Risky Business
Risky Business Media is an independent Australian cybersecurity and intelligence media company, founded in 2007, that publishes four podcast feeds, two newsletters, and YouTube content for security practitioners, CISOs, and policy professionals, monetized through podcast sponsorships and vendor partnerships.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Risky Business does
Risky Business Media Pty Ltd is an independent Australian cybersecurity and intelligence media company founded in February 2007 by Patrick Gray and headquartered in Byron Bay, New South Wales (ABN 73 618 465 517). It publishes a portfolio of award-winning podcasts, newsletters, and YouTube video content targeted at cybersecurity practitioners, CISOs, security researchers, and intelligence and policy professionals. The core product set comprises four podcast feeds: the flagship weekly Risky Business podcast (averaging 1.5 episodes per week), the higher-cadence Risky Bulletin news feed (averaging 6 episodes per week), the enterprise-focused Risky Business Features deep-dive feed, and the 2026-launched Risky Business Stories documentary feed. Supporting editorial products include two newsletters (Risky Business News, three times per week; Seriously Risky Business, weekly) and a YouTube channel.
The underlying technology is a digital media publishing stack built around audio and video podcast production, RSS distribution, and newsletter publishing, with no proprietary platform IP disclosed; content is distributed globally through Apple Podcasts, Spotify, YouTube, direct RSS feeds, and LinkedIn. Editorial production is supported by a small named team of approximately seven contributors, including a CEO/Publisher (Patrick Gray), co-host (Adam Boileau), Technology Editor (James Wilson), News Editor (Catalin Cimpanu), Policy & Intelligence analyst (Tom Uren), newsreader (Claire Aird), and Producer/Editor (Amberleigh Jack, who also co-hosts the documentary series). The company's 18-year content archive and access to figures such as former NSA operator Rob Joyce and The Grugq constitute its principal editorial assets.
The business model is sponsorship- and advertising-driven, with no subscription paywall, no enterprise contracts, and no publicly disclosed pricing. Revenue is generated primarily through sponsored podcast episodes featuring cybersecurity technology vendors (Corelight, Trail of Bits, runZero, Dropzone AI, Push Security, SpecterOps, and others) and through a strategic production partnership with SentinelOne for the documentary series 'How the World Got Owned.' The company is privately held, founder-owned, and has no disclosed external institutional investment, acquisitions, or M&A activity.
Risky Business firmographics
Firmographics- Name
- Risky Business
- Legal name
- Risky Business Media Pty Ltd
- Website
- https://risky.biz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Risky Business Media is an independent Australian cybersecurity and intelligence media company, founded in 2007, that publishes four podcast feeds, two newsletters, and YouTube content for security practitioners, CISOs, and policy professionals, monetized through podcast sponsorships and vendor partnerships.
- Ownership category
- akta.pro rank
Risky Business industry classification
Industry- Product category
- Cybersecurity Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Risky Business is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Risky Business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Sponsorships and Advertising: Risky Business Media generates revenue through sponsored podcast episodes and advertising. Episodes frequently feature sponsored interviews where security technology companies pay for placement, as evidenced by numerous 'Sponsored:' labeled episodes featuring vendors such as Corelight, Trail of Bits, runZero, Dropzone AI, Push Security, SpecterOps, Authentik, Knocknoc, Airlock Digital, Sublime Security, Thinkst Canary, and others.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Risky Business product offering
Product offeringCore offering
Risky Business Media produces and distributes award-winning cybersecurity podcasts, newsletters, and video content for security and intelligence professionals. Operating since February 2007, the company publishes four podcast feeds (Risky Business, Risky Bulletin, Risky Business Features, Risky Business Stories) and two recurring newsletters covering cybersecurity news, vulnerability disclosures, cyber policy, and offensive/defensive security techniques. Content is monetized through sponsored podcast episodes and advertising from cybersecurity technology vendors.
Product overview
Risky Business Media operates as a multi-platform cybersecurity media company producing award-winning podcasts, newsletters, and videos for security and intelligence professionals. The portfolio includes four core podcast feeds: the flagship Risky Business (weekly news and analysis), Risky Bulletin (news bulletins and policy content), Risky Business Features (deep-dive technology analysis), and Risky Business Stories (documentary series). Supporting content includes the Seriously Risky Business policy podcast and Between Two Nerds discussion series. The company also publishes two newsletters: Risky Business News (Cybersecurity news three times weekly) and Seriously Risky Business (policy weekly). The company has been publishing since 2007 and distributes content through major platforms including Apple Podcasts, Spotify, and YouTube.
Differentiator
Problem solved
Functional benefit
Brands
- Risky Business: Main weekly podcast feed featuring news and commentary on cybersecurity, including Soap Box and Snake Oilers series.
- Risky Bulletin
- Risky Business Features
- Risky Business Stories
Products and services
- Risky Business Podcast The main weekly Risky Business podcast feed featuring news commentary, vendor interviews, and analysis on cybersecurity for security professionals. Hosted by Patrick Gray and Adam Boileau, the feed also includes the sponsored Soap Box and Snake Oilers series in which vendors pitch products or discuss technology.
- Risky Bulletin Podcast A news-focused podcast feed producing short cybersecurity news bulletins multiple times per week, plus the Between Two Nerds discussion series and the Seriously Risky Business podcast focused on public cybersecurity policy and intelligence.
- Risky Business Features Podcast Deep-dive podcast series hosted by Technology Editor James Wilson covering cybersecurity topics through an enterprise lens, including solo content, CISO and researcher interviews, and vendor and startup deep dives.
- Risky Business Stories Podcast Long-form storytelling and documentary podcast feed featuring the How the World Got Owned documentary series exploring the history of hacking, co-hosted by Amberleigh Jack and Patrick Gray.
- Risky Business News Newsletter Cybersecurity news newsletter written by Catalin Cimpanu and published three times per week, summarizing security news for practitioners.
- Seriously Risky Business Newsletter Weekly newsletter written by Tom Uren covering public cybersecurity policy and intelligence matters, paired with the Seriously Risky Business podcast on the Risky Bulletin feed.
Companies that use Risky Business
Customer profileSegments2 records
Ideal customer profiles3 records
Risky Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Risky Business partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SentinelOnenotableRisky Business Stories documentary podcast series 'How the World Got Owned' is produced in partnership with SentinelOne, a cybersecurity company.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Risky Business competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Risky Business social profiles
Digital presenceRisky Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Risky Business leadership team
Management profileNumber of profiles
Profiles7 records
Risky Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Risky Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Risky Business
What does Risky Business do?
Risky Business Media produces and distributes award-winning cybersecurity podcasts, newsletters, and video content for security and intelligence professionals. Operating since February 2007, the company publishes four podcast feeds (Risky Business, Risky Bulletin, Risky Business Features, Risky Business Stories) and two recurring newsletters covering cybersecurity news, vulnerability disclosures, cyber policy, and offensive/defensive security techniques. Content is monetized through sponsored podcast episodes and advertising from cybersecurity technology vendors.
Is Risky Business a public or private company?
Risky Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Risky Business founded?
Risky Business was founded in 2007.
Where is Risky Business based?
Risky Business is headquartered in Sydney, Australia, in the Oceania region.
How does Risky Business make money?
One revenue line is on record: sponsorships and Advertising.
Does Risky Business have an API?
No public API is recorded for Risky Business.
What industry is Risky Business in?
Risky Business's product category is Cybersecurity Media. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 516210 and its SIC code is 2721.