Kool2Play
Kool2Play S.A. is a Warsaw-based independent game developer and publisher founded in 2013, creating original PC, console, and mobile titles distributed via Steam, PlayStation, Xbox, Nintendo Switch, and Google Play for global consumer gaming audiences, with a wholly-owned marketing services subsidiary.
- Company typePublic
- Founded2013
- HeadquartersWarszawa, Poland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Kool2Play does
Kool2Play S.A. is a Warsaw-based independent game developer and publisher founded in 2013 by Marcin Marzęcki. The company designs and develops original PC, console, and mobile games distributed under the Kool2Play brand across Steam, PlayStation, Xbox, Nintendo Switch, and Google Play. Its current product catalog comprises five proprietary titles: Uragun (a roguelite mech shooter launched in full on Steam in March 2023 and on consoles in 2024 via publishing partner Drageus Games), Ripperdoc Simulator (cyberpunk-themed body-mod simulator released November 2025), Friendship Dungeon: Party Puzzler (co-op roguelite dungeon puzzler scheduled for Q2 2026), Pirate Cove Simulator, and Alchemist Shop Simulator. The studio targets trend-driven genres with established player communities and operates a targeted ~1.5-year production cycle to manage costs.
The company monetizes through one-time digital game sales across major storefronts, supplemented by revenue-share on mobile distribution (an October 2025 exclusive worldwide Google Play deal with Lightning Ball Studios for Miscrits: World of Creatures) and console publishing partnerships. A wholly-owned subsidiary, Kool Things sp. z o.o., provides third-party international game marketing services (PR, influencer, performance, social, video), contributing an additional B2B services revenue stream. The company has accessed public capital markets via a February 2021 listing on the Warsaw Stock Exchange's NewConnect alternative market (ticker: K2P), and has supplemented development funding through multiple NCBR grants totaling over 5.2 million PLN.
Kool2Play serves primarily individual consumer gamers globally, with no disclosed enterprise or B2B customer base in its core publishing segment. The studio is led by CEO and co-founder Marcin Marzęcki (former CD Projekt and CD Projekt RED marketing executive) and operates with a 1-10 employee footprint from its Warsaw headquarters. The 2024 board resignations of Michał Marzęcki and Aleksander Pakulski (latter to focus on subsidiary Kool Things and related entity Buffmaker) reflect an ongoing corporate realignment as the firm scales its multi-title pipeline.
Kool2Play firmographics
Firmographics- Name
- Kool2Play
- Legal name
- Kool2Play S.A.
- Website
- https://kool2play.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kool2Play S.A. is a Warsaw-based independent game developer and publisher founded in 2013, creating original PC, console, and mobile titles distributed via Steam, PlayStation, Xbox, Nintendo Switch, and Google Play for global consumer gaming audiences, with a wholly-owned marketing services subsidiary.
- Ownership category
- akta.pro rank
Kool2Play industry classification
Industry- Product category
- Video Game Development
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Kool2Play is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Kool2Play business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Game Sales: One-time purchase revenue from selling complete games on digital distribution platforms including Steam, PlayStation, Xbox, Nintendo Switch, and Google Play
- Kool Things Marketing Services: Subsidiary company providing comprehensive international game marketing services including promotional campaigns, PR, influencer marketing, advertising, social media, and performance marketing
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Kool2Play product offering
Product offeringCore offering
Kool2Play is an independent video game developer and publisher that creates and sells original simulation, roguelite, and cooperative action games for PC (Steam), console (PlayStation, Xbox, Nintendo Switch), and mobile (Google Play) platforms. The company's current portfolio includes five proprietary titles — Uragun, Friendship Dungeon: Party Puzzler, Ripperdoc Simulator, Pirate Cove Simulator, and Alchemist Shop Simulator. Through its wholly owned subsidiary Kool Things sp. z o.o., Kool2Play also provides international game marketing services.
Product overview
Kool2Play is an independent game development studio that creates original simulation and action games. Their portfolio includes five distinct titles: (1) Uragun, a roguelite mech shooter with skill upgrades and weapon modifications; (2) Friendship Dungeon: Party Puzzler, a co-op roguelite dungeon crawler with tile-swapping puzzles; (3) Ripperdoc Simulator, a cyberpunk-themed illegal surgeon simulation game; (4) Pirate Cove Simulator, a pirate shop and tavern management game; and (5) Alchemist Shop Simulator, a magical shop management game. All titles target PC and console platforms including Steam, PlayStation, Xbox, and Nintendo Switch. The company also has a subsidiary, Kool Things, specializing in international game marketing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Uragun A roguelite mech shooter where the player controls a charming mech in a world taken over by rebellious AI. Players restore order by finding their missing pilot, choosing paths, unlocking abilities, and modifying their mech and weapons. Released on Steam (2023) and ported to PlayStation 4/5, Xbox One/Series S/X, and Nintendo Switch (2024) via Drageus Games.
- Friendship Dungeon: Party Puzzler A co-op roguelite dungeon crawler party puzzler for up to 4 players. Players navigate changing labyrinths where each room is a unique tile-swapping puzzle filled with traps, monsters, and treasures. Released on Steam.
- Ripperdoc Simulator A cyberpunk-themed illegal surgeon simulator where players run a seedy electronics shop as a front for illegal body modification procedures, serving desperate clients seeking cybernetic implants for power, beauty, or survival. Released on Steam.
- Pirate Cove Simulator A pirate-themed shop and tavern simulator set on the Isle of the Damned. Players run a shop and tavern, trade with undead pirates, operate their own distillery, brew local plants into potent drinks, search for hidden treasures, and fish.
