Steeldale Reinforcing

What Steeldale Reinforcing does

Steeledale Reinforcing is a South African manufacturer and supplier of reinforcing steel products and wire fencing solutions, operating continuously since 1950. The company is headquartered in Meyerton (Gauteng) and runs four additional owned manufacturing and distribution facilities in George (Western Cape), Polokwane (Limpopo), Richards Bay (KwaZulu-Natal) and Maseru (Lesotho), through which it serves agricultural, commercial, industrial, mining and residential customers. Its reinforcing steel portfolio comprises rebar (6mm-40mm diameter, mild and high-tensile grades), welded fabric reinforcement, cold-rolled hard drawn wire, lattice beams, precast flooring systems, precast walls, and the Cageweld line of pre-assembled welded reinforcing cages manufactured using computer-controlled backing-plate and spiral welding to SABS 920 specification. Its fencing portfolio covers agricultural fencing (veldspan, diamond chainlink, barbed wire, standards and gates), industrial and construction fencing (welded rolls, mesh panels, gabion structures), general wire products, and crowd control barriers.

The company operates a direct-sales, quote-based go-to-market model with an online quote basket on its website; pricing is not publicly disclosed and is determined per request. It holds ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certifications across its operating subsidiaries (BRC Mesh Reinforcing, Steeledale Mesh Meyerton) and SABS product approval to SANS 1024:2012 for reinforcing steel, plus a ten-year guarantee on manufactured products. It sources raw 'Green Steel' from Cape Gate (EcoSpecifier Global certified) and process wire from Consolidated Wire Industries, and has delivered landmark projects including bearing cages for OR Tambo International Airport bridges, structural reinforcing for the Nelson Mandela Stay Cable Bridge, piling reinforcement at Gateway Shopping Centre, and reinforcing cages for a 600 Megalitre covered reservoir in Midrand. Revenue, ownership structure and management team are not publicly disclosed.

Name

Steeldale Reinforcing

Legal name

Steeledale

Website

https://steeledale.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Steeldale Reinforcing is a South African manufacturer of reinforcing steel (rebar, welded fabric, lattice beams, precast walls, Cageweld cages) and wire fencing, serving agricultural, construction, mining, commercial and residential sectors from five owned facilities across South Africa and Lesotho.

Ownership category

akta.pro rank

Product category

Steel products and reinforcing materials

NAICS

Steel Wire Drawing (331222), Steel Product Manufacturing from Purchased Steel (3312), Rolling and Drawing of Purchased Steel (33122)

akta.pro primary industry

Rebar Fabrication & Reinforcing Products (IMADACAH)

akta.pro secondary industry

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)

Keywords

• Reinforcing steel products
• Wire fencing supplies
• Precast concrete reinforcement
• Welded mesh fabrication
• Construction steel manufacturing

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Steel and Wire Products Sales: Sale of manufactured reinforcing steel products (rebar, welded fabric, lattice beams, cageweld, precast elements) and wire fencing products (agricultural, industrial, general fencing, crowd control) to construction, mining, agricultural, and residential sectors. Products sold through quote-based procurement with pricing upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Steeldale Reinforcing manufactures and supplies reinforcing steel products and wire fencing solutions in South Africa. The reinforcing steel line includes rebar, welded fabric reinforcement, lattice beams, Cageweld pre-assembled welded cages, precast walls, precast flooring, and cold-rolled hard drawn wire. The wire fencing line includes agricultural fencing, industrial/construction fencing, general wire products, and crowd control solutions, sold to construction, mining, agricultural, commercial, and residential sectors via quote-based procurement.

Product overview

Steeldale is a South African wire, fencing, and steel manufacturing company established in the 1950s, offering two primary product categories: Reinforcing Steel and Wire Fencing. The Reinforcing Steel division includes Cageweld (pre-assembled welded cages), Cold-Rolled Hard Drawn Wire, Lattice Beams, Precast Flooring systems, Precast Walls (pile cages, preassembled rebar, precast wall panels), Rebar (mild and high tensile), and Welded Fabric Reinforcement. The Wire Fencing division encompasses Agricultural Fencing products (Veldspan, diamond chainlink, hex wire netting, barbed wire, standards, droppers, gates), Industrial & Construction Fencing (welded rolls, mesh panels, DIY panels, privacy barriers, gabion structures), General Wire Products (galvanised wire, high strain wire, black annealed wire), and Crowd Control solutions. The company operates with over 100 years of combined experience and supplies sectors including agricultural, commercial, industrial, mining, and residential.

