What Arual does

Arual (legal entity Productos de Cosmética Profesional S.L.) is a privately-held Spanish professional cosmetics manufacturer founded in 1949, headquartered and operating from a manufacturing facility in Sant Esteve Sesrovires, Barcelona. The company produces and distributes two principal product divisions under the Arual brand: (1) professional hair care, spanning dyes and developers, bleaching agents, bond protection (ARUAL' PLEX, DecoPlex+), styling and fixation products (hairsprays, gels, mousses), permanent wave solutions, and treatment sub-brands such as Crystal Diamond, Frizz Solution, Free Line (sulfate-free), Argan Frequency Care, Detox Anti-Age, and Silver No Yellow; and (2) aesthetic skincare, including anti-aging facial serums and creams (2% hyaluronic acid + 1% vitamin B5 for dry/mature skin; 10% niacinamide + 2% hyaluronic acid for oily/combination skin) and body/hand creams built on natural actives (rose hip oil, shea butter, aloe vera, lanolin). The formulation platform emphasizes sulfate-free, cruelty-free, and eco-friendly positioning, with technical differentiators including a propellant-free mechanical spray system (Laca Zero) and keratin/glycerin-based perm chemistry.

Arual distributes exclusively through its owned direct-to-consumer e-commerce platform, arual.com, which is published in Spanish, English, French, and Arabic. Shipping is operationally limited to the peninsulas of Spain and Portugal with 24-48 hour delivery, and no marketplace, third-party retail, or wholesale distribution is disclosed. Revenue is generated entirely through transactional unit sales at price points ranging from approximately €5 (small developer bottles) to €60+ (product bundles and 30ml anti-age serums), with a free-shipping threshold of €30 and a professional registration tier for stylists. The company is independent, with no parent entity, no institutional investors, and no disclosed funding rounds. Customer reach is split between professional hairdressers and stylists (using products in salon services) and individual end consumers (purchasing for personal hair and skincare use), and the company markets through its multilingual website, a brand blog ("Arualism"), and organic social channels on Instagram, Facebook, LinkedIn, and YouTube.

Name

Arual

Legal name

Productos de Cosmética Profesional S.L

Website

https://arual.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Arual is a Barcelona-based professional cosmetics company founded in 1949 that manufactures and sells professional hair care products (dyes, bleaching, bond repair, styling, treatments) and consumer skincare (anti-age serums, creams) exclusively through its DTC e-commerce platform, serving both salon professionals and individual consumers in Spain and Portugal.

Ownership category

akta.pro rank

Product category

Professional Cosmetics (Hair Care and Skincare Manufacturing)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB)

Keywords

• Professional hair care
• Cosmetic manufacturing
• Hair color products
• Anti-aging skincare
• Salon beauty supplies

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through arual.com. Products include professional hair care (shampoos, conditioners, treatments, dyes, bleaches, styling products) and aesthetic/beauty products (facial serums, creams, body creams, hand creams). Sales are one-time transactions with prices ranging from approximately €5 to €60+ per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arual manufactures and sells professional hair care products (shampoos, conditioners, treatments, dyes, developers, bleaching, bond protection, perms, straightening, fixation, and styling) and aesthetic skincare products (anti-aging facial serums, facial creams, body cream, hand cream) under the Arual brand. The full portfolio is sold direct-to-consumer through the company's own e-commerce platform arual.com, with a professional registration tier for stylists, shipped from its Sant Esteve Sesrovires (Barcelona) facility to Spain and Portugal (Iberian Peninsula).

