Casinos Avenue

What Casinos Avenue does

Casinos Avenue is a privately held, France-based online directory and discovery platform for land-based casinos, card rooms, and poker rooms, founded in 2015 by co-founder Siwei Huang. The company's core product is a global directory of 3,500+ gaming establishments, accessible via a web platform that supports geolocation-based 'near me' search, country- and city-level browsing, and granular filtering by game type (slots, roulette, blackjack, baccarat, craps, poker variants, bingo), amenities, and offer categories (exclusive deals, VIP/junket, events, poker, restaurant and bar, shows). The platform operates in six languages (English, French, Chinese, German, Spanish, Italian) and covers roughly 30+ countries across the Americas, Europe, Africa, and Asia/Oceania.

Complementing the directory, Casinos Avenue offers free browser-based casino games (slot machines, blackjack, roulette), a member-driven review and rating system, an editorial blog with casino news and strategy content, and an email newsletter distributing promotions and events to registered members. The technology stack is a standard web platform with search, filters, geolocation, and Facebook Connect social login; no native mobile app, API, or SDK is offered.

The business model is entirely consumer-facing and free to end users, with monetization driven by an affiliate integration with Booking.com for hotel bookings near listed casinos. The go-to-market is product-led growth combined with community-led engagement (user reviews) and direct-to-consumer distribution via a multilingual website and localized social media presence (Facebook pages in English, Italian, and German). The company operates with a lean 1-10 employee team, has no disclosed funding, no parent company, and no enterprise customers, and has not pursued certifications, patents, or M&A activity according to available data.

Name

Casinos Avenue

Legal name

CasinosAvenue

Website

https://casinosavenue.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Casinos Avenue is a France-based online directory of 3,500+ land-based casinos, card rooms, and poker rooms across 30+ countries, offering multilingual search, filters, user reviews, free browser games, and a blog for casino enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Casino Directory and Discovery Platform

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Casino directory platform
• Casino locator service
• Online casino guide
• Free casino games
• Gambling establishment reviews

Headquarters

HQ city

Saint-cloud

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Referral Marketing: CasinosAvenue generates revenue through affiliate partnerships with external services. The platform features Booking.com hotel search integration with affiliate links, suggesting a commission-based revenue model for hotel bookings made through the site.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

CasinosAvenue operates a free online casino directory and discovery platform that lists 3,500+ land-based casinos, card rooms, and poker rooms worldwide. Users can search and filter casinos by location, game type, and amenities; read user-generated reviews; play free browser-based casino games (slots, blackjack, roulette); and access exclusive member promotions delivered via email. The platform monetizes via affiliate referrals (e.g., Booking.com hotel bookings) rather than charging end users.

Product overview

Casinos Avenue operates as a casino directory and discovery platform offering a unified service that combines a global casino locator database with free online casino games. The core product is the casino directory (covering over 3,500 establishments worldwide), which users access through location-based search and filtering tools. The platform complements the directory with free browser-based games (slots, blackjack, roulette), a blog for casino news and tips, and a user review community. The various products work together to provide a comprehensive casino discovery and gaming experience, from research and location planning to actual gameplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Directory and Locator A free global directory of more than 3,500 land-based casinos, card rooms, and poker rooms that lets users search by city, region, or country, with filters for game types (slot machines, roulette, blackjack, baccarat, craps, poker variants, bingo), amenities (casino with hotel), and offer types (exclusive deals, VIP & junket, events, poker, restaurant & bar, shows). Designed for individual casino-goers and travelers seeking gaming establishments.
• Free Online Casino Games Free browser-based casino games including slot machines (Book of Lords, Miami Jackpots, Desert Raider, Respin Mania, Super Sweets, Sin City Nights), Blackjack, and Roulette. Users play directly on the platform with no real-money wagering. Aimed at casual casino enthusiasts and visitors exploring the site.
• CasinosAvenue Blog An editorial content publication offering casino news, game guides, tips, and industry updates. Categories include Baccarat, Blackjack, Las Vegas, News, Poker, Promotions, Roulette, Slot Machines, and Video Poker. Targets casino enthusiasts seeking information and trends.
• User Reviews and Ratings System A community review and rating feature where registered members can write reviews and assign ratings to casinos they have visited. The system surfaces the latest reviews on the homepage and is designed to help other players evaluate establishments before visiting.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Booking.comminorGTM or Marketing PartnerBooking.com integration embedded on the CasinosAvenue platform for hotel search results near casino locations. Users searching for casinos can also find nearby hotel accommodations through this affiliate partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casino.org: Casino.org is a major casino affiliate and review site offering global casino guides, news, and operator referrals—competing for the same SEO and affiliate keywords as CasinosAvenue.
• VegasSlotsOnline: VegasSlotsOnline provides slot-machine reviews, free games, and casino directory content worldwide—competing with CasinosAvenue's combined directory + free-games product offering.
• ThePOGG: ThePOGG is an independent casino review, complaint, and alternative-dispute site covering licensed operators and land-based casinos globally—analogous affiliate-driven review model to CasinosAvenue.
• Casino Guru: Casino Guru is a casino review and complaint-resolution platform with a global database of online casinos—closely comparable in affiliate review and directory mechanics.
• AskGamblers: AskGamblers is a casino review and affiliate platform providing user-driven casino ratings and operator listings—competing directly in the casino affiliate/review category.
• Casino City: Casino City is an established online casino directory and review site covering casinos worldwide with detailed listings and user reviews—directly comparable to CasinosAvenue's core directory product.
• World Casino Directory: World Casino Directory is a global casino listing platform that catalogs land-based casinos, card rooms, and poker rooms with search and filter functionality—offering an analogous proposition to CasinosAvenue.

Broad incumbents

• Catena Media: Catena Media is a larger publicly listed affiliate operator with casino and sports-betting review sites—competing in SEO and affiliate channels with CasinosAvenue's niche.
• Gambling.com Group: Gambling.com Group is a publicly listed performance-marketing company operating major casino and sports-betting affiliate brands at scale—a well-funded incumbent competing for many of the same organic keywords.

Regional players

• CasinoMEGA: CasinoMEGA is a European-focused casino information site covering casinos, gambling guides, and regional gaming regulations—comparable in directory-style coverage but with regional scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casinosavenue
• Facebookfacebook.com/CasinosAvenue
• LinkedInlinkedin.com/company/hotel-casino-trip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casinos Avenue