104.1 KRBE

Radio Broadcasting Serviceskrbe.com

Company typePrivate
Founded1959
HeadquartersHouston, United States
Headcount11–50
GTM typeB2C
OfferingServices

104.1 KRBE firmographics

Firmographics

Name: 104.1 KRBE
Legal name: CUMULUS MEDIA Inc.
Website: https://krbe.com
Company type: Private
Founded year: 1959
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

104.1 KRBE industry classification

Industry

Product category: Radio Broadcasting Services
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industries: Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Broadcast radio station
Pop music radio
Live audio streaming
Digital radio content
Radio advertising sales

Where 104.1 KRBE is headquartered

Location

Headquarters

HQ city: Houston
HQ country: United States
HQ region: North America

Offices2 records

Markets served

104.1 KRBE business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Advertising Sales: Traditional radio advertising model where local, regional, and national advertisers purchase airtime slots to reach the station's audience. Revenue generated through commercial spots, sponsored segments, and promotional mentions during broadcast programming.
Contest Sponsorships: Partnership-driven promotional contests where external brands (such as Live Nation, SoCast Digital) sponsor giveaways in exchange for brand visibility and engagement with the station's audience.
Event Partnerships: Revenue generation through branded community events such as Houston Fourth Fest, presented by sponsors like America's Navy, featuring race registrations, vendor opportunities, and promotional visibility.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

104.1 KRBE product offering

Product offering

Core offering

104.1 KRBE is a Houston-based Contemporary Hit Radio (pop/Top 40) broadcast radio station operating at 104.1 FM under ownership of Cumulus Media Inc. The station delivers scheduled on-air music programming with personalities (The Roula Show with Eric, Sam, Audrey Rose, Kevin & Audrey, H-Town Nights with Laura, Weekends with Roula), celebrity and pop culture news, local traffic and weather, contests and giveaways, podcasts, and live event coverage such as the annual Houston Fourth Fest. Distribution spans FM broadcast, HD2 country subchannel (Nash Icon), iOS/Android mobile apps, web streaming, and major podcast platforms.

Product overview

104.1 KRBE is a Houston-based pop/Top 40 radio station operating as part of the Cumulus Media network. The station offers a unified platform of live radio broadcast (104.1 FM) combined with digital streaming, on-demand podcasts, and interactive features. The core product lineup includes morning show 'The Roula Show with Eric' (6am-10am), midday show with Audrey Rose (12pm-3pm), afternoon drive 'Kevin & Audrey' (3pm-7pm), and evening 'H-Town Nights with Laura' (7pm-Midnight), plus weekend programming with Roula. The station extends its reach through a companion country music sub-station Nash Icon HD2 (104.1 HD2), the KRBE Podcast series distributed via Apple Podcasts/Spotify/YouTube, real-time weather/traffic services, and contest/sweepstakes engagement programs. All digital operations are powered by the SoCast platform.

Differentiator

Problem solved

Functional benefit

Brands

Nash Icon 104.1 HD2: A sub-channel of KRBE featuring mainstream country hits from the late '80s, '90s, early 2000s, and today, playing artists like Luke Combs, Miranda Lambert, Carrie Underwood, Garth Brooks, Reba McEntire, and Alan Jackson.

Products and services

104.1 KRBE FM Radio Station Houston-based CHR pop/Top 40 broadcast radio station operating at 104.1 FM, providing live music programming with on-air personalities, celebrity news, traffic, weather, contests, and streaming access for the Houston metropolitan audience.
The Roula Show with Eric Weekday morning drive show airing 6am-10am, hosted by Roula with Producer Eric, Special K, and Sam; features Try it Tuesday, Mystery Box, Mystery Mouth, and Rapid Fire Quiz segments for the Houston commute audience.
Kevin & Audrey Weekday afternoon drive-time show airing 3pm-7pm, co-hosted by Kevin Quinn and Audrey Rose, featuring the Daily Debate segment and audience interaction during the Houston commute home.
Sam Weekday mid-morning show airing 10am-noon as part of The Roula Show with Eric programming block, with Sam appearing on both the morning show and hosting the mid-morning slot.
Audrey Rose Weekday midday show airing 12pm-3pm hosted by Audrey Rose, who also co-hosts the afternoon drive show Kevin & Audrey from 3pm-7pm.
H-Town Nights with Laura Weekday evening show airing 7pm-Midnight hosted by Laura, covering Houston nightlife, music, and entertainment for the Houston listening audience.
Weekends with Roula Saturday morning show airing 6am-9am hosted by Roula Christie, featuring the Celebrity Scoop entertainment news segments at 6:20am, 7:40am, and 8:40am.
Nash Icon KRBE HD2 Secondary HD radio subchannel at 104.1 HD2 featuring mainstream country hits from the late 1980s, 1990s, early 2000s, and today, playing artists such as Luke Combs, Miranda Lambert, Carrie Underwood, Garth Brooks, Reba McEntire, and Alan Jackson.
KRBE Podcast Network On-demand podcast series including The Best of The Roula Show with Eric, Roses on The Roula Show with Eric, Raw Feed on The Roula Show with Eric, and Around H-Town, distributed via Apple Podcasts, Spotify, and YouTube for Houston-area and global listeners.
Celebrity Scoop On-air and online entertainment news section covering celebrity gossip, music news, and pop culture stories including coverage of artists such as Taylor Swift, Ariana Grande, and Madonna.
Houston Fourth Fest Annual July 4th community festival presented by America's Navy, featuring a road race, hot dog eating contest, and beer mile championship held at Vintage Park in Houston for the local community.
Weather & Traffic Information Real-time weather forecasts, current conditions, road incidents, closures, and emergency alerts for the Houston metropolitan area, powered by Houston TranStar integration.
Contest Platform Sweepstakes and contest platform administered by KRBE including the July Jackpot Giveaway ($2,000), Summer Vacay Payday ($1,000 winners), Live Nation concert trip giveaways, and national contests; powered by SoCast Digital with no-purchase-necessary entry.

