Fabristeel

What Fabristeel does

Fabristeel is a Singapore-headquartered commercial kitchen integration and custom equipment manufacturer founded in 1983, operating as a wholly-owned subsidiary of Welbilt Inc. (NYSE: WBT). The company designs, fabricates, and installs custom hot and cold holding equipment — including holding cabinets, fries stations, heated burger chutes, marinators, breading tables, proofers, retarders, maketables, and drawer warmers/chillers — and distributes Welbilt group brands (Frymaster, Garland, Merrychef, Convotherm, Lincoln, Manitowoc Ice) across the region. Turnkey scope covers equipment design, fabrication, installation, and 24/7 post-installation maintenance, with in-house custom fabrication capacity in Thailand and through the Welbilt relationship in China.

The business serves four primary customer segments in Asia Pacific: QSR chains (Texas Chicken, Chicago Chicken, Carl's Jr., Costa Coffee, Vivo Pizza, Mama Burger), hotels and integrated resorts (Marina Bay Sands, W-Hotel, Ritz Carlton, Kempinski, Anantara, Park Royal, Cinnamon Life), full-service restaurants, and institutional central kitchens. Regional offices are in Singapore, Malaysia (Petaling Jaya), Sri Lanka (Colombo), and Thailand (Bangkok), with project reach extending into Maldives, Mongolia, Vietnam, Myanmar, and Cambodia. The company is registered as a vendor under Singapore's Productivity Solutions Grant (PSG) and holds ISO 9001, ISO 45001, and BizSafe Star certifications.

Revenue is generated through project-based commercial kitchen installations, branded hardware sales (own products plus distributed Welbilt brands), recurring 24/7 maintenance services delivered by a team of 50+ technicians, and grant-facilitated SME deals. The company claims the largest service technician team in Singapore and 19 project managers supporting deployments. Adjacent offerings include food waste-to-energy conversion, IoT kitchen monitoring with HACCP reporting, and AI-enabled indoor service robots for hospitality and healthcare, indicating an effort to layer connected-kitchen and automation solutions on top of the core integration business.

Name

Fabristeel

Legal name

Fabristeel Private Limited

Website

https://fabristeel.kitchen

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Fabristeel is a Singapore-based commercial kitchen integrator and custom hot/cold holding equipment manufacturer, serving QSR chains, hotels, and institutions across Asia Pacific as a subsidiary of Welbilt Inc. (NYSE: WBT).

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Commercial kitchen equipment
• Hot holding equipment
• Cold holding equipment
• Kitchen integration services
• Foodservice equipment distribution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Kitchen Project Installation: Major turnkey commercial kitchen installations including design, fabrication, equipment supply, and commissioning for integrated resorts, hotels, institutions, and QSR chains across Singapore and the Asia Pacific region.
2. Hot and Cold Holding Equipment Sales: Sales of Fabristeel-branded custom hot and cold holding equipment including holding cabinets, warmers, chillers, breading tables, marinators, proofers, retarders, and sandwich stations. Also distributes Welbilt group brands (Frymaster, Garland, Merrychef, Convotherm, etc.).
3. Technical Services and Maintenance: 24/7 preventive and corrective maintenance services for commercial kitchen equipment, supported by in-house spare parts inventory. Services provided by team of 50+ technicians and engineers.
4. Productivity Solutions Grant (PSG) Facilitation: Facilitates government-subsidized technology adoption for customers through Singapore's PSG scheme, covering sector-specific solutions including food industry equipment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fabristeel is a commercial kitchen integration and solutions provider that designs, manufactures, and installs custom hot and cold holding equipment for QSR chains, hotels, integrated resorts, and institutional cafeterias across Asia Pacific. As a wholly-owned subsidiary of Welbilt Inc. (NYSE: WBT), it also distributes Welbilt group brands including Frymaster, Garland, Merrychef, Convotherm, and Manitowoc Ice, and provides 24/7 preventive and corrective maintenance services through a team of 50+ technicians across Singapore, Malaysia, Sri Lanka, and Thailand.

