August Consulting

What August Consulting does

August Consulting Pte Ltd is a Singapore-headquartered corporate and financial communications consulting firm established in its current form in 2002, with operating roots tracing to 1992 through predecessor entities (Fleishman-Hillard Scotchbrook, Scotchbrook Communications, Scotchbrook-BSMG). The firm operates a boutique model with 11–50 employees, led by Managing Partner and founder Alan Lee (a former investment banker and Executive Editor of the Business Times), and delivers a portfolio of ten advisory service lines: Investor Relations, Financial Communications, IPO Communications, SPAC Communications, Corporate Communications, Marketing Communications, Start-Up Communications, Issues and Crisis Management, Transaction Communications, and Media Training. Its client base spans listed companies, IPO aspirants, SPAC issuers, start-ups, and foreign and local multinationals, with cumulative track records including over 200 IPOs managed in Singapore and over 400 publicly-listed and private companies served since 1992.

Underlying delivery is people-led consulting — there is no proprietary technology platform, no API, and no disclosed software product. The firm instead relies on senior practitioner expertise (spanning investment banking, journalism, investment research, and corporate communications), an affiliate network covering ten countries (Singapore, Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Thailand, UK, USA) for cross-border mandates, and deep media relationships cultivated over three decades. Revenue is generated primarily through professional consulting fees on a project and retainer basis, supplemented by a small-ticket 'Open Line' consultation channel priced at a flat fee of S$20 per 30-minute session. The firm has no disclosed parent company, no institutional funding, and no public listing, operating as a privately-held independent entity whose strategic moves over the past decade have focused on extending its service portfolio (notably into SPAC communications as the first Singapore-based firm on a NASDAQ SPAC listing in 2019) and broadening digital delivery via partnerships such as the DollarsAndSense collaboration.

Name

August Consulting

Legal name

August Consulting Pte Ltd

Website

https://august.com.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

August Consulting is a Singapore-based boutique corporate and financial communications consultancy serving listed companies, IPO and SPAC issuers, and multinationals with advisory services spanning investor relations, IPO/SPAC communications, crisis management, and transaction communications, with no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Corporate and Financial Communications Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Investor relations services
• Financial communications consulting
• IPO communications
• Corporate communications
• Crisis management consulting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting fees for corporate and financial communications services including investor relations, financial communications, IPO communications, SPAC communications, corporate communications, marketing communications, start-up communications, issues and crisis management, transaction communications, and media training.
2. Open Line Consultation Service: Limited-period, no obligation, 30-minute consultation service at a flat fee of $20 per session for investor and public relations advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

August Consulting is a Singapore-based corporate and financial communications consultancy. It provides advisory services spanning investor relations, financial communications, IPO and SPAC communications, corporate and marketing communications, transaction (M&A) communications, issues/crisis management and media training for listed companies, IPO aspirants, start-ups and multinationals.