Companies that use 104.1 KRBE

Customer profile

Segments2 records

Ideal customer profiles2 records

104.1 KRBE technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

104.1 KRBE partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Live NationcoreGTM or Marketing Partner · 22 June 2026Live Nation partnership for Summer of Live concert promotion featuring trip giveaways, ticket promotions, and joint contest marketing. Station promotes Live Nation concerts and events while Live Nation provides prize packages including concert tickets, travel, and hotel accommodations for contest winners.
SoCast DigitalcoreTechnology or Integration · 1 June 2026SoCast Digital provides contest administration platform enabling online contest entries, member registration, social login integration (Google, Facebook), and contest management. The platform powers promotional giveaways including the July Jackpot Giveaway and other station promotions.
America's NavyminorGTM or Marketing Partner · 1 June 2026America's Navy serves as presenting sponsor of Houston Fourth Fest, a community event featuring road races, hot dog eating contest, and beer mile championship. Navy branding is featured on event materials with QR codes linking to Navy recruitment information.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

104.1 KRBE competitors and assessment

Company assessment

Direct peers

KHMX Mix 96.5: Houston-market Hot AC/CHR competitor station operating at 96.5 FM, directly contesting 104.1 KRBE for the same young-adult listener demographic and Houston advertiser budgets.
KBXX 97.9 The Box: Houston Hip-Hop/R&B station competing with KRBE for younger Houston listeners and overlapping advertiser segments within the same metropolitan market.
KKHH 95.7 The Spot: Houston-market CHR-leaning station targeting overlapping 18-34 listener demographics in the same DMA, directly competing with KRBE for audience share and advertising dollars.

Broad incumbents

Spotify: Global audio streaming platform competing directly for listener time and ad spend with CHR-format content, increasingly serving as an on-demand alternative to traditional broadcast radio for music discovery.
SiriusXM: Satellite radio and streaming platform with curated CHR and pop channels competing for the same in-car and mobile listening occasions that drive KRBE's commute audience.
iHeartRadio: iHeartMedia's digital streaming app aggregating thousands of live radio stations including Houston-market competitors, offering listeners a digital alternative to traditional FM tuning.
Audacy Inc. Major US radio operator (formerly Entercom/CBS Radio) running multiple Houston stations including KHMX and KKBQ, competing directly with KRBE in ratings and advertising sales.
iHeartMedia Houston: Largest US radio broadcaster operating multiple Houston stations (KQBT, KODA, KTBZ and others), directly competing with KRBE for both listeners and advertising revenue across multiple formats in the same market.
Townsquare Media: Multi-market radio operator running CHR/AC format stations across the US, comparable to Cumulus Media as a mid-to-large radio group competing for national advertising budgets.

Others

TuneIn: Audio streaming aggregator distributing live radio stations (including Houston-market stations) globally, providing distribution infrastructure that both enables KRBE's digital reach and aggregates competing stations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

104.1 KRBE compliance and trust

Trust signal

Compliance2 records

104.1 KRBE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

104.1 KRBE leadership team

Management profile

Number of profiles

Profiles7 records

104.1 KRBE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

104.1 KRBE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104.1 KRBE

What does 104.1 KRBE do?

Is 104.1 KRBE a public or private company?

104.1 KRBE is a private company. It is classified as corporate owned and is currently operating.

When was 104.1 KRBE founded?

104.1 KRBE was founded in 1959. It employs 11 to 50 people.

Where is 104.1 KRBE based?

104.1 KRBE is headquartered in Houston, United States, in the North America region.

How does 104.1 KRBE make money?

Three revenue lines are on record. Advertising Sales are the primary driver. The others are contest Sponsorships and event Partnerships.

Who are 104.1 KRBE's main competitors?

Direct peers on record are KHMX Mix 96.5, KBXX 97.9 The Box and KKHH 95.7 The Spot. Broad incumbents are Spotify, SiriusXM, iHeartRadio, Audacy Inc., iHeartMedia Houston and Townsquare Media. TuneIn is listed as an others.

Does 104.1 KRBE have an API?

No public API is recorded for 104.1 KRBE.

What industry is 104.1 KRBE in?

104.1 KRBE's product category is Radio Broadcasting Services. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.