Hinoki

What Hinoki does

Hinoki Co., Ltd. (株式会社 日ノ樹) is a privately held Japanese real estate company founded on April 5, 1955, and headquartered at 2-10-5 Akasaka, Minato-ku, Tokyo. The company owns and operates a portfolio of commercial and residential real estate assets across Japan, including the Akasaka Hinoki Building and Azabudai Hinoki Building in Minato-ku, the Iikura-katamachi Annex, Sapporo Amabilis in Hokkaido, and Kamakura Garden plus Itsuki Garden (a garden café and event terrace) in Kanagawa Prefecture. Itsuki Hall, a multi-purpose event venue, operates in the basement of the Azabudai building. The portfolio is leased and operated directly by the company under a philosophy emphasizing safety, security, quality, and environmental consciousness, and the company holds a Tokyo Metropolitan Governor real estate brokerage license (No. 22756).

The business operates two segments. The first is direct real estate leasing and trading: recurring rental income from commercial office and residential tenants, supplemented by one-off land and building transactions under the brokerage license. Pricing is quote-based and not publicly disclosed. The second is a venture-company and social-entrepreneur support function: minority equity participation and business mentorship to a portfolio that includes space-venture ispace (backed since 2013), ALE, ElevationSpace, Dymon, and several social-purpose NPOs and associations. Hinoki participates as a co-investor in larger institutional vehicles such as the 2024 Frontier Innovations Fund No. 1 alongside JAXA, INCJ, Mitsui Fudosan, SMBC, and Development Bank of Japan, and has realized a prior exit via the 2018 sale of Royal Gate Inc. to Daiwa House Industry.

Governance is family-controlled, with Teruki Ishikawa as Chairman and Representative Director, Hiroyuki Uchida as President and Representative Director, and Fuyuki Ishikawa as Director. The company has no disclosed parent entity, no external institutional investors, and no disclosed headcount or revenue figures. Banking relationships span Mizuho, Mitsubishi UFJ, Mitsui Sumitomo, and Dai-Ichi Kangyo Shinyo Kumiai. The website is bilingual Japanese/English and marketing is traditional, relying on industry publications and direct networks rather than digital channels.

Name

Hinoki

Legal name

株式会社 日ノ樹

Website

https://hi-no-ki.co.jp

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Hinoki Co., Ltd. (株式会社 日ノ樹) is a privately held Tokyo-based real estate company, founded 1955, that owns and leases commercial offices and residential properties across Japan and provides equity and mentorship support to venture companies and social entrepreneurs.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Leasing

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

Corporate / Executive Housing Management (BPAJAFAK), Commercial/Office Owners Association Management (BPAJAHAG), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Commercial real estate
• Property leasing
• Residential property
• Real estate brokerage
• Venture investment

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Real Estate Leasing: The company owns and operates commercial office buildings and residential properties, providing rental income from tenants occupying their real estate portfolio.
2. Real Estate Trading (宅建業務): Land and building transaction business with Tokyo Metropolitan Government license for real estate brokerage activities.
3. Venture Company Support: Support and investment in venture companies and social entrepreneurs through equity participation and business mentorship.

Distribution channels1 record

Marketing channels3 records

Core offering

Hinoki owns and operates a portfolio of commercial office buildings and residential properties across Japan, primarily in Tokyo's Minato ward, Sapporo, and Kamakura, generating revenue through direct leasing to tenants. The company also conducts licensed real estate brokerage (宅地建物取引) and provides business support, mentorship, and equity investment to venture companies and social entrepreneurs, with a particular focus on Japanese space-related startups.

