Kali Group
Kali Group is Israel's largest independent financial and pension arrangement group, offering investment, pension, insurance, and retirement advisory through licensed advisors to tens of thousands of private clients and ~1,350 corporate clients covering ~70,000 employees under dual regulatory licensing.
- Company typePrivate
- Founded1970
- HeadquartersHolon, Israel
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Kali Group does
Kali Group is Israel's largest independent financial and pension arrangement group, founded in 1970 by Menachem Kali and headquartered in Holon. Operating under dual licensing from the Israel Securities Authority and the Capital Market Authority/Ministry of Finance, it provides investment, pension, insurance, and retirement advisory services through a national network of licensed advisors. The firm manages approximately 31 billion ILS in assets on behalf of tens of thousands of private clients and roughly 1,350 corporate clients covering about 70,000 employees, operating through specialist verticals including hi-tech/startup financial planning, premium clients, and a dedicated corporate/institutional desk. The product portfolio spans investment portfolio management, pension savings funds, financial policies, global and alternative investments, education funds, health/life insurance, rights crystallization, employer pension clearing, and the proprietary Kali Index benchmark for portfolio comparison. Distribution is sales-led via licensed advisors supplemented by a personal area web portal and a 2023-launched mobile app on iOS and Android, with content marketing across LinkedIn, YouTube, Instagram, Facebook, and TikTok. Revenue is generated through product commissions from insurance companies and investment houses plus pension management fees, with no disclosed pricing model and a founder/family-controlled private ownership structure with no external institutional investors.
Kali Group firmographics
Firmographics- Name
- Kali Group
- Legal name
- Kali Group Insurance and Investment Marketing Agency Ltd. (קבוצת קלי סוכנות לביטוח ושיווק השקעות בע"מ)
- Website
- https://kali.co.il
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kali Group is Israel's largest independent financial and pension arrangement group, offering investment, pension, insurance, and retirement advisory through licensed advisors to tens of thousands of private clients and ~1,350 corporate clients covering ~70,000 employees under dual regulatory licensing.
- Ownership category
- akta.pro rank
Kali Group industry classification
Industry- Product category
- Financial Advisory and Pension Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industries
- Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Kali Group is headquartered
LocationHeadquarters
- HQ city
- Holon
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Kali Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Financial Advisory Commissions: Kali Group generates revenue through commissions from insurance companies and investment houses. As an independent financial advisory group with dual licensing (investment marketing and pension marketing), they earn commissions for placing customers with various financial products and services.
- Pension Management Fees: Fees for managing pension arrangements for employers and corporations, including pension clearance services and ongoing pension management.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Kali Group product offering
Product offeringCore offering
Kali Group is an independent Israeli financial advisory firm offering financial planning, investment portfolio management, pension savings, retirement planning, and insurance products (health, life, risk) for private individuals and corporate clients. The company manages approximately 31 billion shekels in client assets across tens of thousands of private clients and roughly 1,350 companies, providing both personal and employer pension arrangement services under dual licensing from the Israel Securities Authority and the Capital Market Authority.
Product overview
Kali Group is Israel's largest independent financial and pension arrangement group, offering a comprehensive suite of financial services. The company's portfolio includes core offerings across five main categories: (1) Financial Planning (תכנון פיננסי) encompassing investment portfolio management, pension savings funds, financial policies, global investments, alternative investments, and the proprietary Kali Index for performance comparison; (2) Pension Savings (חיסכון פנסיוני) covering pension funds, education funds, and manager insurance; (3) Retirement Planning (תכנון פרישה) including rights crystallization, early retirement planning, and the Kali Retirement Planning Academy; (4) Insurance and Coverage (ביטוחים וכיסויים) with health insurance, life and risk insurance, and insurance umbrella products; and (5) Pension Arrangement Management (ניהול הסדר פנסיוני) providing employer pension clearing services, the Kali Academy, and employer portal. The company operates as a unified platform combining investment, pension, and insurance advisory services with dual licensing from both the Israel Securities Authority and the Capital Market Authority. The group manages approximately 31 billion shekels in assets for tens of thousands of private clients and hundreds of organizations, serving both retail and corporate customers through specialized business units including corporate accounts, tech sector services, and startups.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Services (תכנון פיננסי) Strategic financial planning customized to client investment goals and savings objectives, delivered to Israeli private individuals and organizations; includes investment portfolio management, pension savings funds, financial policies combining investment and savings features, global investments, alternative investments, qualified investor services, and the proprietary Kali Index for benchmarking portfolio performance against similar risk-level portfolios.
- Pension Savings Products (חיסכון פנסיוני) Pension savings products for Israeli individuals including pension funds (Keren Pensia) providing retirement income benefits, education funds (Keren Hishtalmut) for professional development savings, and manager insurance (Bituh Menahalim) providing coverage for executives and key personnel.
- Retirement Planning Services (תכנון פרישה) Comprehensive retirement planning services for Israeli clients including rights crystallization for optimizing pension entitlements, early retirement planning, planning for self-employed individuals and freelancers, and the Kali Retirement Planning Academy providing structured education and training.
- Insurance Coverage (ביטוחים וכיסויים) Insurance brokerage services for Israeli individuals, families, and organizations covering health insurance, life and risk insurance, and a comprehensive insurance umbrella covering multiple risk areas.
