China Merchants Cigna Life Insurance

What China Merchants Cigna Life Insurance does

China Merchants Cigna Life Insurance (招商信诺人寿保险有限公司) is a Sino-foreign joint venture life insurance company established in 2003 and headquartered in Shenzhen, jointly owned by China Merchants Bank (49% stake) and Cigna Group (51% stake). The company is licensed to sell individual and group life and health insurance products across China, with a product portfolio spanning health insurance (e.g., 悦健康1号 with 5 million RMB coverage, 如意保 critical illness for chronic-condition applicants, 福享康健臻享版 covering 180 diseases), accident insurance (百万无忧C款), annuity and pension products (信享盈家, 瑞享鑫生 participating whole life with tax-advantaged individual pension options), whole life insurance (安心人生臻享版), high-end international private medical insurance (IPMI), and group/corporate welfare solutions. Cumulative customers served exceed 10 million, and total assets exceed 100 billion RMB, supported by a branch network of 30+ provincial and municipal offices across major Chinese economic centers.

The company operates a digital platform comprising the 招商信诺 mobile application, multiple WeChat mini-programs (招商信诺服务中心, 招商信诺企业医疗险), WeChat official and service accounts, and a Douyin presence, integrated with third-party SDKs spanning facial recognition (Megvii Face++), payments (WeChat Pay, Alipay), mapping (Baidu Maps), behavioral analytics (Sensors Data), push notifications across all major Chinese mobile OEMs, and customer service (NetEase). The proprietary 诺+ (Nuo+) membership system bundles pre-consultation personalized health planning, in-consultation medical accompaniment, post-consultation rehabilitation management, global medical support, wealth/tax consultation, policy management, and lifestyle services, anchored by a direct-billing hospital network that enables cashless, application-free claims.

The business model is built on recurring premium income from policy subscriptions (individual and group), with go-to-market executed through a hybrid channel mix: bancassurance leveraging CMB's 130+ city branch network for retail distribution, direct telephone sales (400-880-3633, 400-160-3633, 95362), digital self-service via app and WeChat, and offline branch offices with insurance agents. Enterprise customers are served through group insurance and corporate welfare solutions. The company is regulated as a private life insurer under Chinese insurance regulation, holds a national information security Level 3 protection certification for its app, and has received industry recognition including the 2024 Lame·Charlton Management Practice Award (Excellence Award) for its Greater Health Strategy and the 2024 Charity Annual Charity List.

Name

China Merchants Cigna Life Insurance

Legal name

招商信诺人寿保险有限公司

Website

https://cignacmb.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

China Merchants Cigna Life Insurance is a Shenzhen-headquartered Sino-foreign joint venture life insurer (CMB 49% / Cigna 51%) selling health, critical illness, annuity, whole life, accident, IPMI, and group insurance products to individual and corporate customers across 30+ Chinese provinces via bancassurance, direct, digital, and agent channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

International/Expatriate Individual Health Insurance (FSAIAEAH), International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ), Non-Participating Whole Life Insurance (FSAIABAJ), Level Term Life Insurance (FSAIAAAA)

Keywords

• Life insurance products
• Health insurance coverage
• Critical illness insurance
• Annuity pension plans
• Group insurance solutions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 人寿保险保费收入: 招商信诺作为寿险公司，主要通过收取保险费获取收入。产品涵盖健康保险、重大疾病保险、意外保险、年金保险（含分红型）、终身寿险、银行保险、高端医疗等多个品类。
2. 团体保险及企业福利: 为企业提供员工福利方案，包括团体健康保险、企业医疗险等团体保险产品服务。

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

China Merchants Cigna Life Insurance is a Sino-foreign joint venture life insurance company established in 2003 by China Merchants Bank and Cigna Group. It sells individual life and health insurance products (health, critical illness, accident, annuity/pension, whole life, high-end medical) and group/corporate welfare insurance solutions to consumers and enterprises across China, distributing through bancassurance, direct sales, digital channels, and a nationwide branch network.

Product overview

China Merchants Cigna Life Insurance is a Sino-foreign joint venture life insurer (jointly established by China Merchants Bank and Cigna Group) offering a comprehensive portfolio of individual and group insurance products. Its individual insurance offerings include health insurance (如意保, 福享康健, 悦健康1号), children's insurance, accident insurance (百万无忧), annuity/pension insurance (信享盈家, 瑞享鑫生), whole life insurance (安心人生), and high-end medical (IPMI). The company also provides group insurance and corporate welfare solutions. A key differentiator is its digital ecosystem comprising the 招商信诺APP, WeChat mini-programs (招商信诺服务中心, 招商信诺企业医疗险), and the 诺+ membership system offering integrated pre-consultation, during-consultation, post-consultation, and global medical support services, alongside a direct payment medical network.

