Grupo Eletropoll

What Grupo Eletropoll does

Grupo Eletropoll is a privately held Brazilian industrial group founded around 2000 and headquartered in Corupá, Santa Catarina, that manufactures and distributes products for industrial electrical infrastructure and steel processing. The group is organized into three wholly owned business units: Eletropoll Bandejamentos (cable management systems, including electrocalhas/ladder trays, aramados/wire mesh trays, perfilados/profiled trays, leitos/cable ladders, plus fasteners and supports), Eletropoll Painéis Elétricos (low-voltage electrical panels under the Polaris, Polaris DIN, Antares, and ZK2L product lines, plus workstations, climate control, and lighting accessories), and Eletropoll Comércio de Aço (steel coils, plates, slitters, and custom cuts, with no minimum order weight). Manufacturing relies on high-tech machinery and large material stocks, and electrical panels are produced in compliance with ABNT NBR IEC 61439 under an ISO 9001 quality management system.

The group operates two manufacturing units (Corupá/SC and Cabo de Santo Agostinho/PE) and distribution centers in Chapecó (SC), Ribeirão Preto (SP), and Betim (MG), collectively serving industrial customers across the Brazilian national territory through a sales-led B2B motion with direct phone-based contact, website quote requests, and a dedicated commercial team. Revenue is generated primarily through hardware sales with customization capabilities, pricing is quote-based and not publicly disclosed, and the Steel Trade unit is in active expansion from 4,000 m² to a planned 12,000 m² of built area.

The company is led by President Dayanne de Paula, has a formal advisory board contributing KPIs and strategic guidelines, and operates through two distinct limited liability companies under common ownership (Eletropoll Eletrodutos Metálicos Ltda and Eletropoll Painéis Indústria e Comércio Ltda). It runs a free ABNT NBR IEC 61439 technical training program that has trained over 1,000 industry professionals across 14+ editions, and the group publishes a multi-language (Portuguese, English, Spanish) corporate website. No institutional investors, private equity backing, public listing, or disclosed revenue figures were identified in the available sources.

Name

Grupo Eletropoll

Legal name

Grupo Eletropoll

Website

https://eletropoll.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Eletropoll is a privately held Brazilian industrial manufacturer producing cable management systems, electrical panels, and steel products for B2B industrial customers nationwide, operating three business units and multi-state distribution from Corupá, Santa Catarina.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Manufacturing

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYEUAEACAF

Conductor, Cable & Hardware Stringing / Replacement

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Distribution Grid EPC & Line Services (Medium/Low Voltage)

Keywords

• Cable management systems
• Electrical panel manufacturing
• Steel processing
• Industrial electrical equipment
• Cable tray manufacturing

Headquarters

HQ city

Corupá

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bandejamentos (Cable Trays): Sale of cable management products including electrocalhas, aramados, perfilados, and leitos with various components (straight sections, covers, connections, junctions, supports, fasteners). Products are manufactured and sold to industrial customers.
2. Painéis Elétricos (Electrical Panels): Manufacture and sale of electrical panels including Polaris, Polaris DIN, Antares, and ZK2L lines. Also includes work stations, climate control accessories, and touch-up paints. Revenue from product sales with customization capabilities.
3. Comércio de Aço (Steel Trade): Sale of steel products including coils, plates, slitters, and cutouts. Specializes in small quantities with no minimum weight restriction for orders. Offers fast delivery times and material with quality certificates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Eletropoll is a Brazilian industrial manufacturer that produces cable management systems (electrocalhas, aramados, perfilados, leitos, supports, and fasteners), low-voltage electrical panels (Polaris, Polaris DIN, Antares, ZK2L product lines), and processed steel products (coils, plates, slitters, cutouts). The company serves industrial customers across Brazil with three business units operating from manufacturing and distribution locations in Santa Catarina, Pernambuco, São Paulo, and Minas Gerais.

