Novant Health Forsyth Medical Center

What Novant Health Forsyth Medical Center does

Novant Health Forsyth Medical Center is an acute-care hospital located in Winston-Salem, North Carolina, operating since 1997 as part of the broader Novant Health system serving the Southeast United States (primarily North Carolina and South Carolina). The facility provides emergency services, general medical services, and surgical services to the Piedmont Triad region, functioning as a regional referral center within the Novant Health integrated delivery network. Its underlying business model is the operation of a licensed hospital facility, generating revenue from fee-for-service clinical care, third-party payer reimbursement (commercial insurance, Medicare, Medicaid), and inpatient/outpatient service volumes — there is no SaaS, subscription, or product-licensing revenue mechanic disclosed.

Operationally, the facility is led by Chad Setliff in the role of President & COO. In June 2026 the hospital executed three acquisitions: Brio Aesthetics and Brio Primary Care on June 11, 2026, and LifeBrite Community Hospital of Stokes on June 1, 2026, each for an undisclosed consideration. These transactions signal a deliberate strategy to extend the hospital's service portfolio into aesthetics and primary care while expanding geographic reach into Stokes County, beyond the core Forsyth County catchment.

The hospital competes in a regulated market protected by North Carolina Certificate of Need (CON) requirements, which limits the construction of competing inpatient facilities in the same service area. As a not-for-profit-equivalent community asset operating inside a multi-facility health system, Forsyth Medical Center's competitive position depends on system-level integration (shared EHR, referral pathways, brand), CON barriers, and the scale economics of running 24/7 acute-care operations. No AI/ML capabilities, proprietary technology platforms, or differentiated digital products are disclosed in the available data.

Name

Novant Health Forsyth Medical Center

Website

https://novanthealth.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Novant Health Forsyth Medical Center is a Winston-Salem, North Carolina acute-care hospital — part of the Novant Health system — providing emergency, medical, and surgical services to the Piedmont Triad region since 1997.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI)

Keywords

• Hospital services
• Emergency medical care
• Surgical services
• Primary care
• Community healthcare

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Core offering

Novant Health Forsyth Medical Center is a Winston-Salem acute care hospital providing emergency services, medical services, and surgical services to patients. Through acquisitions of Brio Aesthetics, Brio Primary Care, and LifeBrite Community Hospital of Stokes, it has extended its offerings to include aesthetics, primary care, and community hospital care within the Novant Health system.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 emergency department care for patients requiring immediate medical attention, delivered at the Winston-Salem facility.
• Medical Services Inpatient medical services for adult and general medical conditions, delivered as part of the hospital's core acute care offering.
• Surgical Services Hospital-based surgical services for patients requiring operative care, performed at the Forsyth Medical Center operating rooms.
• Aesthetics Services (Brio Aesthetics) Aesthetic and cosmetic services added through the acquisition of Brio Aesthetics.
• Primary Care Services (Brio Primary Care) Primary care services added through the acquisition of Brio Primary Care.
• Community Hospital Services (LifeBrite Community Hospital of Stokes) Community hospital services in Stokes County added through the acquisition of LifeBrite Community Hospital of Stokes.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Tenet Healthcare:
• HCA Healthcare: Largest for-profit hospital operator in the United States, with significant presence across the Southeast. Comparable as an acute care platform of scale, though broader in portfolio and not focused on the NC Triad market specifically.

Direct peers

• UNC Health: State-affiliated academic health system operating multiple acute hospitals across North Carolina. Competes with Forsyth on complex care, employed physician networks, and statewide payer contracts.
• Cone Health: Regional health system based in Greensboro, NC, providing acute, outpatient, and primary care across the Triad region. Direct geographic and service-line competitor to Forsyth in the Winston-Salem / Piedmont market.
• Duke University Health System: Major academic health system serving central and western North Carolina with a full-service acute hospital and broad specialty offering. Competes with Forsyth for tertiary referrals and specialist talent across NC.
• Atrium Health (Advocate Health): One of the largest nonprofit health systems in the Southeast, headquartered in Charlotte, NC. Directly competes with Novant Health / Forsyth across the Carolinas, including the Winston-Salem market through the Wake Forest Baptist acquisition.
• Wake Forest Baptist Health: Academic medical center in Winston-Salem that is the closest geographic competitor to Forsyth Medical Center. Operates overlapping emergency, medical, and surgical services and competes directly for inpatient volume and specialist physicians in the same metro.

Regional players

• Mission Health: Western North Carolina regional health system (now part of HCA Healthcare) operating an acute hospital and affiliated outpatient services. Comparable as a regional acute care operator in NC, though serving a different sub-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novanthealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novant Health Forsyth Medical Center