Product overview

Arual is a professional cosmetics company founded in 1949, specializing in professional hair care (peluquería) and aesthetic skin care (estética) products. The product portfolio is organized into two main divisions: Hair Care Professional products including hair dyes and developers (Tintes & Oxigenadas), bleaching (Decoloración), bond protection (ARUAL' PLEX), styling/fixing products (Fijación), perms (Permanentes), and straighteners (Alisador), along with specialized treatment sub-brands such as Crystal Diamond for repair, Frizz Solution for anti-frizz control, Free Line for post-treatment sulfate-free care, Keratin Treatment for regeneration, Argan Frequency Care for nourishment, Detox Anti-Age for anti-pollution, and Silver No Yellow for blonde/gray hair. The Aesthetic division includes anti-aging facial serums and creams, body cream (Crema Corporal), and the classic Arual cream formulations. The company emphasizes natural, honest cosmetics that are cruelty-free, eco-friendly, and free of toxic ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Arual Collection: Professional permanent hair color line
• Crystal Diamond
• Frizz Solution
• Free Line
• Argan Frequency Care
• Arual' Plex
• DecoPlex+
• Detox Anti-Age
• Keratin Treatment
• Ultrafix

Products and services

• Arual' Plex Professional bond protection treatment designed to protect hair during chemical services, preventing damage from coloring and bleaching processes. Targeted at professional hairdressers and stylists performing in-salon chemical services.
• DecoPlex+ Post-bleaching rebonding treatment that protects and repairs hair after bleaching processes. Used by professional stylists in salons.
• Coloración Permanente Profesional (Arual Collection Permanent Hair Color) Professional permanent hair coloring line for salon use, part of the Arual Collection sub-brand. For hairdressers performing permanent color services on clients.
• Oxigenada en Crema (Cream Developer) Cream hydrogen peroxide developer for use with Arual hair color and bleaching products. Used by professional stylists during chemical services.
• Permanente Suave (Smooth Permanent) Gentle permanent wave solution with keratin and glycerin designed for dyed, bleached, or damaged hair, maintaining elasticity and preventing damage during permanent wave treatments. For professional use.
• Neutralizante (Neutralizer) Professional neutralizer for permanent wave treatments with high penetration power in hair fibers. For stylists performing perm services.
• Laca Zero Zero-gas hairspray with 4% high-performance technical fixing polymers, using a mechanical spray system with no aerosol propellants for directional, precise application with reduced environmental dispersion.
• Laca Extrafuerte (Extra Strong Hairspray) Extra strong hairspray delivering maximum hold. For professional stylists and end consumers requiring long-lasting fixation.
• Ultrafix Gel High-performance styling gel with strong, lasting hold and wet-look glossy finish. For professional and consumer styling use.
• Espuma Fuerte (Strong Mousse) Strong hold styling mousse with 8% fixing compound and anti-frizz properties, providing definition and volume. For professional and consumer use.
• Curly Extreme Cream Styling cream for defining and controlling curly hair. For consumers and stylists managing curly hair.
• Keratin Regenerator Ampoules Professional keratin treatment ampoules for intensive hair regeneration, available in packs of 8 or 36. For professional stylists and consumers repairing damaged hair.
• Crystal Diamond Line Professional hair care sub-brand line including shampoo, conditioner, and mask formulated for deep repair and shine on damaged hair. For professional and consumer use.
• Frizz Solution Line Anti-frizz hair care sub-brand range including shampoo, conditioner, and leave-in spray for frizz control. For consumers and stylists managing frizzy hair.
• Free Line (Post-Treatment) Sulfate-free post-treatment hair care sub-brand for hair that has undergone chemical processes, formulated with collagen, keratin, and silk proteins. For professional and consumer aftercare.
• Keratin Treatment Line Hair care sub-brand line with keratin shampoo and regenerator ampoules for damaged hair repair. For professional and consumer use.
• Argan Frequency Care Line Argan oil-based hair care sub-brand line with shampoo and conditioner for nourishing frequent-use treatments. For professional and consumer use.
• Detox Anti-Age Line Detox hair care sub-brand range with shampoo, mask, serum, and shock treatment delivering anti-pollution and anti-aging benefits. For professional and consumer use.
• Silver (No Yellow) Line Purple-tinted shampoo and mask for neutralizing yellow tones in blonde or gray hair. For professional and consumer use on white/decolored hair.
• Color Care Line Hair care sub-brand line specifically formulated to maintain and protect colored hair. For consumers and stylists caring for color-treated hair.
• Sérum Facial Antiedad – Pieles Secas y Maduras (Anti-Age Facial Serum – Dry/Mature Skin) Anti-aging facial serum with 2% pure hyaluronic acid and 1% vitamin B5 formulated for dry and mature skin, providing deep hydration, plumping effect, and clinically proven increases in epidermal and dermal hyaluronic acid synthesis. For individual consumers.
• Sérum Facial Antiedad – Pieles Grasas y Mixtas (Anti-Age Facial Serum – Oily/Combination Skin) Anti-aging facial serum with 10% niacinamide (vitamin B3) and 2% hyaluronic acid for oily and combination skin, regulating excess sebum, reducing acne, minimizing enlarged pores, and improving skin texture. For individual consumers.
• Crema Facial Antiedad – Pieles Secas y Maduras (Anti-Age Face Cream – Dry/Mature) Anti-aging facial cream with hyaluronic acid complex for dry and mature skin. For individual consumers seeking daily anti-aging moisturization.
• Crema Facial Antiedad – Pieles Grasas y Mixtas (Anti-Age Face Cream – Oily/Combination) Anti-aging facial cream with niacinamide and aloe vera for oily and combination skin. For individual consumers seeking daily anti-aging and sebum-balancing care.
• Crema Corporal (Body Cream) Highly moisturizing body cream with natural active ingredients including rose hip oil, shea butter, and aloe vera, designed for daily use. For individual consumers.
• Crema Arual Clásica (Classic Cream) Classic multi-purpose cream in the original Arual product formula, available in 30ml and 500ml sizes. For individual consumers.
• Crema Arual Té Verde (Green Tea Cream) Facial cream with green tea extract for skincare benefits. For individual consumers.
• Crystal Diamond Sérum Crystal Diamond hair serum for shine and repair, part of the Crystal Diamond sub-brand. For professional and consumer use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Maria Nila: Swedish vegan and cruelty-free professional hair care brand with strong clean-beauty positioning. Closely comparable to Arual on ingredient philosophy and category mix, with growing international DTC presence.