Product overview

Hinoki Co., Ltd. is a Japanese real estate development and leasing company founded in 1955. The company owns and operates a portfolio of commercial office buildings and residential properties across Japan, including the Akasaka Hinoki Building, Azabudai Hinoki Building, and Iikura-katamachi Annex in Tokyo, Sapporo Amabilis in Hokkaido, and Kamakura Garden and Itsuki Garden in Kamakura. The portfolio also includes Itsuki Hall, a multi-purpose event facility. The company provides real estate leasing services to commercial and residential tenants, operating under a philosophy of offering properties that deliver Amenity, Safety, Ecology, and Quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Akasaka Hinoki Building (赤坂日ノ樹ビル) Commercial office building located in Akasaka 2-chome, Minato-ku, Tokyo, completed October 2009. Features modern architecture and was featured in Nikkei Architecture magazine. Leased directly to commercial tenants.
• Azabudai Hinoki Building (麻布台日ノ樹ビル) Commercial office building located in Azabudai, Minato-ku, Tokyo. Houses Itsuki Hall in its basement level. Leased directly to commercial tenants.
• Iikura-katamachi Annex (飯倉片町アネックスビル) Office building annex located in the Azabudai area of Minato-ku, Tokyo. Leased directly to commercial tenants.
• Sapporo Amabilis (札幌アマビリス) Residential/commercial property located in Sapporo Chuo-ku, Kita 3-jo, Hokkaido. Leased to tenants.
• Kamakura Garden (鎌倉ガーデン) Garden property located in Kamakura City, Ueki Hachi no Shita, awarded 'The Best of' at the Sumitomo Forestry Greening Competition in 2011. Featured in Recruit's 'How to Make the Best Use of Your Real Property' Spring 2010 edition.
• Itsuki Garden (樹ガーデン) Garden cafe and event space located in Kamakura City, Tokiwa, featuring a terrace and event facilities. Operated under a dedicated website (itsuki-garden.com).
• Itsuki Hall (樹ホール) Multi-purpose hall facility located in the basement level of Azabudai Hinoki Building in Tokyo, completed February 2012. Available for events and gatherings.
• Real Estate Brokerage Services (宅地建物取引業務) Licensed real estate brokerage services operated under Tokyo Metropolitan Governor's License No. 12-22756 (東京都知事（12）第22756号). Conducts land and building transactions as part of Hinoki's business.
• Venture Company and Social Entrepreneur Support Business support, mentorship, and equity investment provided to Japanese venture companies and social entrepreneurs, including space startups ispace, ALE, ElevationSpace, Dymon, and social impact organizations such as Earth Company, Ethical Association, STORIA, Know School, and SUCRECUBE Japon.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• ispace, inc.flagshipStrategic or Co-development Partner · 24 August 2017In 2013, Hinoki supported the then-unknown Japanese space startup ispace. On August 24, 2017, ispace presented Hinoki with a model lunar rover 'Sorato' built to the same specifications as the actual moon rover. ispace aims to make 'Reality as a dream' according to CEO Hakamada.
• ALE Co., Ltd.coreStrategic or Co-development PartnerHinoki provides business support to ALE, a Japanese space-related venture company.
• ElevationSpace Inc.coreStrategic or Co-development PartnerHinoki provides business support to ElevationSpace, a Japanese space venture company.
• Dymon Co., Ltd.coreStrategic or Co-development PartnerHinoki provides business support to Dymon, a Japanese venture company.
• Earth Company General Incorporated AssociationminorStrategic or Co-development PartnerHinoki supports Earth Company, a general incorporated association focused on social impact.
• Ethical Association General Incorporated AssociationminorStrategic or Co-development PartnerHinoki supports the Ethical Association, which promotes ethical business practices in Japan.
• Renyokako Nonprofit CorporationminorStrategic or Co-development PartnerHinoki supports Renyokako, a nonprofit corporation dedicated to social causes.
• STORIA Certified NPO CorporationminorStrategic or Co-development PartnerHinoki provides support to STORIA, a certified NPO corporation.
• Know School Certified NPO CorporationminorStrategic or Co-development PartnerHinoki supports Know School (農スクール), a certified NPO corporation focused on agricultural education.
• SUCRECUBE Japon Inc.minorStrategic or Co-development PartnerHinoki provides support to SUCRECUBE Japon, a Japanese venture company.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mori Building Co., Ltd. Mori Building is a major Tokyo premium office and mixed-use developer focused on Minato-ku and similar districts where Hinoki operates. It is a much larger incumbent operating broadly in the same Tokyo premium real estate segment.
• Daiwa House Industry Co., Ltd. Daiwa House is one of Japan's largest diversified real estate developers. It is directly comparable as it acquired Hinoki's Royal Gate Inc. stake in 2018 and overlaps in commercial/residential property development.
• Mitsui Fudosan Co., Ltd. Mitsui Fudosan is one of Japan's largest diversified real estate developers with significant Tokyo office exposure. It is also a co-investor with Hinoki in Frontier Innovations Fund No. 1, making it directly comparable as a Tokyo real estate incumbent.
• Mitsubishi Estate Co., Ltd. Mitsubishi Estate is a leading Japanese real estate developer with a dominant Marunouchi/central Tokyo office portfolio, operating at much greater scale than Hinoki in the same Tokyo premium office segment.

Direct peers

• Tosei Corporation: Tosei is a Tokyo-based real estate company with a similar mix of property ownership, leasing, and value-add real estate activities, comparable in scale and operating model to Hinoki.
• Tokyo Tatemono Co., Ltd. Tokyo Tatemono is a Japanese real estate company focused on office buildings in central Tokyo, with a comparable mix of owned properties and direct tenant leasing similar to Hinoki's commercial office portfolio.
• Hulic Co., Ltd. Hulic is a Tokyo-focused real estate company that owns and operates a diversified portfolio of commercial, office, and residential properties, closely matching Hinoki's hybrid commercial-residential model in Minato-ku and surrounding areas.
• Heiwa Real Estate Co., Ltd. Heiwa Real Estate is a mid-sized Tokyo real estate company operating in similar office and residential property ownership/leasing segments, with a comparable scale and ownership profile to Hinoki.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinoki