A&A Jewelry Supply

What A&A Jewelry Supply does

A&A Jewelry Supply is an independently operated, private specialty distributor headquartered at 319 W. 6th St., Los Angeles, California, founded in 1981. The company supplies the jewelry trade and hobbyist market with tools, equipment, findings, gemstones, displays, packaging, and a small assortment of finished jewelry through its e-commerce storefront at aajewelry.com and a phone-order channel (800-433-5544). It serves a horizontally diversified customer base of professional jewelers and goldsmiths, jewelry retailers requiring display and packaging, and individual hobbyists and jewelry makers.

The product catalog spans six core categories. Tools & Equipment carries 281+ SKUs covering bench work, metal casting and soldering, electroplating, rolling mills (including Durston), polishing, gemological instruments, CVD/HPHT diamond testers (GemTrue APEX, SmartPro MAX, Yehuda Big Sherlock), laser welders and engravers (ElettroLaser Mega 9.0, Opera Laser/CNC, LaserPecker LP4), and precision scales (Mettler Toledo). Findings are offered in 14K, 18K, platinum, and sterling silver across clasps, settings, bezels, chains, pendants, and specialty components. Gemstones include non-certified and IGI-certified lab-grown diamonds, Charles & Colvard created moissanite, AAA-rated cubic zirconia, colored gemstones, and black onyx. Displays and packaging cover couture and countertop jewelry displays, showcases, boxes, pouches, and bags. Finished jewelry includes lab-created diamond studs, engagement rings, wedding bands, and hinged toe rings.

The business operates a direct-to-consumer and B2B one-time sales model with variable per-unit pricing ranging from $0.54 consumables to $24,995 capital equipment. Marketing relies on an email newsletter, downloadable PDF catalogs, and organic social media presence on Facebook, Twitter, Instagram, and YouTube. Distribution is primarily through the company's own e-commerce platform with international shipping enabled, supplemented by phone orders. The company is privately held with no parent, no disclosed institutional investment, no management team disclosed in available data, and a headcount band of 11-50.

Name

A&A Jewelry Supply

Legal name

A&A Jewelry Supply

Website

https://aajewelry.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

A&A Jewelry Supply is a Los Angeles-based, independently operated distributor of professional jewelry tools, findings, gemstones, displays, packaging, and finished jewelry, serving jewelers, manufacturers, and hobbyists via e-commerce and phone sales since 1981.

Ownership category

akta.pro rank

Product category

Jewelry Supplies and Equipment

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (45831)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

Keywords

• Jewelry making supplies
• Jewelry tools equipment
• Jewelry findings
• Jewelry displays packaging
• Gemstones lab diamonds

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of jewelry supplies, tools, equipment, findings, gemstones, and finished jewelry through e-commerce and phone orders. Products range from consumables to high-value equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

A&A Jewelry Supply is a Los Angeles-based distributor of professional jewelry making and repair supplies, selling tools, equipment, precious metal findings, gemstones (including lab-grown diamonds and moissanite), displays, and packaging materials. The company serves jewelry professionals, manufacturers, retail jewelers, and hobbyists through its e-commerce storefront, phone ordering, and downloadable catalogs.