Product overview

Fabristeel is a commercial kitchen integration and solutions provider offering a comprehensive portfolio of food service equipment and related services. The core offering includes hot holding equipment (drawer warmers, fries stations, heated burger chutes, heated counter warmers, holding cabinets, transfer bins, proofers) and cold holding equipment (chest freezers, drawer chillers, sandwich stations, dessert stations, retarders, maketables). Additional products include breading tables, marinators, microwaves, and custom fabrication services. As a Welbilt subsidiary, Fabristeel also distributes Welbilt brands including Frymaster, Manitowoc Ice, Garland, Merrychef, Crem Coffee, Convotherm, and Lincoln. The company provides integrated solutions in food waste management, kitchen connectivity, and robotic automation, supported by 24/7 technical maintenance services across Singapore, Malaysia, Sri Lanka, and Thailand.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Holding Equipment Commercial kitchen equipment line that maintains cooked food at optimal serving temperatures, including drawer warmers, holding cabinets, fries stations, heated burger chutes, transfer bins, proofers, heated counter warmers, heated display cabinets, and hot hold cabinets. Designed for QSR, hotels, and full-service restaurant operations.
• Cold Holding Equipment Refrigeration and chilling equipment line for maintaining cold ingredients and prepared foods at optimal cook-chill and refrigeration temperatures, including chest freezers, drawer chillers, sandwich stations, dessert stations, retarders, and maketables. Designed for QSR and commercial kitchen operations.
• Custom Fabrication Services Custom design and build equipment services for fabricating fixtures and products to meet specific operational needs of commercial kitchen customers.
• Food Waste Management Solutions Zero waste food waste management system that converts food waste into energy, heated water, and fertilizer, enabling kitchens to become energy positive while helping customers comply with Singapore's Resource Sustainability Act 2019.
• Kitchen Connectivity Solutions Equipment connectivity solution integrating refrigeration, cold rooms, holding equipment, dishwashing, and food trolleys with smartphone/tablet access for performance optimization, early failure indication, and HACCP-compliant reports.
• Robotic Solutions Indoor intelligent service robots including disinfection, meal delivery, and guest guiding robots with autonomous positioning navigation for medical care, hotels, and restaurants.
• Technical Maintenance Services 24/7 preventive and corrective maintenance services for commercial kitchen equipment supported by an in-house spare parts inventory across Singapore, Malaysia, Maldives, and Mongolia.
• Heated Counter Warmer HCW 8 counter warmer with dual dry heat and humidified heat zones to keep fried foods crispy and moist items warm respectively.
• Holding Cabinet Insulated ½HCLD and FCFL-GD upright cabinets with powerful heating elements and fans for even air circulation, featuring a quick recovery system for consistent door-open cycles.
• Hot Hold Cabinet HHS-PT small footprint insulated cabinet with digital temperature control and hot air circulation for maintaining food safety and freshness.
• Heated Display Cabinet HDC 2320 table-top display cabinet with LED lighting and flip doors for displaying hot food items while maintaining optimum temperature.
• Fries Station FSSFL series fries warmer that keeps fried foods golden brown and crispy using ceramic radiant heat technology, maintaining freshness for up to 20 minutes.
• Heated Burger Chute HBC 48-2T heated chute using dual radiant heating technology to extend food freshness and keep items at optimum serving temperature.
• Chest Freezer Stainless steel freezer for holding frozen food supplies with thermostatic control and removable top section for easy access.
• Drawer Chiller Slid-in drawer chiller designed to hold pre-packed foods following FIFO principle with thermostatic control and special insulation to minimize heat transfer.
• Sandwich Station

Quantifiable outcome

• Breading bin lifting height reduced by 22%, improving operator productivity and safety
• +4 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Nine partnerships are on record, tiered core and emerging.