- Alchemist Shop Simulator A magic shop simulator where players run an alchemist shop, experiment with bought or home-grown ingredients to brew potions for eccentric clientele, buy low, sell high, and build their shop into a legend.
- Kool Things International Game Marketing Services Professional international game marketing services offered through wholly owned subsidiary Kool Things sp. z o.o. Includes promotional campaigns, PR, influencer marketing, advertising, social media management, performance marketing, and video production for gaming industry clients.
Quantifiable outcome
- Uragun demo reached gaming publications across three continents - Europe, America, and Asia
- +1 more outcomes
Companies that use Kool2Play
Customer profileSegments3 records
Ideal customer profiles2 records
Kool2Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kool2Play partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lightning Ball Studios LtdcoreExclusive distribution agreement for Miscrits: World of Creatures on Google Play platform across worldwide markets. Kool2Play receives a percentage of profits from game sales.
- Drageus GamescorePartnership for console release of Uragun game. Drageus Games is responsible for porting and publishing Uragun on PlayStation 4 and 5, Xbox One, Series S and X, and Nintendo Switch platforms in 2024.
- Unseen SilenceminorMarketing collaboration through Kool Things subsidiary for promotion of the game Ultra Mega Cats. Project advertising budget of one million PLN.
- Kancelaria Adwokacka Kramer i WspólnicycoreAuthorized Advisor for NewConnect listing process. Law firm responsible for introducing company shares to public trading.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Kool2Play competitors and assessment
Company assessmentDirect peers
- Movie Games: Movie Games is a Polish WSE-listed indie publisher developing and releasing niche simulation and adventure titles. It is comparable in listing venue (Warsaw public markets), small-team structure, and portfolio diversity strategy.
- SimFabric: SimFabric is a Polish indie publisher and developer focused on simulator and mid-core PC/console titles on Steam. It overlaps with Kool2Play on Steam-led simulator publishing and small-team development economics.
- Art Games Studio: Art Games Studio is a Polish small-cap game developer/publisher listed on NewConnect, producing low-budget simulation and casual PC titles. It is one of the most size-comparable peers to Kool2Play in headcount, listing tier, and product scope.
- Render Cube: Render Cube is a Polish small studio best known for medieval-themed simulators such as Thief Simulator and its sequels. It mirrors Kool2Play's small-team indie simulator focus and Polish/WSE-adjacent footprint.
- PlayWay: PlayWay is a Warsaw-listed Polish indie publisher whose entire portfolio is built around small studios making niche simulation and management games (Car Mechanic Simulator, House Flipper, Thief Simulator). It is the closest structural peer to Kool2Play's simulator-led, small-team publishing model.
- Frozen District: Frozen District is a Polish indie studio (and PlayWay subsidiary) developing House Flipper and related simulation titles. It is directly comparable to Kool2Play in scale, simulator-genre focus, and Poland-based small-team structure.
- Ultimate Games: Ultimate Games is a Polish indie publisher with a Steam-first, simulator-and-casual portfolio distributed across multiple small studios. It overlaps directly with Kool2Play's indie PC publishing model and Central-European operating base.
Broad incumbents
- 11 bit studios: 11 bit studios is a larger Warsaw-listed Polish game developer (This War of Mine, Frostpunk). It is a broad-incumbent peer — same Polish public-market ecosystem and developer DNA, but materially larger scale and AAA-adjacent product positioning.
- Bloober Team: Bloober Team is a Polish WSE-listed developer of horror/narrative games (Layers of Fear, The Medium). It is a broad-incumbent peer sharing Polish origin and public-market listing, though operating at significantly larger scale and with a different genre focus.
Others
- Drageus Games: Drageus Games is Kool2Play's actual console publishing partner for Uragun. It is included as an adjacent/ecosystem peer — a Polish console porting-and-publishing specialist that operates in the same indie supply chain as Kool2Play but on the publishing side rather than as a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kool2Play social profiles
Digital presenceKool2Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kool2Play leadership team
Management profileNumber of profiles
Profiles6 records
Kool2Play subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kool2Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kool2Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kool2Play
What does Kool2Play do?
Kool2Play is an independent video game developer and publisher that creates and sells original simulation, roguelite, and cooperative action games for PC (Steam), console (PlayStation, Xbox, Nintendo Switch), and mobile (Google Play) platforms. The company's current portfolio includes five proprietary titles — Uragun, Friendship Dungeon: Party Puzzler, Ripperdoc Simulator, Pirate Cove Simulator, and Alchemist Shop Simulator. Through its wholly owned subsidiary Kool Things sp. z o.o., Kool2Play also provides international game marketing services.
Is Kool2Play a public or private company?
Kool2Play is a public company. It is classified as public and is currently operating.
When was Kool2Play founded?
Kool2Play was founded in 2013. It employs 1 to 10 people.
Where is Kool2Play based?
Kool2Play is headquartered in Warszawa, Poland, in the Europe region.
How does Kool2Play make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are kool Things Marketing Services.
Who are Kool2Play's main competitors?
Direct peers on record are Movie Games, SimFabric, Art Games Studio, Render Cube, PlayWay, Frozen District and Ultimate Games. Broad incumbents are 11 bit studios and Bloober Team. Drageus Games is listed as an others.
Does Kool2Play have an API?
No public API is recorded for Kool2Play.
What industry is Kool2Play in?
Kool2Play's product category is Video Game Development. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 339930 and its SIC code is 3944.