VÍNO BLATEL

What VÍNO BLATEL does

VÍNO BLATEL, a.s. is a traditional Moravian winery founded in 1990 (continuing a winemaking tradition in Blatnice pod Svatým Antonínkem documented since the 14th century) and headquartered in the Slovácká wine sub-region at the foothills of the Bílé Karpaty (White Carpathians). The company operates 158 hectares of owned vineyards across plots including Kamenice, Antonínek, Stará hora, Floriánky, Rybníčky, Nadhájčí, Dílce, Roháče, and Humna, within a broader 284-hectare Blatnice growing area, and claims to be the largest domestic Czech producer of the Merlot grape variety. Its core production is stainless-steel-tank aged wines sealed with screw caps, organized into four certification tiers — quality wines (jakostní), Moravian regional wines (moravská zemská vína), premium selection wines (přívlastková výběrová), and the protected-designation VOC Blatnice tier — plus the UNIQUE premium line, the Uprka edition inspired by the Slovácko painter Joža Uprka, sparkling wines (sekty), the Bublinky national perlivé víno sub-brand, Bag-in-Box formats, and grape juices (mošty).

The business model is multi-channel direct-to-consumer anchored, with a proprietary e-shop (eshop.vinoblatel.cz) offering a 10% loyalty discount to registered customers and free shipping above 1,200 Kč, a recurring wine subscription (Vinné předplatné), a company-owned vinotéka on Michalská street in Prague operating 10:00-20:00 daily, general retail distribution across the Czech Republic, a HoReCa segment, and a wine tourism / experiential layer offering guided tastings in the traditional cellars at Pod búdama (declared a heritage reservation in 1995). Pricing is unit-based across tiers, ranging from roughly 111-120 Kč for entry-level quality wines to 269 Kč for brut sekt and 285 Kč for 3L Bag-in-Box. The company is incorporated as a private Czech joint-stock company (a.s.), registered at the Regional Court in Brno under file B 3697, with no identified parent, private equity, or venture capital ownership. Key commercial validation includes a Gold Medal at Salon Vín for Merlot UNIQUE 2018, a Gold Medal at VINEX 2026 for Bublinky, and a Silver Medal at VINEX 2026 for Sylvánské zelené 2025.

Name

VÍNO BLATEL

Legal name

VÍNO BLATEL, a.s.

Website

https://vinoblatel.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

VÍNO BLATEL is a traditional Moravian winery producing quality, premium, and sparkling wines from 158 hectares of owned Bílé Karpaty vineyards, selling direct-to-consumer via e-shop, a Prague retail shop, general retail, and wine tourism across the Czech Republic.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Moravian wine production
• Winemaking services
• Wine retail
• VOC regional wines
• Sparkling wine production

Headquarters

HQ city

Blatnice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales (E-shop): Online sales through company e-commerce platform with registered customer accounts, discount programs, and subscription service
2. Physical Retail - Vinotéka: Company-owned wine shops (vinotéka) including Prague location on Michalská street
3. Retail Distribution: Sales through various retail locations across Czech Republic
4. Wine Tourism & Experiences: Guided tastings in traditional wine cellars, event hosting

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VÍNO BLATEL is a traditional Moravian winery that produces and sells a comprehensive portfolio of wines from its own 158 hectares of vineyards in the Bílé Karpaty (White Carpathians) terroir near Blatnice pod Svatým Antonínkem. Its offering spans quality and regional wines, premium selection (přívlastková výběrová) wines, VOC Blatnice terroir wines, the UNIQUE premium line including award-winning Merlot, sparkling and semi-sparkling wines (including the Bublinky national brand), Bag in Box formats, grape juices, gift vouchers, and a wine subscription service, distributed through its own e-shop, physical wine shops (vinotéka), and retail partners.

Product overview

VÍNO BLATEL operates as a traditional Moravian winery producing a comprehensive portfolio of wines from its own 158-hectare vineyards in the Slovácká wine sub-region near Blatnice pod Svatým Antonínkem. The product portfolio includes: (1) Quality and Moravian regional wines in various sweetness levels (suchá, polosuchá, polosladká, sladká); (2) Premium selection wines with protected designation VOC Blatnice; (3) The UNIQUE premium line featuring award-winning Merlot from Plachty vineyard; (4) Sparkling wines (sekty) and semi-sparkling wines including the national 'Bublinky' brand; (5) The Uprka edition wines inspired by folk art; (6) Bag in Box formats, grape juices (mošty), and wine subscription services. The e-commerce platform eshop.vinoblatel.cz serves as the primary digital sales channel.

Differentiator

Problem solved

Functional benefit

Brands

• VOC Blatnice: Wines from the Blatnice appellation with distinctive regional character from the Bílé Karpaty terroir.
• Řada Unique
• Edice Uprka
• Bublinky

Products and services

• Vína jakostní a moravská zemská vína (Quality and Moravian regional wines)

Quantifiable outcome

• Merlot UNIQUE 2018 awarded Gold Medal at Salon Vín (prestigious national wine competition)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Habánské sklepy: Traditional Moravian winery with cellars, wine museum, tastings, and DTC retail. Comparable heritage-tourism positioning and product mix to VÍNO BLATEL.
• Vinařství Mikrosvín Mikulov: Major Moravian winery with extensive own vineyards, multi-tier product lines, and established export presence. Comparable production scale, regional terroir focus, and product breadth, though larger and more internationally oriented than VÍNO BLATEL.
• Vinselekt Michlovský: Czech Moravian wine producer and merchant with broad portfolio and DTC channels including e-shop. Comparable as a multi-tier wine producer operating in the same domestic market.
• Sonberk: Boutique Moravian winery focused on single-vineyard terroir wines, premium pricing, and tasting experiences. Comparable as a regional Czech winery with emphasis on terroir storytelling, though smaller scale than VÍNO BLATEL.
• Vinařství LAHOFER: Moravian winery with own vineyards, e-shop sales, vinotéka, and wine tourism. Comparable in DTC strategy, regional terroir positioning, and premium portfolio structure.
• Znovín Znojmo: One of the largest Moravian wine producers with own vineyards, multi-tier product range (quality to premium), e-shop, and wine tourism offerings. Closely comparable in production scale, geography, and go-to-market mix.
• Château Valtice: Historic South Moravian winery operating own vineyards, vinotéka, and wine tourism in a heritage castle setting. Comparable to VÍNO BLATEL as a Moravian estate with heritage positioning, DTC retail, and tasting experiences.
• Vinařství U Kapličky: Moravian family winery with own vineyards, cellar tours, and quality/premium portfolio. Comparable scale, regional focus, and tourism-led DTC model.
• Templářské sklepy Čejkovice: Czech Moravian winery with its own vineyards, cellar tours, and a portfolio of quality, premium, and sparkling wines sold through own e-shop and retail. Directly comparable to VÍNO BLATEL in scale, regional terroir focus, and multi-channel DTC model.

Broad incumbents

• Bohemia Sekt: Czech Republic's largest sparkling wine producer, offering sekty and perlivá vína at scale across retail and HoReCa. Comparable to VÍNO BLATEL's Bublinky and sekt portfolio, but operates as a much larger incumbent in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/vinoblatel.cz
• Instagraminstagram.com/vinoblatel.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VÍNO BLATEL