• Welbilt Inc. (NYSE: WBT)coreOthersWelbilt Inc. is the parent company of Fabristeel. Fabristeel is a subsidiary and brand of Welbilt, one of the world's largest manufacturers of foodservice equipment. Fabristeel leverages Welbilt's global network, manufacturing facilities in Thailand and China, and portfolio of leading brands (Cleveland, Convotherm, Frymaster, Garland, Merrychef, Kolpak, Lincoln, etc.). Fabristeel is listed among Welbilt's leading brands and operates as the Asia Pacific regional commercial kitchen integration arm.
• Global AI Company (Robotics Partner)emergingTechnology or IntegrationFabristeel partners with a global leading AI company focused on indoor intelligent service robots to support the Singapore market. The partnership provides autonomous positioning navigation robots with commercial-grade indoor positioning and intelligent dispatching systems for medical care, hotels and restaurants. Robot types include disinfection robots, meal delivery robots, and guest guiding robots. Fabristeel consults and supplies these custom integrated solutions.
• Food Waste Management Technology PartnercoreTechnology or IntegrationFabristeel has collaborated to present zero waste food waste management solutions that convert food waste into energy, heated water, and fertilizer. The system manages food and organic waste in a clean and odourless manner, allowing sites to be energy positive while reducing waste management costs. The solution helps customers comply with Singapore's Resource Sustainability Act 2019 requiring large commercial and industrial food waste generators to segregate their food waste for treatment from 2024.
• Frymaster (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Frymaster equipment as part of the Welbilt portfolio, offering open fryers for QSR burger and fried chicken operations.
• Garland (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Garland equipment as part of the Welbilt portfolio, offering grills, open burners, induction cookers, char-broilers, fry tops, and pasta cookers for QSR and full service restaurants.
• Merrychef (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Merrychef equipment including speed ovens and the MicroMD microwave for quick food reheating in commercial kitchens.
• Convotherm (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Convotherm combi ovens for commercial cooking applications in QSR and full service restaurant settings.
• Manitowoc Ice (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Manitowoc ice machines as part of the Welbilt product portfolio for QSR and hospitality applications.
• Lincoln Foodservice (Welbilt Brand)coreTechnology or IntegrationFabristeel distributes Lincoln conveyor ovens as part of the Welbilt portfolio, particularly for pizza QSR applications.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Manufacturing: True Manufacturing is a US-based leader in commercial refrigeration, producing reach-in refrigerators, freezers, and display cases used across QSR and foodservice. Its product portfolio overlaps with Fabristeel's cold holding equipment line and competes for the same distributor and end-customer relationships in APAC.
• Hoshizaki Corporation: Hoshizaki is a Japanese global leader in commercial refrigeration, ice machines, and cold holding equipment, with strong APAC distribution. It directly overlaps with Fabristeel's cold holding product portfolio (chest freezers, drawer chillers, maketables, sandwich stations) and competes for the same QSR and hospitality customers in Singapore and across the region.
• Meiko Maschinenbau: Meiko is a German global leader in commercial dishwashing and warewashing equipment, and is currently distributed by Fabristeel in the APAC region. As a result, Meiko is both a portfolio partner and a direct product-category peer in commercial kitchen equipment, particularly relevant given Fabristeel's distribution relationship.
• Duke Manufacturing: Duke Manufacturing is a US-based commercial foodservice equipment manufacturer specializing in holding, serving, and food preparation equipment for QSR and institutional foodservice. It overlaps directly with Fabristeel's hot holding and custom fabrication capabilities and targets the same enterprise customer segments.
• Rational AG: Rational is the global market leader in combi ovens for professional kitchens and is increasingly relevant to Fabristeel's hot cooking and holding ecosystem. Convotherm (a Welbilt brand distributed by Fabristeel) is Rational's closest direct competitor, making Rational a direct product-category peer even though its focus is narrower than Fabristeel's full scope.

Broad incumbents

• Middleby Corporation: Middleby is a global leader in commercial kitchen equipment, cooking, and food preparation, and the acquirer of Welbilt. It competes directly with Fabristeel-Welbilt's product portfolio across cooking, refrigeration, and holding categories, and increasingly operates as Fabristeel's combined parent entity, making it the most strategically comparable incumbent.
• Electrolux Professional: Electrolux Professional is a global manufacturer of professional kitchen, laundry, and beverage equipment with a broad foodservice portfolio. It competes with Fabristeel across cooking, refrigeration, and warewashing categories and serves the same hotel, restaurant, and institutional customer base globally and in APAC.
• Ali Group: Ali Group is an Italy-based global leader in commercial foodservice equipment with a broad portfolio of brands spanning cooking, refrigeration, warewashing, and food prep. It competes with Fabristeel across nearly every product category Fabristeel distributes or manufactures, particularly in the integrated kitchen solutions space.
• Welbilt Inc. Welbilt is Fabristeel's parent company and one of the world's largest manufacturers of commercial foodservice equipment, with brands including Frymaster, Garland, Merrychef, Convotherm, and Lincoln. Fabristeel serves as Welbilt's APAC integration arm, so Welbilt is both the parent and the closest strategic peer in the kitchen equipment category.
• ITW Food Equipment Group: ITW's Food Equipment Group includes brands such as Hobart and Traulsen, which compete with Fabristeel in cooking equipment, warewashing, and refrigeration. ITW also partners with Fabristeel for Hobart planetary mixers, making it both a partner and a competitor across multiple product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fabristeel

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabristeel