RE/MAX Essential
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
RE/MAX Essential firmographics
Firmographics- Name
- RE/MAX Essential
- Legal name
- RE/MAX Essential
- Website
- https://remaxessential.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where RE/MAX Essential is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Essential business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: The company generates revenue through real estate transaction commissions, charging fees for buyer and seller representation services in residential property transactions. The brokerage operates under the RE/MAX franchise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RE/MAX Essential product offering
Product offeringCore offering
RE/MAX Essential is a full-service residential real estate brokerage operating under the RE/MAX franchise, providing buyer and seller representation for single-family homes, condos, multi-family, land, and commercial properties across New Hanover, Brunswick, Pender, and Onslow counties in North Carolina. The brokerage leverages MLS data integration with an AI-powered property search tool and offers complementary services such as free home valuations, market reports, and a mortgage calculator.
Product overview
RE/MAX Essential is a full-service real estate brokerage offering residential and commercial property buying and selling services across the Cape Fear region of North Carolina (New Hanover, Brunswick, Pender, and Onslow counties). The core offering includes property search powered by AI (Beta), home valuation services, buyer representation, mortgage calculation tools, and free market reports. The platform enables users to search thousands of current MLS listings across various property types including single-family homes, condos, multi-family units, commercial properties, land, rentals, and townhouses. The company was founded in 2010 and is part of the RE/MAX international franchise network.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying and Selling Services
- Home Valuation/Seller Services
- Buyer Representation Services
Companies that use RE/MAX Essential
Customer profileSegments3 records
Ideal customer profiles3 records
RE/MAX Essential technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RE/MAX Essential partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
RE/MAX Essential competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based brokerage operating nationally with a commission-heavy agent-ownership model. Competes with RE/MAX Essential for agent recruitment in coastal NC via higher commission splits and lower franchise overhead — a relevant competitive comparison even where physical presence is minimal.
- Compass: Large national tech-enabled brokerage with growing presence in luxury coastal markets. While not directly in Wilmington today, Compass competes for high-end agents nationwide and represents a strategic threat to traditional franchise brokerages on commission splits and digital tooling — making it a relevant comparison for franchise operating leverage.
Direct peers
- Coldwell Banker Sea Coast Advantage: Wilmington-based residential brokerage under the Coldwell Banker franchise. Operates in the identical geographic market (New Hanover/Brunswick counties) with full-service buyer and seller representation, MLS-based property search, and agent-driven transaction revenue. Same customer segments and price points.
- Intracoastal Realty Corporation: A long-established independent brokerage headquartered in Wilmington, NC. Directly competes with RE/MAX Essential for residential buyer and seller representation across New Hanover, Brunswick, Pender, and Onslow counties — the same Cape Fear footprint. Comparable headcount, commission-based revenue model, and local-market focus.
- Century 21 Sweyer & Associates: Regional Century 21 affiliate covering eastern North Carolina including coastal markets. Same franchise-supported branding model, commission-based revenue, and residential transaction focus as RE/MAX Essential; competes in adjacent NC coastal markets.
- Keller Williams Realty Wilmington: A Keller Williams franchise serving Wilmington, NC and surrounding coastal counties. Competes for the same agents, listings, and buyers/sellers; shares the franchise model, MLS integration, commission-based pricing, and full-service brokerage value proposition.
- RE/MAX Southern Shores / RE/MAX Network Affiliates: Other independently owned RE/MAX franchise offices in the Carolinas and adjacent coastal markets. Share the exact same brand, technology platform, agent-recruitment programs, and franchise-fee economics — making each individual RE/MAX office a peer for purposes of market overlap and operational benchmarking.
- Berkshire Hathaway HomeServices Carolina Premier Real Estate: Berkshire Hathaway franchised brokerage operating in the Wilmington/Cape Fear region. Directly comparable: franchise model, residential focus, commission revenue, agent network, and luxury/premium positioning for vacation and primary-home buyers in the same coastal communities.
Regional players
- Howard Hanna Real Estate: Large Mid-Atlantic and Southeast regional brokerage with growing Carolinas footprint. Operates a similar franchise-and-direct hybrid model focused on residential transactions; relevant benchmark on regional scaling, agent productivity, and franchise consolidation strategy.
Emerging players
- HomeSmart Carolina: Discount/fee-oriented brokerage model expanding into the Carolinas. Represents the emerging low-cost brokerage segment that pressures traditional full-service franchises like RE/MAX Essential on commission rates for sellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX Essential social profiles
Digital presenceRE/MAX Essential financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Essential leadership team
Management profileNumber of profiles
RE/MAX Essential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Essential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Essential
What does RE/MAX Essential do?
RE/MAX Essential is a full-service residential real estate brokerage operating under the RE/MAX franchise, providing buyer and seller representation for single-family homes, condos, multi-family, land, and commercial properties across New Hanover, Brunswick, Pender, and Onslow counties in North Carolina. The brokerage leverages MLS data integration with an AI-powered property search tool and offers complementary services such as free home valuations, market reports, and a mortgage calculator.
Is RE/MAX Essential a public or private company?
RE/MAX Essential is a private company. It is classified as unknown and is currently operating.
When was RE/MAX Essential founded?
RE/MAX Essential was founded in 2010. It employs 11 to 50 people.
Where is RE/MAX Essential based?
RE/MAX Essential is headquartered in Wilmington, United States, in the North America region.
How does RE/MAX Essential make money?
One revenue line is on record: real Estate Commission Revenue.
Who are RE/MAX Essential's main competitors?
Broad incumbents on record are eXp Realty and Compass. Direct peers are Coldwell Banker Sea Coast Advantage, Intracoastal Realty Corporation, Century 21 Sweyer & Associates, Keller Williams Realty Wilmington, RE/MAX Southern Shores / RE/MAX Network Affiliates and Berkshire Hathaway HomeServices Carolina Premier Real Estate. Howard Hanna Real Estate is listed as a regional player. HomeSmart Carolina is listed as an emerging player.
Does RE/MAX Essential have an API?
No public API is recorded for RE/MAX Essential.