MRM Distribution

What MRM Distribution does

MRM Distribution GmbH & Co. KG is a German specialist B2B distributor founded in 2017 and headquartered in Unterschleißheim near Munich. The company operates exclusively in the secondary software market and adjacent IT solutions, targeting IT resellers, system integrators (Systemhäuser), and end businesses through a partner-only motion — its online shop is gated by registration and manual account activation, and all sales flow through verified channel partners rather than direct to consumers. The business is anchored in a circular-IT-economy thesis, buying decommissioned Microsoft software licenses from companies and reselling them to channel partners with full audit-proof documentation covering original purchase confirmation, uninstallation evidence, and a legally compliant transfer-of-usage-rights document.

The product portfolio spans three pillars: (1) "smart licensing by MRM," covering used Microsoft software (Office, Exchange, Server, CALs), Microsoft cloud and hybrid licensing advisory, and license buyback services; (2) data-protection-compliant AI solutions distributed under a strategic partnership with PRAGATIX, offering Private AI and an AI Firewall in on-premise and SaaS form factors; and (3) hyperautomation delivered via a partnership with Quickwork, providing a white-label-capable no/low-code workflow platform. Supporting tooling includes the CCP LiMa Connector, a multi-client-capable SAM add-on for SME-focused service providers. The technology backbone is a compliance-documentation system rather than a transactional marketplace, with the legal framework resting on the EU exhaustion principle affirmed by the European Court of Justice (2012) and the German Federal Court of Justice (2013).

The revenue model mixes one-time license resale margins with subscription-style cloud, AI, and hyperautomation revenue, priced per license with volume discounts (example: Office 2024 Standard at €148 per license, 14-day payment terms for buyers, 30-day terms for sellers). Customers span healthcare (AOK Niedersachsen, with a 2,000-seat Office buyback), furniture retail (Möbelhaus), engineering consulting (Vössing), and the NGO sector (adelphi). MRM is a privately held German GmbH & Co. KG with no external investors, 11–50 employees, and a managing-director transition underway: Felix Reichlmair assumed the role on June 16, 2026, succeeding Melanie Achten. The company has held Microsoft Partner status continuously (awards 2021–2025) and won the IT-Business DISTRI AWARD 2026 Gold in Refurbishing & Remarketing.

Name

MRM Distribution

Legal name

MRM Distribution GmbH & Co. KG

Website

https://mrm-distribution.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MRM Distribution is a German B2B specialist distributor (founded 2017, Unterschleißheim) that trades used Microsoft software licenses and distributes cloud, AI (via PRAGATIX), and hyperautomation (via Quickwork) solutions exclusively to registered IT resellers, system integrators, and end businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Unterschleißheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Used Software Resale: MRM purchases unused Microsoft software licenses from companies and resells them to IT resellers and system integrators. The company acts as a specialist distributor in the secondary software market, buying licenses that have been properly decommissioned and reselling them with full legal documentation. Revenue is generated through margin between purchase and sale prices.
2. Cloud and Hybrid Solutions: Consulting and distribution of Microsoft Cloud solutions and hybrid configurations, finding the most sensible combination for each customer's IT infrastructure needs.
3. KI/AI Solutions: Resale and implementation of PRAGATIX data protection-compliant AI solutions including Private AI and AI Firewall products.
4. Hyperautomation Solutions: Distribution and implementation of Quickwork no/low-code automation solutions through the strategic partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MRM Distribution is a German B2B specialist distributor that purchases unused Microsoft software licenses from companies and resells them to IT resellers and system integrators at significant discounts. The company also distributes Microsoft cloud and hybrid solutions, data-protection-compliant AI solutions (PRAGATIX), and hyperautomation platforms (Quickwork), along with a license buyback service that converts dormant software into liquid capital.

