Q99 - WSLQ 99.1
Q99 WSLQ 99.1 is a privately held FM radio station licensed to Roanoke, Virginia, owned by Mel Wheeler, Inc., serving the Roanoke Valley and Lynchburg markets with contemporary hit music, local news, syndicated personalities, and community programming funded exclusively through local and regional advertising sales.
- Company typePrivate
- Founded1989
- HeadquartersRoanoke, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Q99 - WSLQ 99.1 does
Q99 WSLQ 99.1 FM is a privately held, contemporary hit radio station licensed to Roanoke, Virginia and serving the Roanoke Valley and Lynchburg metropolitan areas. The station has been on the air since 1989 and operates under the slogan "Today's Hits, Yesterday's Favorites," anchored by the long-running Dick & Dave Morning Show, with syndicated dayparts featuring personalities such as Delilah and John Tesh, and locally produced segments including Feed Dave Thursday and Feel Good on the 50s. It is owned and operated by Mel Wheeler, Inc., a Virginia-based media company that runs a portfolio of radio stations, television stations, and newspapers across the state; Q99 is identified within that network of Mel Wheeler properties.
The station distributes content via traditional over-the-air FM broadcast at 99.1 MHz and extends its reach through live online streaming on the Amperwave platform, embedded through a SoCast-powered website that also serves local news, music news, weather, school and business closings, and personality profiles. The digital infrastructure includes member login via Google OAuth, Google Analytics with demographic and interest reporting, and reCAPTCHA-based bot protection. Core products are the radio broadcast, the Dick & Dave Morning Show, local and music news coverage, the Feed Dave Thursday sponsored recipe segment, weather and closings services, and a Loyal Listener Club membership program; advertising sales is the only add-on product line.
Revenue is generated exclusively through local and regional advertising sales. Commercial airtime, sponsored segments, and promotional features are sold on a quote-based, non-publicly-priced engagement through the station's General Sales Manager (Nadra Scott, reachable at 540.774.9200). Kroger is publicly identified as the exclusive sponsor of the Feed Dave Thursday segment, representing a named anchor advertiser; the remainder of the advertiser base is undisclosed. The station is regulated as an FCC-licensed broadcaster, maintains an FCC Public File, and has no pending regulatory applications; it carries no AI/ML capabilities, offers no public API, and has no external funding, M&A activity, or public investor reporting.
Q99 - WSLQ 99.1 firmographics
Firmographics- Name
- Q99 - WSLQ 99.1
- Legal name
- Mel Wheeler, Inc.
- Website
- https://q99fm.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Q99 WSLQ 99.1 is a privately held FM radio station licensed to Roanoke, Virginia, owned by Mel Wheeler, Inc., serving the Roanoke Valley and Lynchburg markets with contemporary hit music, local news, syndicated personalities, and community programming funded exclusively through local and regional advertising sales.
- Ownership category
- akta.pro rank
Q99 - WSLQ 99.1 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where Q99 - WSLQ 99.1 is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Q99 - WSLQ 99.1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising Sales: Local and regional businesses purchase advertising spots on the radio station to reach the local listening audience. The station generates revenue through commercial airtime, sponsored segments, and promotional features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Radio advertising airtime and promotional packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Q99 - WSLQ 99.1 product offering
Product offeringCore offering
Q99 WSLQ 99.1 FM is a contemporary hit radio station broadcasting on the 99.1 MHz FM frequency in the Roanoke and Lynchburg, Virginia markets. The station delivers a format of "Today's Hits, Yesterday's Favorites" including the Dick & Dave Morning Show, local news, music, weather, and community event coverage, distributed via over-the-air broadcast and online streaming. It monetizes its audience primarily through the sale of advertising airtime and sponsorships to local and regional businesses.
Product overview
Q99 WSLQ FM is a contemporary hit radio station operating on FM frequency 99.1, serving the Roanoke and Lynchburg, Virginia markets with a format of 'Today's Hits, Yesterday's Favorites.' The station operates as a unified broadcast and digital platform, combining traditional over-the-air FM radio programming with a comprehensive website powered by SoCast. Core offerings include the Dick & Dave Morning Show, music and local news coverage, and the community-focused Feed Dave Thursday recipe segment. Digital membership features enable listener engagement, while the station provides advertising services for local businesses. The station is owned and operated by Mel Wheeler, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- WSLQ 99.1 FM Radio Broadcast Traditional over-the-air radio broadcast on FM frequency 99.1, serving the Roanoke and Lynchburg, VA market with contemporary hit radio format featuring 'Today's Hits, Yesterday's Favorites.'
- Live Audio Streaming Online audio streaming of the live radio broadcast via the Amperwave platform, allowing listeners to tune in via web browser or mobile app.
- Dick & Dave Morning Show Weekday morning radio program hosted by Dick Daniels and David Page, airing from 6am-10am, featuring music, comedy, information, and community events including 'Feel Good on the 50s' and 'Feed Dave Thursdays.'
- Feed Dave Thursday Weekly recipe segment featuring food content published each Thursday, with exclusive sponsorship by Kroger, including printable recipes and cooking instructions.
- Advertising Services Advertising sales services for businesses seeking to reach the station's listener audience through on-air and digital placements, managed by General Sales Manager Nadra Scott.
