LAC Healthcare Co.

What LAC Healthcare Co. does

LAC Healthcare Co. (ラックヘルスケア株式会社) is a Tokyo-based importer and exclusive Japanese distributor of welfare and medical equipment sourced from Nordic and European manufacturers, founded in 1998 around the Swedish OPAL rollator. The company serves three primary customer segments: hospitals and elderly care facilities (including rehabilitation hospitals and special nursing homes), long-term care insurance users renting welfare equipment under Japan's public 介護保険 system, and to a lesser extent developmental-disability and dementia-care providers. Its portfolio spans transfer-assist devices under the mofer sub-brand (Flex Board, Viking Board, Master Belt), seating and positioning systems (Netti wheelchairs, Tarta The Back support, Rhombo positioning cushions, SoftNurse mattresses), walking aids (Walky+ART design rollators), health training tools (Humantool balance seat, OLKIControl), oral rehabilitation (em Oral Reha), sensory integration products (Protac line), and the AI-responsive inmu relaxation cushion line imported from Denmark.

The business operates as a distribution-and-solution model: hardware is sourced through long-standing exclusive partnerships with Norwegian (AAD/Netti), Danish (inmu, Protac), German (Lück/Rhombo, Saljol), Dutch (Tarta), Swedish (OPAL/Walky), and Finnish (Humantool) manufacturers, and monetized primarily through one-time sales plus flows into Japan's long-term care insurance rental catalog, which subsidizes 70-90% of user cost. Go-to-market combines a direct enterprise sales force across Tokyo, Osaka, and Kumamoto, an owned e-commerce store for direct-to-consumer purchases, a network of welfare rental providers and dealers, and content-driven demand generation via YouTube, webinars, and the mofer LINE official account community. Pricing ranges from approximately ¥4,378 (em Oral Reha) to ¥184,800 (inmu cushions), positioning the company in the premium tier versus domestic alternatives.

LAC Healthcare is a privately held, small-cap niche importer (11-50 employees) with no disclosed funding rounds or external investment. Its core moat is its portfolio of exclusive Nordic/European brand agreements accumulated over 20+ years, augmented by inclusion in Japan's long-term care insurance rental catalog, an educational content moat (mofer LINE, webinars, YouTube), and case-study evidence of operational stickiness at customer facilities. Recent signals are mixed: ongoing product additions (Walky+ART Leopard in 2024, community renewal for 2026) coexist with a cluster of vendor-driven product discontinuations across 2024-2025 (Saljol, Netti α, Netti em) that compress the active SKU set and expose supplier concentration risk.

Name

LAC Healthcare Co.

Legal name

ラックヘルスケア株式会社

Website

https://lac-hc.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

LAC Healthcare Co. imports and distributes premium Nordic and European welfare and medical equipment in Japan, serving hospitals, elderly care facilities, and care recipients through Japan's public long-term care insurance rental system.

Ownership category

akta.pro rank

Product category

Medical Welfare Equipment

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Home Health Equipment Rental (532283)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical welfare equipment
• Transfer assistance devices
• Positioning support products
• Mobility aids
• Rehabilitation equipment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical/Welfare Equipment Sales: Direct sales of imported Nordic and European welfare equipment including transfer boards, wheelchairs, positioning cushions, oral rehabilitation devices, rollators, and accessibility products to hospitals, care facilities, and end users through e-commerce.
2. Welfare Equipment Rental Distribution: Products distributed through Japan's public long-term care insurance (介護保険) rental system via partnered rental equipment providers (貸与事業所), where consumers rent equipment monthly with insurance subsidies covering 90-70% of costs.
3. Professional Services/Training: LAC provides training webinars, educational video content, and free trial programs as demand generation for product sales, with some products offered through demonstration and consultation-based sales approach.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

LAC Healthcare Co. imports and distributes high-quality welfare and medical equipment from Nordic and European manufacturers (Norway, Sweden, Denmark, Germany, Netherlands) into the Japanese market. The portfolio focuses on transfer assistance devices (flex boards, sliding boards, transfer belts), positioning pillows and cushions, wheelchairs, rollators, oral rehabilitation devices, sensory integration tools, and AI-powered relaxation cushions. Products are sold to medical/care facilities, distributed through Japan's public long-term care insurance rental system, and offered direct-to-consumer via an online store.