Product overview

A&A Jewelry Supply operates a B2B/B2C e-commerce platform offering a comprehensive portfolio of jewelry making tools, supplies, equipment, and finished jewelry products. The product lineup spans six core categories: (1) Tools & Equipment - professional jewelry manufacturing and repair equipment including precision hand tools, gemological instruments, laser welders, rolling mills, CVD/HPHT diamond testers, scales (notably Mettler Toledo), and electroplating systems; (2) Displays - retail jewelry display solutions including Couture displays, countertop stands, showcase displays, and display cases; (3) Packaging - jewelry packaging materials including boxes, pouches, bags, and wrapping supplies; (4) Findings - jewelry components in 14K, 18K, platinum, and silver including clasps, settings, bezels, chains, and specialty items; (5) Gemstones - lab-grown diamonds (IGI certified and non-certified), Charles & Colvard moissanite, cubic zirconia, and colored gemstones; and (6) Finished Jewelry - lab-created diamond studs, engagement rings, wedding bands, and toe rings. Key technology products include laser engravers (Opera Laser/CNC, LaserPecker), precision diamond testers from GemTrue, Gemoro, SmartPro, Presidium, and Yehuda, and Durston rolling mills. The company serves jewelry manufacturers, repair shops, retail jewelers, and individual craftspeople primarily from their Los Angeles, CA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Tools & Equipment Professional jewelry making and repair tools including bench work equipment, cutters, pliers, diamond setting tools, gemological instruments, electroplating systems, soldering and welding equipment, metal casting, polishing supplies, rolling mills, scales, magnifiers, tweezers, watch repair tools, and CVD/HPHT testers.
• Jewelry Displays Retail jewelry display solutions including Couture jewelry displays, countertop stands, gemstone and bead displays, jewelry chests and armoires, display cards, presentation folders, folding boxes, showcase displays, trays, cases, luggage and transport solutions, and showroom cases.
• Jewelry Packaging Jewelry packaging materials including jewelry boxes, gemstone and bead boxes, pouches, shopping bags, tote gift bags, travel rolls and folios, watch boxes and cases, watch winders, wrapping and tissue paper, and reclosable bags.
• Findings Pre-made jewelry components in precious metals (14K, 18K, platinum, and sterling silver) including bails, bezels, clasps, cluster settings, coin bezels, earring findings, jump rings, lever backs, pendants, ring guards, shanks, settings, solitaires, spring rings, split rings, and tennis mountings.
• Gemstones Gemstone inventory including non-certified lab diamonds, IGI certified lab diamonds, Charles & Colvard created moissanite, AAA-rated cubic zirconia, colored gemstones, and genuine black onyx. Prices range from $0.54 to $22,000.
• Finished Jewelry Pre-made finished jewelry for retail resale including lab-created diamond stud earrings, wedding bands, hinged toe rings, and engagement ring mountings.
• Opera Laser / CNC Engraver, Milling & Cutting Machine High-end laser and CNC engraving machine for jewelry manufacturing, milling, and cutting operations. Professional-grade equipment priced from $19,000.
• ElettroLaser Mega 9.0 300J Laser Welder Professional laser welding system with 300 joules of power for precision jewelry repair and manufacturing. Priced at $24,995.
• LaserPecker Deluxe Bundle LP4 Laser Engraver Compact laser engraver bundle for jewelry marking and personalization applications. Priced at $1,999.
• GemTrue APEX 5-in-1 Lab-Grown and Simulant Diamond Tester Multi-functional diamond testing device capable of identifying lab-grown diamonds and simulants. Priced at $1,049.
• SmartPro MAX 5-in-1 Lab-Grown and Simulant Diamond Tester Multi-purpose diamond testing equipment that identifies lab-grown diamonds and simulants. Priced at $1,395.
• Yehuda Big Sherlock CVD & HPHT Screener Advanced synthetic diamond screening equipment for identifying CVD and HPHT lab-grown diamonds. High-end professional tool priced at $22,000.
• Durston Rolling Mills Professional rolling mills for metalworking including combination mills, flat mills, power mills, and cabinet stands from Durston Tools. Prices range from $225 to $6,285.
• Mettler Toledo Scales Professional weighing scales from Mettler Toledo including carat scales, gold balances, and precision measurement instruments for jewelry and gemstone weighing applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Contenti: Contenti provides jewelry-making tools, equipment, metals, and findings to jewelers, metalsmiths, and instructors - overlapping with A&A's bench work, metal fabrication, and tools & equipment categories.
• Gesswein: Gesswein distributes precision jewelry tools, polishing supplies, and findings to bench jewelers and manufacturers globally. Comparable to A&A on the tools, bench work, and equipment dimensions with a longer industrial heritage.
• Rio Grande: Rio Grande is one of the largest US jewelry supply distributors, selling tools, findings, gemstones, equipment, and finished jewelry to professional jewelers and hobbyists through catalog and e-commerce channels - the most direct comparable to A&A's product breadth and customer mix.
• Otto Frei: Otto Frei supplies jewelry tools, equipment, and findings to professional jewelers, watchmakers, and hobbyists. Closely comparable to A&A in its curated tool and equipment focus (especially Durston, Bergeon, Foredom, GRS).
• Fire Mountain Gems: Fire Mountain Gems is a major US direct supplier of beads, findings, gemstones, and jewelry-making supplies to professional designers and hobbyists - comparable to A&A across beading, findings, gemstones, and tools, with stronger DTC scale.
• Halstead Jewelry: Halstead is a wholesale jewelry findings and chain supplier targeting small businesses and independent designers. Comparable to A&A's findings trading focus, particularly sterling silver and base-metal chains and components.

Broad incumbents

• Stuller: Stuller is a major wholesale manufacturer and distributor of findings, mountings, diamonds, and finished jewelry serving retail jewelers. Overlaps directly with A&A's findings and mountings assortment but at far greater scale, with in-house manufacturing capability A&A does not have.

Emerging players

• Beadshop (Beadshop.com): Beadshop is a smaller e-commerce beading and jewelry-making supplier focusing on hobbyists and indie designers - overlaps with A&A's hobbyist B2C segment and beading/findings assortment at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AAJewelrySupply
• YouTubeyoutube.com/user/AAjewelry
• Facebookfacebook.com/AAJewelrySupply
• Instagraminstagram.com/aajewelrysupply
• LinkedInlinkedin.com/company/a-a-fine-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A&A Jewelry Supply