply/Kanban (vendor-managed inventory), and Solar Industrial Solutions (large-scale heat pump solutions including Thermonova). The company also operates Solar Light (lighting solutions with light design services) and Solar School (online training platform). Products are distributed across segments including installation, industry, and trade, with a focus on the green transition encompassing solar panels, energy storage (EcoFlow, Huawei), and LED lighting. The company maintains ISO 9001, ISO 14001, and ISO 27001 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Solar Light: Lighting concept offering expert services in luminaires and lighting solutions, including light design, energy calculations, and project planning for professional installation customers.
• Solar Plus
• Solar Industrial Solutions
• Solar Mobile
• Fastbox
• SmartKit
• Solar School
• Team Solar

Products and services

• Solar Mobile App Mobile application enabling professional customers to browse the full Solar product catalog, place orders, scan products in-store via Drive-in Scanning, complete Scan & Pay checkout, manage favorite lists, and track order status anywhere and anytime.
• Solar Webshop Online e-commerce platform providing 24/7 access to the complete Solar product range, with product search, filtering, order management, Track & Trace shipment tracking, PDF catalog generation, and online return processing.
• Solar Fastbox Express delivery service delivering orders within one hour to a customer's workplace in defined Swedish delivery zones (orders placed 7:00-15:30). Offers Fastbox for small boxes up to 25kg from 139 SEK and Fastbox Maxi for larger items up to 400kg (euro pallet, 3.0m length, 1.9m height) from 164 SEK.
• SmartKit Pre-packaged material bundles that consolidate all materials required for a specific installation task into a single labeled box, simplifying ordering and enabling one-click repeat reorders for recurring work.
• Smart Supply / Kanban (Vendor Managed Inventory) Vendor-managed inventory (VMI) and Kanban solution where Solar manages customer stock levels, with regular replenishment and inventory monitoring. Can be deployed via containers, workshops, service vehicles, or cabinets at temporary or permanent sites.
• Nattleverans (Night Delivery) Night delivery service enabling customers to plan their next workday by ordering materials in the evening, with delivery arriving at the workplace at the start of the following day.
• Rumspackning (Room-packing) Consolidation and labeling service that packs all articles separately per room, apartment, or premises and labels them according to customer specifications, reducing on-site handling time, waste, and theft.
• Solar Light Expert lighting service specializing in luminaires and lighting solutions, providing light design, energy calculations, and project planning. Delivers over 8,000 luminaires daily to professional installation customers.
• Solar School Online professional training platform offering courses for installers in electrical, HVAC, installation, and occupational health and safety topics, with a new basic occupational health and safety training course launched in 2024.
• Solar Industrial Solutions Service area helping large commercial businesses reduce costs, energy consumption, and carbon footprint through industrial heat pumps, including the Thermonova modular heat pump range for large-scale industrial applications.
• Soliq Solar Mounting System Smart mounting system for rooftop solar panels with fewer components, fast installation, and flexibility for different solutions, designed and certified for Nordic requirements.
• EasySmart Wireless Alarm System Wireless intrusion alarm system from Vesta available through the Solar Plus assortment, featuring easy installation and full control via app with no monthly subscription cost.
• Energy Storage Solutions (EcoFlow and Huawei) Energy storage product range from EcoFlow and Huawei (where Solar is a Gold Partner) covering applications from summer cottages to large industrial properties as part of Solar's green transition offerings.
• Uniview Security Camera Range Uniview security camera product range, from basic 2MP cameras to 12MP cameras including thermal cameras, AI-powered motion detection, visitor counting, and facial recognition. Solar is Uniview's prioritized partner in Sweden with approximately 100 articles in stock.