- Corporate Pension Arrangement Management (ניהול הסדר פנסיוני) Corporate pension arrangement management services for Israeli employers, including pension clearing services for managing employee pension accounts, employer-side pension arrangement management, the Kali Academy for professional training, and the Kali Employer Website portal for administering corporate pension and employee benefits.
- Kali Personal Area Mobile Application Mobile application for Kali Group clients available on iOS and Android that provides convenient access to financial data, status updates, reports, and self-service capabilities for managing personal financial information on the go.
Quantifiable outcome
- 31 billion shekels in assets under management
- +3 more outcomes
Companies that use Kali Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Kali Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kali Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- גיל הרשקוביץ (Gil Hershkovitz)coreGil Hershkovitz is a joint Managing Director at Kali Group with over a decade of experience. His partnership focuses on comprehensive family wealth management and intergenerational asset transfer services. He holds dual licensing (investment marketing and pension marketing) and is a CFP graduate and retirement planner. The partnership specializes in accompanying family units and providing intergenerational services within family wealth management.
- גיל ורדי (Gil Varedi Insurance Agency)coreGil Varedi Insurance Agency specializes in health insurance, being one of the founders of this field in Israel with over 30 years of focus exclusively on this area. The strategic partnership transfers Kali Group's collective health insurance business to Varedi management. Together, the two entities developed a unified value proposition for employers, particularly in the hi-tech sector, offering comprehensive holistic services for organizational employees in both pension and health insurance domains.
- איריס אזולאי (Iris Azoulay)coreIris Azoulay brings 28 years of capital market experience with approximately 16 years specializing in corporate and institutional client management. She has served as a stock exchange trader, economic journalist, and investment manager. Iris holds dual licensing for investment marketing and pension marketing. The joint venture provides comprehensive management and accompaniment of corporations and institutional bodies, in addition to serving premium and senior clients in finance and pension matters.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kali Group competitors and assessment
Company assessmentDirect peers
- Meitav Dash Investment House: Major Israeli investment house providing portfolio management, pension advisory, and insurance distribution to retail and institutional clients — overlapping with Kali's investment marketing and pension marketing offerings.
- IBI Investment House: Long-standing Israeli investment house with pension, provident, and study fund products plus portfolio management, closely comparable to Kali's retail and corporate pension business.
- Psagot Investment House: Israeli investment house specializing in pension funds, provident funds, and insurance distribution — a direct comparable to Kali on the pension and provident fund side with overlapping dual licensing profile.
- Excellence Investment House: Israel-headquartered investment house offering mutual funds, pension funds, and portfolio management for individuals and corporations, competing head-to-head with Kali in the dual investment/pension space.
- Altshuler Shaham: One of Israel's largest independent investment and pension advisory houses, offering wealth management, pension funds, and provident funds to retail and institutional clients — directly competing with Kali across independent investment advisory and pension arrangement management.
Broad incumbents
- Clal Insurance Enterprises: Israeli insurance and long-term savings conglomerate offering pension, provident, and life insurance products through tied advisors — a broad incumbent in the same pension and insurance categories that anchor Kali's product mix.
- Phoenix Insurance Company: Large Israeli insurance and long-term savings group (pension, provident, study funds) with its own distribution — a broad incumbent that competes with Kali through tied agents and digital channels.
- Bank Hapoalim (Private Banking / Advisory): Israel's largest bank, offering wealth advisory, pension, and investment services through its private banking and retail arms — a broader financial-services incumbent competing for the same corporate and HNW segments as Kali.
- Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services conglomerates, with captive pension, provident, and asset management businesses — a broader incumbent that competes with Kali via tied agents but also partners with independents.
- Migdal Insurance Company: Major Israeli insurance and financial group operating pension, provident, and asset management divisions, including a captive advisor network — broadly comparable to Kali's full suite but as part of a much larger insurance conglomerate.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kali Group social profiles
Digital presenceKali Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kali Group leadership team
Management profileNumber of profiles
Profiles7 records
Kali Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kali Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kali Group
What does Kali Group do?
Kali Group is an independent Israeli financial advisory firm offering financial planning, investment portfolio management, pension savings, retirement planning, and insurance products (health, life, risk) for private individuals and corporate clients. The company manages approximately 31 billion shekels in client assets across tens of thousands of private clients and roughly 1,350 companies, providing both personal and employer pension arrangement services under dual licensing from the Israel Securities Authority and the Capital Market Authority.
Is Kali Group a public or private company?
Kali Group is a private company. It is classified as family owned and is currently operating.
When was Kali Group founded?
Kali Group was founded in 1970. It employs 51 to 100 people.
Where is Kali Group based?
Kali Group is headquartered in Holon, Israel, in the Middle East region.
How does Kali Group make money?
Two revenue lines are on record. Financial Advisory Commissions are the primary driver. The others are pension Management Fees.
Who are Kali Group's main competitors?
Direct peers on record are Meitav Dash Investment House, IBI Investment House, Psagot Investment House, Excellence Investment House and Altshuler Shaham. Broad incumbents are Clal Insurance Enterprises, Phoenix Insurance Company, Bank Hapoalim (Private Banking / Advisory), Harel Insurance Investments & Financial Services and Migdal Insurance Company.
Does Kali Group have an API?
No public API is recorded for Kali Group.
What industry is Kali Group in?
Kali Group's product category is Financial Advisory and Pension Management Services. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAEAAAI, Family Office Advisory (Single/Multi-Family). Its NAICS code is 523940 and its SIC code is 6282.