Product overview

MRM Distribution operates as a specialist IT distributor offering a comprehensive portfolio centered on sustainable software use and efficient IT solutions. The core offering is 'smart licensing by MRM,' which encompasses three main pillars: (1) Used Software (Gebrauchtsoftware) - pre-owned Microsoft software licenses enabling up to 70% cost savings; (2) Microsoft Cloud Solutions - cloud and hybrid licensing models; and (3) License Selling services. Complementing the licensing business, MRM provides IT solutions through strategic partnerships: PRAGATIX delivers privacy-compliant AI solutions (Private AI and AI Firewall) for on-premise and SaaS deployments, while Quickwork offers a white-label hyperautomation platform for workflow automation. The CCP LiMa Connector serves as an add-on for SAM management. The company operates exclusively through registered IT reseller and system integrator partners, not direct consumers.

Differentiator

Problem solved

Functional benefit

Brands

• smart licensing by MRM: Brand focusing on Microsoft licensing solutions including used software, cloud, and hybrid solutions for IT resellers and businesses.

Quantifiable outcome

• Cost reduction of up to 70% compared to purchasing new software
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development PartnerMicrosoft partner program membership. MRM distributes used and new Microsoft software including Office, Exchange, Server licenses, and CALs. Microsoft has issued official statements (2015, 2018) confirming the legality of used software trading. As of June 2021, Microsoft reversed changes to product terms allowing enterprise customers to sell unused licenses without losing SA offer eligibility.
• PRAGATIXcoreTechnology or IntegrationStrategic partnership for data protection-compliant AI solutions. MRM offers PRAGATIX Private AI and AI Firewall products providing secure on-premise and SaaS AI options for businesses prioritizing data privacy and control.
• QuickworkcoreTechnology or IntegrationStrategic partnership for hyperautomation solutions. MRM offers Quickwork's out-of-the-box, white-label capable no/low-code platform enabling business workflow automation for customers.
• NordanexminorChannel Partner/ Reseller/ DistributorPartner network member shown in logo section. Nordanex is part of MRM's partner ecosystem for IT channel collaboration.
• comTeamminorChannel Partner/ Reseller/ DistributorPartner network member shown in logo section. comTeam is part of MRM's cooperative partner network for IT solutions distribution.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SoftwareOne: Global Microsoft-focused software and cloud licensing specialist serving enterprises and resellers; while much larger and broader, it overlaps with MRM in used/license-optimization advisory and Microsoft cloud distribution.
• Crayon Software Experts: Nordic-headquartered software asset management and cloud economics specialist with strong Microsoft practice; relevant peer for MRM's hybrid licensing and cloud advisory positioning.
• Also Group: Major European IT distribution group offering Microsoft software, cloud services, and channel services to resellers; competes with MRM in the German IT channel at a much larger scale and broader portfolio.
• Arrow Electronics (Enterprise Computing Solutions): Global value-added distributor of enterprise software and cloud solutions, including Microsoft licensing services to resellers and SIs; comparable distribution role with significantly broader scale.

Regional players

• SNT Deutschland: German IT distributor and Microsoft LSP (Licensing Solution Partner) serving mid-market resellers; competes with MRM in German channel software distribution with a focus on Microsoft CSP and license advisory.

Direct peers

• UsedSoft: Pioneering German used-software reseller (originally involved in the precedent-setting UsedSoft v. Oracle case on EU software exhaustion), offering a directly comparable catalog of pre-owned Microsoft and other software licenses.
• Lizengo GmbH: Germany-based software reseller known for deeply discounted Microsoft and productivity software licenses; a direct channel competitor for budget-conscious end-customers and resellers (notwithstanding its past insolvency).
• ReLicense GmbH: European used-software broker headquartered in the Netherlands, buying and reselling surplus software licenses across the EU with a business model and customer base closely aligned to MRM's.
• Preo Software Service GmbH: German specialist distributor of used Microsoft software licenses, directly competing with MRM in the same circular-IT niche, targeting IT resellers and Systemhäuser with comparable legal compliance documentation.
• ProLic GmbH: German specialist in trading pre-owned software licenses and software asset management, targeting the same IT reseller and mid-market customer segment as MRM Distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mrm-distribution

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRM Distribution