Quantifiable outcome

• Up to 25% added value (TCO) for customers through total cost optimization
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SiemenscoreStrategic or Co-development PartnerUnique sustainability collaboration between Solar and Siemens to help customers make better choices for the environment. The partnership focuses on sustainability consulting, CO2 calculations for projects, and product selection based on environmental impact.
• Svensk Camping (SCR)coreChannel Partner/ Reseller/ DistributorSolar is an associated partner to the Swedish camping industry organization, delivering products to many campsites in Sweden and the Nordic region. Camping sites connected to purchasing portal Visma UHPO also have access to special purchasing agreements.
• ThermonovacoreChannel Partner/ Reseller/ DistributorSolar is the exclusive Swedish distributor of Thermonova heat pumps. Thermonova specializes in modular, energy-efficient heat pumps for large-scale industries. Solar acquired Thermonova in 2023. Heat pumps used in Solar's own facilities including the new Kumla logistics center.
• EcoFlowminorChannel Partner/ Reseller/ DistributorSwedish retailer of Ecoflow energy storage products, offering storage solutions from summer cottages to large industrial properties.
• HuaweiminorChannel Partner/ Reseller/ DistributorSolar is Gold Partner for Huawei energy storage solutions in Sweden.
• VestaminorChannel Partner/ Reseller/ DistributorSolar offers Vesta's EasySmart wireless alarm system through Solar Plus, featuring easy installation and full app control without monthly fees.
• DahuaminorChannel Partner/ Reseller/ DistributorSummer campaign featuring Dahua cameras, NVR and accessories. Expert-curated product selection for efficient and flexible security solutions.
• UniviewcoreChannel Partner/ Reseller/ DistributorSolar is the priority partner in Sweden for Uniview camera products. Uniview is one of the world's largest camera suppliers with products sold in over 200 countries. Solar carries nearly 100 different Uniview articles in stock.
• WestalminorChannel Partner/ Reseller/ DistributorSwedish manufacturer of lighting fixtures made in Småland. Founded in 1947 as Habo Elarmaturer, now a key supplier for Solar's lighting solutions.
• NA ByggminorImplementation/ SI/ Consulting PartnerConstruction contractor building Solar's new logistics center in Kumla. NA Bygg shares Solar's high safety ambitions for the construction project.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ahlsell: Sweden's largest electrical, plumbing and installation materials distributor; closest direct competitor to Solar Sverige in the same customer base (installers, industry, trade) with comparable product breadth and nationwide store network.
• Dahl Sverige: Sweden's leading VVS/plumbing and heating specialist distributor (part of Saint-Gobain Distribution); complements Solar's VVS offering and competes directly for plumbing installer customers.
• Solar Group A/S: Danish parent of Solar Sverige, listed on Nasdaq Copenhagen; operates sister subsidiaries in Denmark, Norway and Finland with the same EL/VVS installer-distribution model, making it the parent-peer for the Swedish business.
• Elektroskandia: Swedish electrical wholesale distributor owned by Sonepar, serving professional installers and industrial customers with overlapping product categories (cable, lighting, installation materials) and similar B2B service model.

Broad incumbents

• Sonepar: World's largest B2B electrical distributor and parent of Elektroskandia; competes with Solar via its Nordic subsidiaries and represents the global scale benchmark for the category Solar operates in.
• Onninen: Part of the Würth Group, Onninen distributes electrical and HVAC materials to installers and industry across the Nordics and Baltics, with overlapping customer segments and a comparable technical-wholesale model.
• Rexel: Global electrical distribution incumbent present in the Nordics; competes with Solar in the same installer and industrial segments and provides a relevant public-market benchmark for European electrical distribution economics.

Emerging players

• Würth Sverige: Swedish arm of the global Würth Group, focused on fastening, tools and installation consumables; partially overlaps with Solar's installation materials assortment for the same tradesperson customer.

Regional players

• Storel (Onvest Group): Finnish electrical wholesaler serving professional installers with a similar product range; relevant cross-border peer given Solar Sverige's selective expansion into Finland (e.g., Kaamos Lodge project).
• Selga: Swedish electrical wholesale chain historically focused on the professional installer segment, sharing Solar's core customer base and offering comparable cable, lighting and installation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1ys7jUbBJk6bcHr_ZOrbPw
• Facebookfacebook.com/SolarSverigeAB
• LinkedInlinkedin.com/company/solar-sverige-ab
• Instagraminstagram.com/solarsverigeab/?hl=sv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Sverige