Carter Wong Design
Carter Wong Design is a London-based brand design and marketing consultancy founded in 1984, serving FMCG, B2B and heritage clients globally with brand strategy, identity, packaging, digital, editorial and campaign work on a project basis.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Carter Wong Design does
Carter Wong Design (legal entity Carter Wong Design Limited) is a London-based, privately held brand design and marketing agency founded in 1984. It operates as a professional services firm providing brand strategy, visual and verbal identity, packaging design, website design, editorial and print design, campaigns, animation, photography, bespoke typeface creation and exhibition/environmental design. The firm organizes its offering around three service clusters — Launch, Shift and Grow — and assembles bespoke specialist teams around each project rather than delivering through a standardized product platform.
The client base spans FMCG (Cornetto/Unilever, Nestle, Barilla, United Biscuits, Waitrose, Lizi's, Nomadic, Aduna, TicketyBrew, Winsor & Newton, Ocean Spirit, Glacialis/Norebo), B2B and professional services (Octavian, Caden, Protean Electric, Kin + Carta), and heritage and cultural organizations (English Heritage, National Gallery, Hurtwood, Ivory Press). Marquee engagements include a 320-SKU global Cornetto packaging rebrand tied to over $1.5B in sales, a Glacialis brand launched across five continents, packaging redesign for Nomadic Lassi that drove 335% sales growth, and a 366% growth outcome for an adult soft drink post-rebrand.
Revenue is generated through phase-based project fees, with 25% invoiced at project commencement and the balance on completion of each stage; outside services (photography, illustration, typesetting, mock-ups, prints) are billed separately with a consultancy commission. Billing is project-based and multi-year in cadence where clients engage for full rollouts. The firm is founder/management-owned with no disclosed external investment, operates at 1-10 employees, and relies on a website portfolio plus direct business development led by Managing Director Sarah Turner as its primary go-to-market motion.
Carter Wong Design firmographics
Firmographics- Name
- Carter Wong Design
- Legal name
- Carter Wong Design Limited
- Website
- https://carterwongdesign.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carter Wong Design is a London-based brand design and marketing consultancy founded in 1984, serving FMCG, B2B and heritage clients globally with brand strategy, identity, packaging, digital, editorial and campaign work on a project basis.
- Ownership category
- akta.pro rank
Carter Wong Design industry classification
Industry- Product category
- Brand Design & Packaging Consultancy
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Carter Wong Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Carter Wong Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Design Consultancy Services: Phase-based project fees for brand strategy, identity creation, packaging design, and related creative services. 25% of project fees invoiced at commencement, balance due on completion of each stage. Payment terms of 30 days with interest charged on late payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based fee structure with phase payments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Carter Wong Design product offering
Product offeringCore offering
Carter Wong Design is a London-based brand and design consultancy that sells project-based creative services including brand identity creation, visual identity, packaging design, website design, print design, campaigns, animation, photography, brand guidelines, and brand roll-out. Engagements are delivered directly to client businesses by agile, specialist teams assembled per project and structured around three clusters: Launch (new ventures, products, businesses), Shift (repositioning perceptions), and Grow (expanding ranges and markets).
Product overview
Carter Wong Design operates as a brand and design consultancy offering a comprehensive suite of creative services. Their offering is structured around three core service clusters: Launch (new ventures, products, and business launches), Shift (repositioning existing brands), and Grow (expansion and brand extensions). The portfolio includes Brand Identity/Creation, Visual Identity, Packaging Design, Website Design & Digital, Design for Print, Campaigns & Marketing Communications, Brand Refresh, Illustration & Bespoke Typeface, Animation & Moving Image, Photography & Art Direction, Brand Guidelines, Exhibition Stand & Environmental Design, and Market Intelligence & Research. Services are delivered through agile, project-based teams assembled around each client's specific needs rather than a software platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Creation Comprehensive brand identity development including visual identity systems, verbal identity, brand positioning, and naming services for new ventures, product launches, and business repositioning engagements delivered to B2B clients.
Quantifiable outcome
- Cornetto became top three global ice cream brand in 2016-17 with $1.5B+ global sales following rebrand
- +3 more outcomes
Companies that use Carter Wong Design
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Carter Wong Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carter Wong Design partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Carter Wong Design competitors and assessment
Company assessmentDirect peers
- Wolff Olins: Global brand consultancy (now part of Omnicom) delivering brand strategy, identity, and verbal identity for major corporates — directly comparable scope and client tier to Carter Wong's offering.
- Pentagram: Multi-partner brand and design consultancy with London presence; competes head-to-head with Carter Wong for premium identity, packaging, and brand-system engagements with enterprise FMCG and B2B clients.
- Elmwood: Brand design consultancy with London studio offering brand strategy, identity, and packaging design for major consumer brands — overlaps directly with Carter Wong's core service lines.
- Mother Design: Creative brand and design sister-agency of Mother; competes for premium identity, campaign, and brand experience engagements with similar-sized enterprise clients.
- Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy, identity, and naming for corporates and FMCG — competes with Carter Wong on premium, outcome-driven brand engagements.
- Pearlfisher: London-based branding and packaging design agency with deep FMCG expertise; comparable to Carter Wong's packaging-led client work for global consumer brands.
- Bulletproof Design: Independent London branding and packaging agency delivering identity, structural design, and brand experience work for FMCG clients similar to its portfolio.
- Design Bridge: London-based Superunion/Brand Union heritage brand and packaging design agency; directly comparable service mix (identity, packaging, motion) and a similar blue-chip FMCG client base.
- Landor & Fitch: WPP-owned brand consulting and design firm specializing in brand strategy, identity, and packaging across global markets — competes with Carter Wong for the same FMCG and B2B enterprise mandates.
Emerging players
- SomeOne: London-based independent brand and digital design studio with growing FMCG and tech client base; comparable in scale and service mix but with stronger digital product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Carter Wong Design social profiles
Digital presenceCarter Wong Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carter Wong Design leadership team
Management profileNumber of profiles
Profiles6 records
Carter Wong Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carter Wong Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carter Wong Design
What does Carter Wong Design do?
Carter Wong Design is a London-based brand and design consultancy that sells project-based creative services including brand identity creation, visual identity, packaging design, website design, print design, campaigns, animation, photography, brand guidelines, and brand roll-out. Engagements are delivered directly to client businesses by agile, specialist teams assembled per project and structured around three clusters: Launch (new ventures, products, businesses), Shift (repositioning perceptions), and Grow (expanding ranges and markets).
Is Carter Wong Design a public or private company?
Carter Wong Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carter Wong Design founded?
Carter Wong Design was founded in 1984. It employs 1 to 10 people.
Where is Carter Wong Design based?
Carter Wong Design is headquartered in London, United Kingdom, in the Europe region.
How does Carter Wong Design make money?
One revenue line is on record: design Consultancy Services.
Who are Carter Wong Design's main competitors?
Direct peers on record are Wolff Olins, Pentagram, Elmwood, Mother Design, Saffron Brand Consultants, Pearlfisher, Bulletproof Design, Design Bridge and Landor & Fitch. SomeOne is listed as an emerging player.
Does Carter Wong Design have an API?
No public API is recorded for Carter Wong Design.
What industry is Carter Wong Design in?
Carter Wong Design's product category is Brand Design & Packaging Consultancy. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7310.