Differentiator

Problem solved

Functional benefit

Products and services

• China Merchants Cigna Ruyibao Critical Illness Insurance Plan (招商信诺如意保重大疾病保险产品计划) A critical illness insurance product plan that covers individuals with chronic conditions, providing disease protection. Targeted at individual consumers with pre-existing conditions.
• Fuxiang Kangjian (Zhenxiang Edition) Critical Illness Insurance Plan (福享康健臻享版重大疾病保险产品计划) Critical illness insurance covering 180 diseases, with optional lifetime coverage. Targeted at individual consumers seeking comprehensive disease protection.
• Baiwan Wuyou C Accident Insurance Plan (百万无忧C款保险产品计划) Accident insurance product with high coverage for transportation accidents. Targeted at individual consumers needing accident protection.
• Anxin Rensheng (Zhenxiang Edition) Whole Life Insurance Plan (安心人生臻享版终身寿险保险产品计划) Whole life insurance product designed for wealth inheritance and directional transfer to beneficiaries. Targeted at individual consumers with estate planning needs.
• Ruixiang Xinsheng Zhenxiang Edition Participating Whole Life Insurance Plan (瑞享鑫生臻享版终身寿险保险产品计划分红型) Participating whole life insurance product offering guaranteed benefits plus increasing dividends. Targeted at individual consumers seeking life coverage with investment upside.
• Xinxiang Yingjia Pension Annuity Insurance Plan - Participating (信享盈家养老年金保险产品计划分红型) Pension annuity insurance with fixed annuity plus dividends, for wealth planning. Targeted at individual consumers planning retirement income.
• Xinxiang Yingjia Pension Annuity Insurance Plan - Individual Pension Version (信享盈家养老年金保险产品计划个养版) Individual pension version of the pension annuity insurance, eligible for personal income tax benefits. Targeted at individual consumers seeking tax-advantaged retirement savings.
• Yuejiankang No.1 Medical Insurance (悦健康1号) Medical insurance offering 5 million yuan coverage, unrestricted by medical insurance catalog, providing freedom in healthcare access. Targeted at individual consumers seeking high-limit medical coverage.
• Group Insurance and Corporate Welfare Solutions (团体保险/企业福利方案) Group insurance and corporate welfare solutions for enterprises, including employee benefits, one-stop medical experience, direct payment medical network, and customer case sharing. Targeted at enterprise HR and benefits teams.
• High-end Medical Insurance / IPMI (高端医疗) International private medical insurance providing global medical coverage and services. Targeted at high-net-worth individual consumers and expatriates seeking premium cross-border medical coverage.

Quantifiable outcome

• 累计服务客户超千万
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• 招商信诺健康管理有限责任公司minorStrategic or Co-development Partner招商信诺全资子公司，提供健康管理相关数据处理服务，将用户健康服务功能中的相关个人信息同步至该子公司进行存储及维护。
• 新华健康平台 (Xinhua Health Platform)minorStrategic or Co-development Partner招商信诺携手新华健康平台共同发布《2025中国企业健康保障发展白皮书》。

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• New China Life Insurance (新华保险):
• Taikang Life Insurance (泰康人寿): Taikang Life is a leading domestic life insurer with strong health and elderly-care positioning, including an extensive nursing-home network. Its specialization in health and senior care overlaps directly with the subject company's health-protection focus.
• China Life Insurance (中国人寿): China Life is the state-owned national champion and largest life insurer in China. It competes across the entire life and health product spectrum with unmatched brand recognition and distribution scale, making it a benchmark incumbent for any Chinese life insurer.
• Ping An Life Insurance (平安人寿): Ping An Life is the dominant Chinese life insurer with massive scale, a proprietary agent force, and a comprehensive life/health/annuity product portfolio. While not a foreign JV, it competes directly for the same customers and uses bancassurance alongside its agency channel.

Direct peers

• Manulife China (宏利中国): Manulife's China life insurance subsidiary is a foreign-affiliated peer offering similar life, health, and wealth-planning products with bancassurance and agency distribution. Directly comparable on target customer profile and product mix.
• Allianz China Life (中德安联人寿): Allianz's China JV life insurer offers comparable life, health, and accident products through agency and bancassurance channels. Foreign-affiliated structure and product portfolio make it a close competitor for the same health-conscious and affluent Chinese consumers.
• Prudential China (保诚中国): Prudential's China life insurance operations compete head-to-head with similar health, life, and savings-oriented products. As a UK-headquartered insurer with deep Asian footprint, it shares the foreign-affiliated JV structure and bancassurance/agency distribution model in mainland China.
• MetLife China (大都会人寿中国): MetLife's China life insurance JV is a comparable foreign-affiliated insurer offering individual life, health, accident, and group benefits products. Both companies target middle-class Chinese consumers with multi-channel distribution including bancassurance and agency.
• AIA China (友邦中国): AIA's mainland China life insurance subsidiary is one of the closest peers: a foreign-affiliated (Hong Kong-listed) life insurer offering individual life, health, accident, and annuity products to Chinese consumers via agency and bancassurance channels. Directly comparable on product mix, target customer, and JV/foreign-parent governance structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Merchants Cigna Life Insurance