Product overview

LAC Healthcare Co. is a healthcare and welfare equipment company importing and distributing high-quality Nordic and European assistive products. The product portfolio centers on the mofer series (flexible/foldable transfer boards including FlexBoard for lying-position transfers, Viking Board for seated-position transfers, Master Belt for transfer assistance, and Super Glide eco for sliding) to enable no-lifting transfer care. Walking support includes design-focused Walky+ART rollators (Flower and Leopard patterns) and the discontinued OPAL and SALJOL carbon rollator lines. Wheelchair offerings feature Norwegian-made Netti comfort wheelchairs (including Netti em with full modular adjustability, tilt/recline) and discontinued Levo and Netti α models. Seating/positioning includes Tarta The Back wheelchair back support system, Rhombo positioning pillows & cushions (RM series, Snake cushions, RF series) from Germany, and SoftNurse overlay mattresses. Health training products include Finnish Humantool balance seats for pelvic floor training, OLKIControl trunk stability trainers, and em Oral Reha oral rehabilitation devices. Dementia care features Danish AI-powered inmu relaxation cushions (RELAX, JOY, DANCE, RHYTHM variants) with movement-responsive music. Developmental disability support includes Danish Protac sensory integration tools (Ball Cushion, MyFit vest, GroundMe footrest, KneedMe blanket, Ball Blanket, SenSit sofa, SensCircle multi-cushion) using EVA plastic balls for tactile/proprioceptive/vestibular stimulation. The company also offers Rhombo bed positioning products and operates a wheelchair hospital rental system.

Differentiator

Problem solved

Functional benefit

Brands

• mofer: Brand for transfer assist products including flex board, viking board, and master belt. The name mofer derives from 'move + transfer' and supports bed-to-wheelchair transfers and movement.

Products and services

• mofer FlexBoard (フレックスボード) Transfer board with accordion-like flexible shape enabling lying-position transfers from bed to stretchers, reclining wheelchairs, and bathing stretchers without lifting or carrying the user. For hospitals, nursing homes, and care facilities.
• mofer Viking Board (バイキングボード) Lightweight seated transfer board (M size 0.77kg, L size 0.98kg) designed in Denmark for Japanese users, enabling bridge transfers between bed and wheelchair without lifting. For care facilities and individual users.
• mofer Master Belt (マスターベルト) Transfer belt with vertically and horizontally positioned grips that assists caregivers with standing, sitting, walking, and seated transfer support while reducing physical strain. For care facilities and individual caregivers.
• Walky+ART Leopard Rollator (ウォーキーアート レオパード) Design-focused 4-wheel rollator (walker) featuring an exclusive leopard pattern design that motivates users to go out with its aesthetic appeal while providing safe walking support. For elderly and mobility-impaired individuals.
• Walky+ART Flower Rollator (ウォーキーアート フラワー) Design-focused 4-wheel rollator with floral patterns combining safety and functionality with aesthetic appeal. Features seat, adjustable handle height (78-92cm), and 5kg capacity basket. For elderly individuals.
• Netti em Wheelchair (ネッティem) Norwegian-made comfort-focused wheelchair featuring full modular adjustability, tilt and recline functionality, and specialized seating for long-term wheelchair users with conditions affecting head control, seated balance, or requiring full assistance.
• Tarta The Back (タルタ・ザ・バック) Wheelchair Back Support Dutch-designed wheelchair back support system featuring flexible, springy segmented vertebrae-like components that support flexion, extension, lateral bending, and rotation to match the user's spine movement. For wheelchair users.
• Rhombo Positioning Pillows & Cushions (ロンボ) German-made positioning pillows and cushions using proprietary RHOMBO FILL and RHOMBO MED materials (polyurethane snippets and polypropylene beads) to support body pressure distribution and posture stability for bed positioning, preventing pressure ulcers and joint contractures. For hospitals and care facilities.
• SoftNurse Overlay Mattress (ソフトナース) High-density, high-elasticity, low-reaction foam overlay mattress used in Japanese hospitals since the 1990s for pressure redistribution and patient comfort.
• em Oral Reha (emオーラルリハ) Oral Rehabilitation Device Electric oral rehabilitation device developed by dental care expert Dr. Kyoko Kuroiwa that uses sonic vibrations (approximately 22,000 strokes per minute) to stimulate salivary secretion by relaxing oral muscles, tongue, and suprahyoid muscles. For care facilities and individual users.
• inmu AI Relaxation Cushion Series (インミュ) Danish-made AI-powered relaxation cushion featuring touch-responsive music and vibration. The embedded AI detects user movement and generates continuously changing music and soothing vibrations in real-time, designed for dementia care and sensory stimulation. For care facilities and individual users.
• Protac Sensory Integration Tools (プロタック) Danish-made sensory integration products using EVA resin plastic balls to provide tactile, proprioceptive, and vestibular stimulation for individuals with developmental disabilities, ADHD, autism, dementia, or mental health conditions. For special needs schools, developmental support centers, and families.
• Humantool Balance Seat (ヒューマンツール) Finnish-made balance seat that stimulates pelvic floor muscles and inner muscles through dynamic sitting. The ball-shaped underside allows tilting in all directions, triggering balance muscles for posture correction and training. For individual users and rehabilitation programs.
• OLKIControl Trunk Stability Trainer (オルキコントロール) Trunk stability training tool with excellent operability that enables intuitive exercises to effectively strengthen core muscles. For rehabilitation centers and individual training.

