Latitude 33 Brewing Company

What Latitude 33 Brewing Company does

Latitude 33 Brewing Company is a privately held craft brewery headquartered in San Diego, California, operating under the Latitude 33 Brewing brand with a lifestyle-oriented sub-brand called Latty 88. The company produces a portfolio of specialty craft beers built on traditional brewing techniques combined with unconventional ingredients: Blood Orange IPA (American IPA brewed with blood orange, 7.2% ABV, 61 IBU), Honey Hips (ale brewed with clover honey and spices, 8.3% ABV, 18 IBU), Mangoveza (tropical mango IPA with habanero heat, 7.2% ABV, 64 IBU, limited availability), and Blonde Cartel (golden blonde ale, 5.1% ABV, 25 IBU). The Latty 88 sub-brand is positioned as a low-calorie (88-calorie) lifestyle beer targeted at active consumers pursuing outdoor activities such as hiking, surfing, and trail adventures.

The company's go-to-market is a direct-to-consumer model executed through four channels: an on-site taproom serving year-round and seasonal draft offerings including growler fills; local draft distribution to San Diego-area bars, restaurants, and taprooms; retail packaged goods (12oz cans, 22oz bottles) at local stores; and a newsletter-based direct-to-consumer ordering and delivery program for the Latty 88 sub-brand. Marketing is conducted primarily through organic social media — a dedicated @latty88beer Instagram account for lifestyle imagery and a @latitude33brew Twitter account for the main brand — alongside an email newsletter used for direct consumer engagement and product announcements.

Latitude 33's customer base is segmented horizontally into two primary personas — Craft Beer Enthusiasts seeking non-traditional flavor profiles in the San Diego market and Active Lifestyle Consumers seeking a refreshing, lower-calorie beer that fits spontaneous outdoor use cases — plus a secondary on-premise accounts segment (San Diego bars and restaurants seeking distinctive local craft offerings). The company has no disclosed parent, no institutional funding, no public financials, and no headcount or revenue figures available; its distribution footprint is bounded to the San Diego metro. Strategic activity in the input period is limited to the April 2024 launch of the Latty 88 sub-brand and its associated DTC channel.

Name

Latitude 33 Brewing Company

Legal name

Latitude 33 Brewing Company

Website

https://latitude33brewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Latitude 33 Brewing Company is a privately held San Diego craft brewery producing specialty beers including Blood Orange IPA, Honey Hips, Mangoveza, Blonde Cartel, and the Latty 88 low-calorie lifestyle sub-brand, sold via its taproom, local draft accounts, retail packaged goods, and a newsletter-based DTC channel.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Specialty IPA production
• Low-calorie beer
• Taproom operations
• Craft beer distribution

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Draft Beer Sales: On-tap beer sales through taproom and local venue distribution, including year-round and seasonal releases in 12oz pours and growlers
2. Packaged Beer Sales: Canned and bottled beer sold for off-premise consumption, including 12oz cans and 22oz bottles at retail
3. Direct-to-Consumer Shipping: Newsletter-based direct-to-consumer sales and delivery program for Latty 88, where 'All things Latty88 related delivered directly to your inbox, no cover charge'

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Latitude 33 Brewing Company is a San Diego-based craft brewery that produces and sells specialty craft beers, including Blood Orange IPA, Honey Hips Ale, Mangoveza Tropical Mango IPA, Blonde Cartel Golden Ale, and the Latty 88 low-calorie lifestyle beer. Products are sold on-site through a taproom, distributed via draft accounts to local bars and restaurants, and packaged in cans, bottles, and growlers for retail sale.

Product overview

Latitude 33 Brewing Company is a San Diego-based craft brewery offering a portfolio of specialty beers. The core portfolio includes the flagship lifestyle beer Latty 88 (a 88-calorie low-calorie beer) and several craft IPAs and ales: Blood Orange IPA (year-round, 7.2% ABV), Honey Hips (honey-spiced ale, 8.3% ABV), Mangoveza (tropical mango IPA with habanero heat, limited availability), and Blonde Cartel (golden blonde ale, 5.1% ABV). Beers are available in various formats including cans (12oz), draft, growlers, and 22oz bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Latty 88: A sub-brand of Latitude 33 Brewing, Latty 88 is a low-calorie beer (88 calories) marketed as a refreshing, low-calorie drinking experience for those living spontaneously and pursuing outdoor activities.

Products and services

• Latty 88 A refreshing, low-calorie craft beer with 88 calories per serving, marketed as a lifestyle beverage for thrill-seekers and consumers pursuing spontaneous outdoor activities.
• Blood Orange IPA Year-round American IPA brewed with blood orange featuring a crisp entry and slightly sweet finish, 7.2% ABV and 61 IBU. Available on draft, in 12oz cans, 22oz bottles, and growlers.
• Honey Hips Year-round ale brewed with clover honey and spices, featuring floral hop character with biscuit-like malt flavor. 8.3% ABV and 18 IBU, available on draft, in 12oz cans, 22oz bottles, and growlers.
• Mangoveza Tropical Mango IPA Limited availability tropical mango IPA combining fruity bitterness upfront with habanero warmth, 7.2% ABV and 64 IBU. Available on draft, in 12oz cans, and growlers.
• Blonde Cartel Golden blonde ale with balanced floral hop character and biscuit-like malt flavor, 5.1% ABV and 25 IBU. Marketed as a sessionable, perfectly balanced refreshment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Pizza Port Brewing Company: San Diego-area craft brewery with multiple taproom locations and a wide IPA portfolio. Comparable brewpub/taproom model and regional craft enthusiast targeting.
• Coronado Brewing Company: Southern California craft brewery with a similar year-round and seasonal IPA portfolio plus a taproom model. Comparable in product mix and brand positioning, though expanding into broader distribution.

Direct peers

• Modern Times Beer: San Diego-based craft brewery with a specialty/experimental portfolio and a tasting-room-forward model. Similar flavor-forward positioning and active-lifestyle brand identity to Latitude 33.
• AleSmith Brewing Company: San Diego craft brewery with a premium IPA and specialty ale portfolio, distributing in cans/bottles and through local taprooms. Directly comparable in product format and target consumer (craft enthusiasts).
• Stone Brewing: Iconic San Diego craft IPA brewery with strong regional brand identity and extensive draft/retail distribution. Competes head-to-head for tap handles and craft enthusiast mindshare in the same San Diego market.
• Ballast Point Brewing Company: San Diego-founded craft brewery with a specialty IPA portfolio (Sculpin, Grapefruit Sculpin) that overlaps Latitude 33's citrus-infused IPA category. Operates taprooms and broad distribution, providing direct competition for on-premise and off-premise channels.
• Green Flash Brewing Company: San Diego craft brewery known for hop-forward IPAs (West Coast IPA, Treasure Chest) with multi-format distribution. Competes in the same regional IPA category and craft enthusiast segment.
• Amplified Ale Works: San Diego craft brewery with a small-format taproom and specialty IPA portfolio. Directly comparable in scale, geography, and craft-consumer focus.
• Mission Brewery: San Diego craft brewery operating from a downtown tasting room with a year-round and seasonal packaged lineup. Comparable scale, format, and distribution approach to Latitude 33.
• Karl Strauss Brewing Company: San Diego-based craft brewery operating a taproom and distributing across Southern California with a comparable portfolio of year-round and seasonal IPAs/ales. Closest geographic and operational peer to Latitude 33.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/latitude33brew
• Instagraminstagram.com/latty88beer
• Facebookfacebook.com/latitude33brew
• LinkedInlinkedin.com/company/3100419

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude 33 Brewing Company