Product overview

Grupo Eletropoll is a Brazilian industrial company operating three business units: Eletropoll Bandejamentos (cable management solutions), Eletropoll Painéis Elétricos (electrical panels), and Eletropoll Comércio de Aço (steel trading). The Bandejamentos unit offers electrocalhas, aramados, perfilados, and leitos cable tray systems along with fasteners and support components. The Painéis Elétricos unit manufactures low-voltage electrical panels under the Polaris, Polaris DIN, Antares, and ZK2L product lines, plus workstations and climate/lighting accessories. The Comércio de Aço unit processes and trades steel products including coils, plates, slitters, and custom cuts.

Differentiator

Problem solved

Functional benefit

Brands

• Polaris: Electrical panel product line offered by Eletropoll Painéis Elétricos.
• Polaris DIN
• Antares
• ZK2L
• Estrutural Pro

Products and services

• Eletropoll Bandejamentos (Cable Management Systems)

Quantifiable outcome

• Fastest delivery time in the region for steel products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Hotel Olinda (Toledo, PR)minorStrategic or Co-development Partner · 22 August 2025Venue partner for the 14th edition of ABNT NBR IEC 61439 training held August 22 in Toledo, Paraná. The training brought together 32 participants from 12 companies for technical education.
• Google, Facebook, Instagram, RD Station, YouTubeminorGTM or Marketing PartnerThird-party service providers used for digital marketing, website analytics, advertising, and marketing automation. These platforms are utilized for lead generation and marketing communications.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ABB Ltd. Global industrial electrical equipment and low-voltage panel manufacturer. Competes in Brazilian industrial panel market against Eletropoll Paineis Eletricos, with broader portfolio spanning motion, robotics, and process automation.
• Legrand S.A. Global leader in electrical and digital building infrastructure, offering cable management, distribution panels, and industrial electrical products. Overlaps with Eletropoll's Bandejamentos and Paineis Eletricos units as part of a much broader global portfolio.
• Schneider Electric: Global industrial electrical equipment and low-voltage switchgear leader with strong Brazilian operations. Directly overlaps with Eletropoll's electrical panel business (Polaris/ZK2L competes with Prisma, Okken-type panels) but operates at much broader scale.
• Eaton Corporation: Global electrical power management manufacturer producing industrial panel boards, switchgear, and cable management. Competes with Eletropoll in industrial electrical panels with a much broader electrical portfolio across North America, EMEA, and APAC.

Direct peers

• Atkore Inc. U.S.-based manufacturer of cable management systems (cable trays, wire mesh trays, ladder trays) and electrical infrastructure. Directly comparable in the Bandejamentos product category of electrocalhas, aramados, perfilados, and leitos cable trays.
• Weg S.A. Brazilian industrial electrical equipment giant that manufactures motors, drives, electrical panels, and industrial automation products. Closest peer in terms of geography, customer base (Brazilian industrial sectors), and overlapping product lines such as low-voltage electrical panels.
• Hubbell Incorporated: U.S.-based electrical products manufacturer offering cable management systems, electrical enclosures, and industrial electrical products. Directly comparable product portfolio to Eletropoll's cable tray and electrical panel businesses.
• Chatsworth Products: Manufacturer of cable management, cable tray, and IT/industrial infrastructure products. Direct competitor in the cable tray/cable management product category similar to Eletropoll's Bandejamentos unit.

Others

• Gerdau S.A. Brazilian steel producer and a relevant comparable for the Comercio de Aco steel trading/processing business. Not a direct competitor for cable trays or panels, but a useful benchmark for the Steel Trade unit's market dynamics and margin profile.

Regional players

• Tramontina: Brazilian industrial conglomerate with electrical products division including electrical panels and enclosures. Comparable to Eletropoll in Brazilian geographic market and industrial customer base but is more diversified across consumer and construction segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/somoseletropoll
• Facebookfacebook.com/GrupoEletropoll
• LinkedInlinkedin.com/company/grupoeletropoll

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Eletropoll