Companies that use Q99 - WSLQ 99.1
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Q99 - WSLQ 99.1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Q99 - WSLQ 99.1 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KrogercoreKroger is the exclusive sponsor of the 'Feed Dave Thursday' segment on the Dick & Dave morning show. Each Thursday, the show awards one lucky listener with a Kroger Feed Dave Thursday's Apron. Kroger provides product prizes and promotional sponsorship in exchange for brand exposure to the station's local audience.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Q99 - WSLQ 99.1 competitors and assessment
Company assessmentDirect peers
- WXLK - K92 (Mel Wheeler sister station): WXLK K92 is a Roanoke-market CHR/hot AC station operated by the same parent (Mel Wheeler, Inc.) as Q99 WSLQ. Same building, same sales team, competing directly for the same local ad dollars and overlapping younger skewing audiences - the most directly comparable station in the market.
- WFIR (Mel Wheeler sister station): WFIR is a Roanoke news/talk AM station operated by Mel Wheeler, Inc. and shared by Q99 personnel (e.g., Joey Self hosts morning news on WFIR). It is a direct sibling station under common ownership, providing cross-format comparison on local ad pricing, ratings, and digital monetization.
Broad incumbents
- Alpha Media: Alpha Media is a mid-size U.S. radio broadcaster with CHR/hot AC stations across secondary markets. Directly comparable in scale and market focus to Q99 and a relevant competitor for regional ad budgets in Virginia and neighboring states.
- Cumulus Media: Cumulus Media operates hundreds of local FM/AM stations across the U.S., including CHR format stations in similar mid-sized markets. It is one of the few remaining scaled radio broadcasters competing with small private operators like Mel Wheeler for both ad revenue and syndicated programming deals.
- Beasley Media Group: Beasley Media Group operates a portfolio of FM/AM radio stations including CHR-leaning formats in mid-sized U.S. markets. Comparable to Q99 as a competing operator of format-driven FM stations relying on local ad sales and syndicated content for revenue.
- iHeartMedia Roanoke Cluster: iHeart operates the largest U.S. radio cluster portfolio, including CHR stations in comparable mid-sized MSAs. It competes with Q99 for both audience time and local/regional ad spend, and represents the scaled, incumbent version of what a small-market CHR operator like Q99 would benchmark against.
- SiriusXM: SiriusXM is a national subscription audio platform competing with terrestrial CHR stations for listener time and ad-attention share. It serves as the structural alternative to free over-the-air FM listening and is the most relevant at-scale competitor for audience share.
- Audacy (formerly Entercom/CBS Radio): Audacy is a major U.S. commercial radio operator with CHR format stations in many mid-sized markets. It competes with Q99 for advertisers and listeners, and is comparable as a scaled operator of hot AC / CHR stations against which Q99's ratings and ad rates would be benchmarked.
- Townsquare Media: Townsquare Media is a smaller-scale, multi-market U.S. radio operator with a portfolio of CHR and hot AC stations in mid-sized markets similar to Roanoke-Lynchburg. It is comparable to Mel Wheeler in scale and go-to-market (cluster-based local sales) and competes in similar regional ad categories.
Emerging players
- TuneIn: TuneIn aggregates thousands of live radio streams (including AM/FM simulcasts) alongside podcasts and music, and functions as a distribution overlay for stations like Q99. Comparable as the leading internet-radio listening app that competes for digital listening time with Q99's own Amperwave-powered stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Q99 - WSLQ 99.1 social profiles
Digital presenceQ99 - WSLQ 99.1 compliance and trust
Trust signalCompliance1 record
Q99 - WSLQ 99.1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q99 - WSLQ 99.1 leadership team
Management profileNumber of profiles
Profiles8 records
Q99 - WSLQ 99.1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q99 - WSLQ 99.1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q99 - WSLQ 99.1
What does Q99 - WSLQ 99.1 do?
Q99 WSLQ 99.1 FM is a contemporary hit radio station broadcasting on the 99.1 MHz FM frequency in the Roanoke and Lynchburg, Virginia markets. The station delivers a format of "Today's Hits, Yesterday's Favorites" including the Dick & Dave Morning Show, local news, music, weather, and community event coverage, distributed via over-the-air broadcast and online streaming. It monetizes its audience primarily through the sale of advertising airtime and sponsorships to local and regional businesses.
Is Q99 - WSLQ 99.1 a public or private company?
Q99 - WSLQ 99.1 is a private company. It is classified as unknown and is currently operating.
When was Q99 - WSLQ 99.1 founded?
Q99 - WSLQ 99.1 was founded in 1989.
Where is Q99 - WSLQ 99.1 based?
Q99 - WSLQ 99.1 is headquartered in Roanoke, United States, in the North America region.
How does Q99 - WSLQ 99.1 make money?
One revenue line is on record: advertising Sales.
Who are Q99 - WSLQ 99.1's main competitors?
Direct peers on record are WXLK - K92 (Mel Wheeler sister station) and WFIR (Mel Wheeler sister station). Broad incumbents are Alpha Media, Cumulus Media, Beasley Media Group, iHeartMedia Roanoke Cluster, SiriusXM, Audacy (formerly Entercom/CBS Radio) and Townsquare Media. TuneIn is listed as an emerging player.
Does Q99 - WSLQ 99.1 have an API?
No public API is recorded for Q99 - WSLQ 99.1.
What industry is Q99 - WSLQ 99.1 in?
Q99 - WSLQ 99.1's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.