Broad incumbents

• Puig: Barcelona-headquartered Spanish beauty and fashion house owning multiple fragrance and skincare brands (Carolina Herrera, Jean Paul Gaultier, etc.). Comparable Spanish heritage and broad beauty industry footprint, though at vastly larger scale.
• Kérastase (L'Oréal): Premium professional hair care brand under L'Oréal, sold through salons and DTC. Comparable luxury positioning and ingredient-led marketing; overlaps with Arual's premium anti-age and treatment SKUs.
• Redken (L'Oréal): Professional hair color, care, and styling brand under L'Oréal, distributed globally through salons. Overlaps with Arual's color, treatment, and styling portfolio for the same stylist audience.
• Schwarzkopf Professional (Henkel): Major professional hair color, care, and styling brand sold in salons worldwide. Overlaps substantially with Arual's professional portfolio (color, bleaching, treatments, styling) and serves the same stylist customer.
• L'Oréal Professionnel: Global leader in professional salon hair care, offering dyes, treatments, and styling products sold through salons. Directly comparable product categories and stylists-as-endorser channel, but vastly larger scale and global distribution.
• Goldwell (Kao): Professional hair color, care, and styling brand owned by Kao Corporation, sold primarily through salons. Comparable professional product range targeting stylists.
• Wella Professionals: Professional hair care division within Wella Company covering color, care, and styling used by stylists globally. Directly comparable product mix and salon-channel distribution.

Regional players

• Natura Bissé: Barcelona-based luxury skincare brand with a Spanish heritage similar to Arual's. Comparable premium aesthetic positioning and shared origin market, though focused on high-end facial skincare rather than hair care.

Direct peers

• Davines: Italian professional hair care brand with a strong sustainability and natural-ingredient ethos. Closest comparable to Arual in combining professional salon distribution with clean/natural positioning and similar mid-sized independent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@arual4703
• Facebookfacebook.com/ArualCosmetics
• LinkedInes.linkedin.com/company/arual
• Instagraminstagram.com/arualcosmetics
• Xx.com/ARUALCosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arual