Quantifiable outcome

• Back pain-related staff absences and resignations nearly eliminated after Flex Board introduction
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 株式会社ケープ (Cape Co., Ltd.)coreChannel Partner/ Reseller/ DistributorCape Co., Ltd. is the official distributor/publisher (発売元) for RHOMBO positioning pillows and cushions in Japan. LAC Healthcare serves as the importer (輸入元). Cape handles marketing and sales promotion while LAC manages import and distribution logistics.
• AAD A/S (Netti)coreTechnology or IntegrationNorwegian manufacturer of Netti wheelchair series. LAC Healthcare serves as exclusive Japanese importer, distributing comfort-focused modular wheelchairs designed for long-term sitting users requiring tilt and reclining functions.
• Swedish Rollator Manufacturers (OPAL/Walky)coreTechnology or IntegrationSwedish manufacturers of OPAL and Walky rollator/walking assist products. LAC Healthcare's founding relationship based on importing Scandinavian-designed rollators featuring superior design and functionality.
• Lück GmbH (Germany)coreTechnology or IntegrationGerman manufacturer of RHOMBO positioning pillows and cushions. LAC Healthcare imports and distributes RHOMBO MED and RHOMBO FILL products developed by Lück with medical-grade positioning materials.
• inmu ApS (Denmark)coreTechnology or IntegrationDanish manufacturer of inmu AI-powered relaxation cushions. inmu (interactive music) technology adapts music and vibration based on user movement. LAC Healthcare is Japanese importer/distributor.
• Protac A/S (Denmark)coreTechnology or IntegrationDanish manufacturer founded by OT Pia Christiansen in 1994 producing sensory integration products using EVA plastic balls for proprioceptive and tactile stimulation. LAC Healthcare distributes Protac products in Japan.
• TARTA Design BV (Netherlands)coreTechnology or IntegrationDutch design company creating TARTA THE BACK wheelchair back support system. LAC Healthcare serves as Japanese national importer and distributor for this innovative vertebrae-mimicking support product.
• 初台リハビリテーション病院 (Hatsudai Rehabilitation Hospital)coreStrategic or Co-development PartnerDeveloped modular wheelchair in-hospital rental system jointly with LAC Healthcare in 2010. The hospital continues using the rental system, demonstrating early patient acceptance, faster rehabilitation, and quicker community return outcomes.
• 特定非営利活動法人EPOぶりんぐあっぷちば (EPO Bring-up Chiba)minorStrategic or Co-development PartnerChild development support center (児童発達支援センター) using Protac sensory integration products. Example facility demonstrating Protac effectiveness in Japanese special needs education context.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Etac: Swedish manufacturer and distributor of mobility, transfer, and assistive devices for elderly and disabled users. Comparable to LAC's transfer, positioning, and walking-aid categories, with overlapping Nordic design heritage and overlapping distribution in care and rehabilitation channels.
• Arjo: Swedish medical device company specializing in patient transfer, lifting, and pressure injury prevention equipment (e.g., Maxi Move, Maxi Sky, Sara Plus). Highly comparable to LAC's transfer-assistance portfolio (Flex Board, Viking Board, Master Belt) and serves hospitals and long-term care globally, including the Japanese market.
• Handicare (Savaria): Originally Norwegian/Swedish manufacturer of stair lifts, patient transfer aids, and accessibility products, now part of Savaria Corporation. Directly comparable to LAC's mofer transfer-assistance and walking-aid categories, with similar Scandinavian design roots and care-channel distribution.
• France Bed: Japanese manufacturer and distributor of medical beds, welfare equipment, and senior lifestyle products. Comparable to LAC across hospital and elderly care channels in Japan, with broader in-house manufacturing but overlapping customer segments.
• Paramount Bed: Japan-based leading manufacturer of hospital beds, medical furniture, and welfare equipment. Comparable to LAC as a Japanese welfare and medical equipment supplier with overlapping hospital, nursing home, and home-care distribution channels.
• Direct Healthcare Group: UK-based supplier of patient transfer, pressure care, and specialist seating products to hospitals and care homes in Europe and Asia. Directly comparable to LAC's transfer-assistance and positioning product categories and GTM motion.

Broad incumbents

• Hillrom (Baxter): Major medical technology incumbent (now part of Baxter International) supplying hospital beds, patient lifts, and care-assist equipment to hospitals and long-term care facilities worldwide. Overlaps with LAC's positioning (SoftNurse mattresses) and transfer categories at significantly larger scale and broader product breadth.
• Protac A/S: Danish manufacturer of sensory integration products (ball vests, weighted blankets, sensory cushions) that LAC distributes in Japan. Comparable as the originator of products in LAC's developmental disability and dementia care portfolio.

Regional players

• Suncorona Oda: Japanese welfare equipment manufacturer with a portfolio of transfer aids, walking supports, and care equipment under its own brand. Comparable to LAC as a Japan-focused welfare equipment specialist competing for similar hospital and care-facility customers.

Emerging players

• Molift (now part of Etac): Norwegian hoisting and transfer brand (now part of Etac) with a focus on ceiling lift systems and bariatric transfer solutions. Comparable to LAC's transfer-assistance focus but specialized in mechanical lifting rather than boards and belts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC25lEWaltEV6nsylJOsQ36Q
• Xx.com/lac_channel
• LinkedInlinkedin.com/company/lac-healthcare-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAC Healthcare Co.