Magilla

What Magilla does

Magilla is a Bologna-based digital agency operating under Italy's Orvian Group conglomerate (legal entity Fifth Beat Srl). Founded in 2009, the firm positions itself as a "MadTech" (Marketing and Advertising Technology) company and is organized into three service divisions. The Agency division delivers digital marketing, brand strategy, creativity, content production, digital media planning, UX/UI design, system integration, and platform development for brand clients. The Commerce division operates an unconventional revenue-share partnership model for e-commerce engagements, in which Magilla co-invests capital alongside clients and provides outsourced platform development, consulting, marketing automation, Amazon consulting, and affiliate marketing services. The New Horizons division scouts and invests in marketing and advertising technology ventures, functioning as a quasi-venture arm within the agency.

The company serves more than 50 disclosed client brands across diverse verticals including media (A+E Networks, History Channel), retail and FMCG (Coop, Crai, Golden Lady, De Nigris, Segafredo), transportation (Trenitalia TPER), banking (Credem, Banca di Bologna), healthcare/pharma (Alfasigma, Aboca), technology (Toshiba, Meizu), and government (Regione Emilia Romagna). Customer acquisition is sales-led and relationship-driven, with prospects initiating contact through the company's website. Magilla maintains no disclosed pricing, no public revenue figures, no disclosed funding rounds, and no patent or certification footprint; intellectual property appears to reside primarily in client relationships, case studies, and the Orvian Group ecosystem rather than in proprietary technology.

Revenue mechanics combine professional services fees (Agency), revenue-share participation in e-commerce outcomes (Commerce), and investment-driven returns (New Horizons). The firm benefits from integration with sister Orvian companies (Eurostep, Fifthbeat, WAC) for cross-disciplinary service delivery. With a headcount of 11–50, Magilla is a small-to-mid-sized boutique operating within a larger holding structure, and its competitive positioning rests on the skin-in-the-game commerce model and the multi-company group ecosystem rather than on proprietary technology.

Name

Magilla

Legal name

Fifth Beat Srl

Website

https://magilla.agency

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Magilla is a Bologna-based digital agency under Italy's Orvian Group, offering marketing, creative, e-commerce, and platform development services across three divisions (Agency, Commerce, New Horizons) to 50+ enterprise and consumer brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Full-Service Media Planning & Buying (MPAAABAA), Social Media & Community Management (BPAFAAAE)

Keywords

• Digital marketing services
• E-commerce development
• Content production
• Media planning
• UX UI design

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Digital marketing and communication services including creativity, strategy, content production, digital media planning, UX & UI design, system integration, and platform development. Revenue generated through service fees for consulting and project-based work.
2. Commerce - E-commerce Partnership: Business partnership model where Magilla acts as a revenue-sharing partner for e-commerce projects. They offer platform development, consulting, outsourced management, marketing automation, Amazon consulting, and affiliate marketing services.
3. New Horizons - MADTech Investments: Investment activity focused on Marketing and Advertising Technology ventures, scouting and funding digital projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magilla is a full-service digital agency structured into three divisions: Agency (marketing strategy, creativity, content production, digital media planning, UX/UI design, platform development, and system integration for brands); Commerce (e-commerce platform development, consulting, outsourced management, marketing automation, Amazon consulting, and affiliate marketing, with a distinctive revenue-share business partner model where Magilla co-invests capital); and New Horizons (scouting and investing in Marketing and Advertising Technology startups and digital ventures). Services are delivered to enterprise and mid-market brand clients primarily in Italy and Europe.

Product overview

Magilla is a MadTech (Marketing and Advertising Technology) company structured as a full-service digital agency with three main divisions. The Agency division provides digital marketing, creativity, strategy, content production, digital media planning, platform development, UX/UI design, and system integration services. The Commerce division operates as a revenue-share business partner for online sales projects, offering e-commerce platform development, consulting, outsourced management, marketing automation, Amazon consulting, and affiliate marketing services. The New Horizons division focuses on scouting and investing in MadTech startups and digital innovation projects. Magilla positions itself as part of Orvian Group, alongside Fifth Beat, Eurostep, and WAC, serving clients across media, retail, finance, consumer goods, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency (digital marketing and creative services) Full-service digital agency division offering marketing strategy, creative development, content production, digital media planning, UX/UI design, digital platform development, and system integration for enterprise and mid-market brand clients across Italy and Europe.
• Commerce (e-commerce partnership and management) E-commerce service division offering e-commerce platform development, strategic consulting, outsourced operational management, marketing automation, Amazon marketplace consulting, and affiliate marketing programs, structured around a revenue-share business partner model in which Magilla co-invests capital in client online sales projects.
• New Horizons (MadTech scouting and investments) Investment and scouting division that identifies and supports emerging Marketing and Advertising Technology (MadTech) companies and digital innovation ventures, providing funding and development support.

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Orvian GroupcoreOthersMagilla is a division/brand within Orvian Group, a holding company where strategy, design, technology, and marketing converge. Orvian Group encompasses multiple specialized digital companies operating collaboratively.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative Italy: Italy arm of Dentsu's global creative network, offering integrated advertising, content, and digital media services. Overlaps with Magilla on social media strategy, content production, and digital media planning for enterprise clients.
• Accenture Song (formerly Accenture Interactive): Global experience and commerce agency within Accenture offering digital transformation, platform development, and marketing services. Comparable to Magilla's integrated Agency+Commerce offering but at consulting-backed enterprise scale.
• VML (WPP): Global creative agency network within WPP offering brand strategy, content, commerce, and platform development. Competes with Magilla on enterprise brand work but at vastly larger scale with multinational clients.
• Publicis Groupe / Publicis Italy: Global advertising holding group with Italian operations offering full-service advertising, media planning, and commerce capabilities. Competes head-to-head with Magilla on enterprise retainers (Toshiba, Coop, large Italian brands).

Direct peers

• Conversion Srl: Leading Italian e-commerce agency offering platform development, marketing automation, and marketplace services. Direct overlap with Magilla's Commerce division on revenue-share/partnership models and similar Italian enterprise client base.
• Banzai Commerce: Italian e-commerce solutions group offering platform development, marketing services, and outsourced online retail management. Direct competitor in Magilla's Commerce vertical with similar revenue-share/partnership DNA.
• A-Tono Srl: Italian full-service digital agency providing marketing, creativity, content production, and digital media planning. Closely comparable on service mix (Agency division), scale (sub-100 FTEs), and Italian mid-market enterprise focus.
• Different Group (now ADLABS): Italian integrated digital marketing agency with creative, media planning, and platform development capabilities. Comparable offering profile and Italian enterprise client roster.

Regional players

• Jakala: Italy-based MarTech/data-driven marketing services company offering digital marketing, technology platforms, and analytics. Comparable on Italian enterprise customer base (Coop, banking, retail) and integrated digital marketing/capabilities.

Emerging players

• Dept Agency: Europe-headquartered digital agency offering creative, technology, and commerce services comparable to Magilla's three-division model. Has aggressive international expansion but similar mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MagillaNetwork
• LinkedInit.linkedin.com/company/magillacompany
• Instagraminstagram.com/magilla.company
• TikToktiktok.com/@magilla.company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magilla