Product overview

August Consulting is a corporate and financial communications consultancy offering a unified portfolio of advisory services rather than a software platform. The core offering is Open Line, a fee-based consultation service at $20 for 30-minute sessions. The service portfolio includes 10 distinct communications service offerings: Investor Relations, Financial Communications, IPO Communications, SPAC Communications, Corporate Communications, Marketing Communications, Start-Up Communications, Issues and Crisis Management, Transactions Communications, and Media Training. These services are provided as consulting engagements to listed companies, IPO aspirants, start-ups, and multinational corporations seeking to manage communications with investors, media, and other stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Line A limited-period, no-obligation 30-minute consultation service (flat fee of $20 per session) offering investor and public relations advice to companies seeking to boost their corporate image and communication strategies during challenging business conditions.
• Investor Relations Services Professional investor relations advisory covering financial, operational and market-securities performance, corporate change and regulatory issues. Includes strategic advisory, communications planning, positioning and key messaging, content development, PR, investor engagement events and issues management. For listed companies and IPO aspirants.
• Financial Communications Services Strategic communications for companies seeking funding or financial restructuring, engaging the investment community, regulators, rating agencies and media to achieve optimal valuations, compliance and corporate governance.
• IPO Communications Services End-to-end IPO communications from pre-lodgement to post-listing, including corporate positioning, collateral development (deck, prospectus gatefold, IR website, factsheet) and media training. The firm has managed over 200 IPOs in Singapore since 1992.
• SPAC Communications Services Communications and PR for Special Purpose Acquisition Companies covering strategic positioning and messaging, media relations, investor relations, collateral development and issues/crisis management from listing through business combination.
• Corporate Communications Services Corporate branding, reputation management, corporate social responsibility, issues management and internal/employee communications to drive growth through effective reputation building.
• Marketing Communications Services Marketing communications strategy and execution including media relations, corporate image development, brand positioning/re-vitalisation, digital marketing and event marketing.
• Start-Up Communications Services Communications services for start-ups including media profile building, media strategy and positioning, investor access (fund managers, family offices, VC and PE), copywriting and event/project management.
• Issues and Crisis Management Services Strategic counsel for anticipating, preparing and managing issues and responding to negative events, covering litigation, shareholder activist campaigns, environmental issues, government-related actions, workplace incidents and financial matters.
• Transactions Communications Services Strategic advice and communications counsel for financial transactions including M&As, RTOs, corporate restructurings and private equity transactions, developing strong valuation narratives.
• Media Training Services Media training and executive coaching to enhance clients' verbal and non-verbal communication skills for media interviews and public speeches, covering print media and TV/radio interview techniques.

Quantifiable outcome

• Over 200 IPOs managed successfully in Singapore
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered historical and core.

• Golin HarrishistoricalStrategic or Co-development Partner · 1 January 2002Merged with Golin Harris in 2002 following acquisition of True North by Interpublic Group. This merger led to the establishment of August Consulting as an independent entity.
• DollarsAndSensecoreGTM or Marketing PartnerDigital and social media partnership to deepen and broaden stakeholder engagement strategy. August Consulting partnered with DollarsAndSense and other platforms to enhance digital communication capabilities for clients amidst digital disruption impacting business environments.
• Fleishman-HillardhistoricalStrategic or Co-development PartnerHistorical joint venture partnership established in 1992 when Mr Alan Lee, Managing Partner, started a joint venture with US-based agency Fleishman Hillard in Singapore. This partnership laid the foundation for the company's corporate communications expertise.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SEC Newgate: An integrated strategic communications and public affairs firm with a strong investor relations practice in Asia-Pacific. Directly comparable to August Consulting's financial communications and IPO/SPAC advisory work.
• Citigate Dewe Rogerson: Specialist financial and corporate communications consultancy with strong Asia-Pacific footprint focused on IPOs, IR and transaction communications. Closely comparable niche focus to August Consulting.

Broad incumbents

• Edelman: The world's largest PR firm with an established Singapore and Asia-Pacific footprint. Overlaps with August Consulting across corporate, financial and crisis communications for listed and large private clients.
• Brunswick Group: Global corporate communications and M&A advisory firm with significant Asia-Pacific presence. Competes with August Consulting on transaction communications, IPO communications and crisis work for listed companies.
• Teneo: Global advisory firm offering strategic communications and financial advisory services; competes for Singapore-listed and APAC transaction communications mandates alongside August Consulting.
• Golin: Global communications agency that merged with August Consulting's predecessor in 2002 and continues to operate in Singapore as a broad incumbent. Competes for the same client roster.
• Fleishman-Hillard: Global PR and corporate communications network with a Singapore office, and August Consulting's historical founding partner through the 1992 joint venture. Competes broadly for corporate communications mandates in the same Singapore market.
• APCO Worldwide: Global advisory and communications firm with regional offices in Asia offering corporate, financial and public affairs services. Competes directly with August Consulting for transaction and IPO communications work.
• Ogilvy Public Relations: Global integrated communications network with strong Asia-Pacific corporate and financial communications capability. Competes for public relations and corporate communications mandates with listed Singapore clients.
• Hill+Knowlton: Global communications consultancy with Asia-Pacific presence, providing corporate, financial and crisis communications to listed companies in competition with August Consulting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/august-consulting-pte-ltd
• Facebookfacebook.com/AugustConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about August Consulting