Differentiator

Problem solved

Functional benefit

Products and services

• Cageweld Pre-assembled welded reinforcing cages manufactured from weldable quality hot rolled steel to SABS 920, using computer-controlled backing plate and spiral welding for precise bar spacing and pitch. Provides rigid reinforcing for piles and circular columns in construction and infrastructure projects.
• Cold-Rolled Hard Drawn Wire Cold-rolled hard drawn wire available in smooth or deformed finishes, in coils or straightened and cut to length, with diameters ranging from 1.6mm to 12mm. Proof stress of at least 485 MPa with ultimate tensile strength of 510 MPa, used for construction and fencing applications.
• Lattice Beams Standard specification lattice beams with various top bar, bottom bar, and lattice wire configurations for concrete reinforcement applications in construction projects.
• Precast Flooring FBE lattice beam slab system as alternative to conventional suspended in-situ slab, using electronically welded lattice girders with high tensile wire minimum 485MPa. Girders manufactured in heights from 100mm to 250mm.
• Precast Walls Pre-assembled welded reinforcing cages and precast reinforced walls with standard panel size 1200mm high, 95mm thick, 5000mm long, using I-section galvanised steel or precast concrete columns. Includes design, supply, delivery and erection services.
• Rebar Mild and high tensile rebar available in diameters from 6mm to 40mm. Mild steel with 250 MPa minimum yield stress, high tensile with 450 MPa minimum yield stress. Available in coils and straights for construction reinforcement applications.
• Welded Fabric Reinforcement Weld mesh fabric reinforcement including Square Mesh Fabric, Design Mesh Fabric, Longitudinal Mesh Fabric, and Special Mesh Fabric in various wire sizes and configurations for concrete reinforcement.
• Agricultural Fencing Agricultural fencing products including Veldspan with predator protection, Diamond Chainlink Wire Fencing, Hex Wire Netting, Barbed Wire (Single and Double), Y-Standards, K-Standards, Ridgeback Droppers, Dropper Range, Base Plates, Posts, Support Stays, and Agri Gate Range (Auction, Boere, Farm, Diamond Mesh, Game gates).
• Industrial & Construction Fencing Industrial and construction fencing including Standard welded fencing rolls, Econo welded fencing rolls, Universal mesh panels, DIY fence panels, Privacy barriers with shade net, and Wire gabion structures for commercial and industrial applications.
• General Wire Products General wire products including Galvanised wire, Galvanised high strain wire, and Black annealed wire in various diameters and specifications for general purpose applications.
• Crowd Control Solutions Speed Fence crowd control solutions for events including sports days, music festivals, and demonstrations. Quick to assemble and easy to remove without fixed structures or damage marks.

Quantifiable outcome

• Ten-year guarantee on all manufactured products
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Cape Gate (Pty) Ltd.coreTechnology or IntegrationPrimary steel supplier providing 'Green Steel' material sourced from Cape Gate. Cape Gate is ISO 9001:2015 certified and EcoSpecifier Global certified for eco-friendly steel manufacturing. Steeledale promotes use of 'Green Steel' primarily sourced from Cape Gate, Southern Africa.
• Consolidated Wire IndustriescoreTechnology or IntegrationLocal South African supplier of high tensile, heavy galvanised process wire for mesh fencing panel production. Holds ISO 9001:2015, OHSAS 18001:2007, SANS 675, and SANS 10244 certifications.
• BRC Mesh ReinforcingcoreTechnology or IntegrationOwned subsidiary manufacturing facility producing welded mesh for concrete, fencing (including BRC-thru Security Fencing Panels) and reinforcing. ISO 9001:2015, ISO 14001:2015, ISO 45001:2015, and SABS certified.
• Steeledale Mesh MeyertoncoreTechnology or IntegrationOwned subsidiary manufacturing facility in Meyerton producing welded mesh for concrete, fencing and reinforcing. ISO 9001:2015 certified.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ArcelorMittal South Africa: Subsidiary of global steel giant ArcelorMittal, the largest steel producer on the African continent. Comparable as a much larger incumbent producing rebar, wire rod, and other long products used in construction and infrastructure, but operating at a far greater scale with integrated steelmaking.
• Nucor Corporation: Largest US steel producer and one of the largest rebar/mesh manufacturers globally. Comparable as a broad incumbent in long products and reinforcing steel, though operating at vastly greater scale and serving the North American market rather than Africa.
• Gerdau S.A. Brazil-based global long steel and rebar producer with operations across the Americas. Comparable as a broad incumbent in reinforcing steel, wire rod, and mesh products serving construction and infrastructure, though not currently operating in the South African market.
• Aveng Steel (Aveng Group): South African construction and engineering group with steel fabrication and reinforcing operations. Comparable as a regional incumbent offering structural steel and reinforcing solutions to infrastructure and mining customers, though operating within a broader diversified construction portfolio.

Regional players

• Kaytech Engineered Fabrics: South African manufacturer of geosynthetics, gabions, and civil engineering products. Comparable as a regional player supplying complementary civil engineering products (gabion structures overlap with Steeledale's wire gabion offerings) to the same construction and infrastructure customer base.

Direct peers

• Cape Gate (Pty) Ltd: South African manufacturer of long steel products including rebar, wire rod, and galvanized wire. Steeledale's primary raw steel supplier and a direct competitor in reinforcing products, with EcoSpecifier-certified Green Steel positioning overlapping Steeledale's value proposition.
• BRC Africa (formerly British Reinforced Concrete): South African manufacturer and supplier of reinforcing steel, welded mesh, and rebar products. Directly comparable as a domestic competitor in the same product categories (rebar, welded fabric, mesh) serving construction and infrastructure customers across SA.
• Reinforcing Steel Contractors (RSC): South African reinforcing steel contractor supplying cut, bent, and installed rebar to construction and infrastructure projects. Comparable in the reinforcing steel fixing/installation service line of Steeledale's offering, though more focused on installation services than manufacturing.
• Macsteel Service Centres South Africa: Major South African steel and reinforcing products distributor serving construction, mining, and industrial customers. Directly comparable in rebar, mesh, and structural steel supply, with broader product breadth and larger distribution footprint.

Emerging players

• Consolidated Wire Industries (CWI): South African manufacturer of high-tensile galvanized process wire and wire products for fencing and industrial applications. Steeledale's wire supplier and a comparable peer in galvanized wire and wire-based industrial products serving mining, agricultural, and construction customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SteeldaleBestfence

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steeldale Reinforcing