Insight News

Community Newspaper Publishinginsightnews.com

Insight News is a privately held, founder-family-owned community newspaper serving Minneapolis' African American north side since 1976, distributing local news, sports, arts, health, business, and opinion content via print home delivery, a BLOX-powered website, an eEdition on Issuu, and social channels.

Company typePrivate
Founded1974
HeadquartersMinneapolis, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Insight News firmographics

Firmographics

Name: Insight News
Legal name: Insight News
Website: https://insightnews.com
Company type: Private
Founded year: 1974
Operating status: Operating
Headcount range: 11–50 employees
Short description: Insight News is a privately held, founder-family-owned community newspaper serving Minneapolis' African American north side since 1976, distributing local news, sports, arts, health, business, and opinion content via print home delivery, a BLOX-powered website, an eEdition on Issuu, and social channels.
Ownership category
akta.pro rank

Insight News industry classification

Industry

Product category: Community Newspaper Publishing
NAICS: Newspaper Publishers (513110)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Community, Ethnic & Multilingual News Publishers (MPAJADAG)
akta.pro secondary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Community newspaper
Local news publishing
African american media
Print journalism
News subscription services

Where Insight News is headquartered

Location

Headquarters

HQ city: Minneapolis
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Insight News business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising: The publication offers advertising opportunities through its Advertise page, serving local and national advertisers seeking to reach the publication's readership demographic.
Subscriptions and Home Delivery: The publication offers subscription services including home delivery, allowing readers to access content through physical delivery and digital formats including eEdition.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Standard Subscription

Distribution channels4 records

Marketing channels4 records

Insight News product offering

Product offering

Core offering

Insight News publishes a community newspaper and accompanying digital news platform covering local, metro, national, and world news along with sports, arts and entertainment, health, lifestyle, business, opinion, and community announcements for Minneapolis' African American north side and broader Minnesota readers. The publication distributes content through a website, an eEdition hosted on Issuu, and print home delivery, and monetizes through advertising, classifieds, and paid subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

Insight News Newspaper (Print and Digital) The flagship community newspaper covering local, metro, national, and world news along with sports, arts and entertainment, health, lifestyle, business, opinion, and community announcements for Minneapolis' African American north side and broader Minnesota readers. Available via print home delivery subscription and continuously updated website.
eEdition

Companies that use Insight News

Customer profile

Segments2 records

Ideal customer profiles2 records

Insight News technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Insight News partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Insight News competitors and assessment

Company assessment

Direct peers

The Atlanta Voice: African American community newspaper serving metro Atlanta. Comparable as a legacy (1970s-founded) Black community weekly with print + digital distribution covering local news, opinion, and classifieds.
The Sacramento Observer: African American community newspaper serving Sacramento. Comparable in mission (Black community local news) and revenue model (advertising + subscriptions, print + digital).
The Charlotte Post: African American weekly newspaper in Charlotte, NC. Comparable in mission (Black community news), revenue model (advertising + subscriptions), and multi-channel print/digital distribution.
Minnesota Spokesman-Recorder: Twin Cities African American community newspaper serving Minneapolis-St. Paul. Directly comparable as the other long-standing Black community paper in the same metro, competing for the same readers and advertisers.
Washington Informer: African American community newspaper serving the Washington, D.C. metro. Comparable as a privately owned, family/community-operated Black newspaper with local news, opinion, and classified verticals.
Dallas Weekly: African American community newspaper serving the Dallas-Fort Worth metro. Comparable legacy Black weekly with print + digital editions and advertising-driven revenue model.
The Skanner News: African American community newspaper serving Portland and Seattle. Comparable as a Black-focused regional news outlet with print, digital, and multimedia distribution.
Houston Defender: African American community newspaper in Houston, TX. Comparable as a Black-focused weekly with print + online editions covering local news, sports, and opinion.

Broad incumbents

Star Tribune: Major daily newspaper serving Minneapolis-St. Paul. Comparable as the dominant general-interest local incumbent in the same metro, competing for overlapping advertising budgets and broader Minnesota readers.
St. Paul Pioneer Press: Twin Cities daily newspaper (now part of MediaNews Group/Twin Cities Pioneer Press). Comparable incumbent local paper with overlapping coverage area, broader audience, and larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Insight News financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Insight News leadership team

Management profile

Number of profiles

Profiles11 records

Insight News funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Insight News M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight News

What does Insight News do?

Is Insight News a public or private company?

Insight News is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Insight News founded?

Insight News was founded in 1974. It employs 11 to 50 people.

Where is Insight News based?

Insight News is headquartered in Minneapolis, United States, in the North America region.

How does Insight News make money?

Two revenue lines are on record. Advertising is the primary driver. The others are subscriptions and Home Delivery.

Who are Insight News's main competitors?

Direct peers on record are The Atlanta Voice, The Sacramento Observer, The Charlotte Post, Minnesota Spokesman-Recorder, Washington Informer, Dallas Weekly, The Skanner News and Houston Defender. Broad incumbents are Star Tribune and St. Paul Pioneer Press.

Does Insight News have an API?

No public API is recorded for Insight News.

What industry is Insight News in?

Insight News's product category is Community Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.