Red Rooster Group

What Red Rooster Group does

Red Rooster Group is a New York City-based professional services firm providing strategy, branding, marketing, and fundraising services exclusively to nonprofit organizations, social enterprises, foundations, and government clients. Founded by Howard Adam Levy around 1994, the firm operates with a small team of 7-8 named professionals plus embedded partners, delivering integrated services spanning organizational strategy, brand revitalization, naming, full-service marketing (digital, social, video, traditional), and fundraising campaign execution across at least 14 nonprofit verticals including homeless services, civil rights, environment, healthcare, education, and civic engagement.

The firm's core intellectual property is the proprietary Actionology Fundraising Model, a behavioral science-based framework that organizes psychological principles into a 6-step methodology for nonprofit donor engagement and fundraising communications, packaged with a downloadable Actionology Fundraising Action Pack card deck. In 2024 the firm launched Red Rooster Group AI Labs, which develops AI tools and process automation for nonprofit marketing and donor communications. Service delivery is supported by structural partnerships: John Sadowski (Metro Valley Advertising) provides media buying across digital, search, social, TV, radio, print, and out-of-home, and Jennifer Mirsky (Mirsky Digital) provides editorial and digital media capabilities drawing on prior roles at Hearst, Time Inc., and Meredith.

Red Rooster Group generates revenue through customized consulting engagements sold directly to executive leadership at nonprofit and social-sector organizations, with no publicly disclosed pricing and no institutional funding. Documented client outcomes include growing LifeMoves' organizational revenue from $38M to $118M over four years, a 400% ROI on JobTrain's 2025 spring appeal, and a 61% year-over-year lift in total amount raised for JobTrain's 2024 year-end campaign. The firm is privately held, headquartered in New York City, and serves clients across the United States and internationally.

Name

Red Rooster Group

Legal name

Red Rooster Group

Website

https://redroostergroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Rooster Group is a New York City-based professional services firm providing strategy, branding, marketing, and fundraising consulting exclusively to nonprofits and social-sector organizations, grounded in its proprietary Actionology behavioral science methodology and a recently launched AI Labs initiative.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Nonprofit Marketing & Consulting: Comprehensive consulting services for nonprofits including organizational strategy, brand-building, messaging, communications, fundraising strategy and campaigns, and mobilization. Services provided directly to nonprofit organizations, social enterprises, foundations, and governments seeking to engage audiences, revitalize brands, and raise money.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Red Rooster Group is a professional services firm that provides integrated strategy, branding, marketing, and fundraising consulting exclusively to nonprofit organizations, social enterprises, foundations, and government agencies. The firm delivers organizational strategy, brand revitalization, messaging, communications planning, fundraising campaigns, and digital marketing, anchored by its proprietary Actionology behavioral science-based fundraising methodology.

Product overview

Red Rooster Group is a professional services firm providing integrated marketing, branding, and fundraising services for nonprofit organizations. The company operates as a unified service offering combining strategic consulting, brand development, marketing campaigns, and fundraising execution—all grounded in a proprietary behavioral science methodology called Actionology. The core portfolio includes Strategy Services (organizational and marketing strategy), Branding Services (visual identity and positioning), Nonprofit Naming, Marketing Services (digital and traditional), Fundraising Services (campaign development and donor management), and the Actionology Fundraising Method. The firm also offers a technology initiative through Red Rooster Group AI Labs for AI-powered nonprofit tools, plus public speaking services. All services are designed to help nonprofits wake up their brands, engage audiences, and raise more money.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting including organizational strategy, brand strategy, marketing strategy, fundraising planning, and social change strategy. Conducts market research, stakeholder interviews, focus groups, and competitive analysis to inform direction for nonprofits and social-impact organizations.
• Branding Services Brand revitalization and development for nonprofit organizations, including brand assessments, positioning, mission statements, taglines, logo and visual identity design, brand architecture, style guides, and staff training.
• Nonprofit Naming Organizational naming services including name assessments, creative briefs, name generation, field testing, domain name searches, trademark vetting, and name-change transition support, targeted at nonprofits considering rebranding.
• Marketing Services Full-service marketing for nonprofits including digital campaigns, online and traditional advertising, social media campaigns, websites, video production, annual reports, newsletters, and creative development.
• Fundraising Services Fundraising strategy and campaign execution including fundraising messaging, case-for-support development, donor communications, capital campaign materials, email campaigns, direct mail, peer-to-peer campaigns, and campaign management with metrics, for nonprofit organizations.
• Actionology Fundraising Method Proprietary behavioral science-based fundraising framework that applies dozens of principles of psychology organized in 6 steps to help nonprofits boost fundraising results. Offered as workshops and the Actionology Fundraising Action Pack card deck.
• Public Speaking Services Speaking engagements on nonprofit branding, marketing, fundraising, and AI topics. Topics include AI for nonprofits, behavioral science fundraising, brand building, and effective communications, delivered at conferences, association events, and universities.

Quantifiable outcome

• Revenue growth from $38M to $118M over 4 years (LifeMoves)
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Metro Valley Advertising (John Sadowski)coreGTM or Marketing PartnerJohn Sadowski, President of Metro Valley Advertising, serves as dedicated media strategist and buyer for Red Rooster Group clients. Brings full media firepower spanning digital advertising, search (SEO/SEM), social media, television, radio, print, and out-of-home. Has spent two decades at forefront of digital advertising with deep command of platform algorithms and integrated campaign expertise.
• Mirsky Digital (Jennifer Mirsky)coreGTM or Marketing PartnerJennifer Mirsky, head of Mirsky Digital, provides editorial and digital media services as part of Red Rooster Group team. Editorial expert with experience spanning print, television, and digital media. Previously led teams at Hearst, Time Inc., and Meredith where she served as Editor-in-Chief of Women's Lifestyle in the Interactive division. Graduate of Yale and NYU Tisch School of the Arts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Duck: Nonprofit-focused branding and marketing agency serving mission-driven organizations. Closely comparable in vertical specialization, branding focus, and client base to Red Rooster Group.
• Heinze & Associates: Nonprofit marketing, branding, and design firm serving mission-driven organizations. Comparable in branding, fundraising, and nonprofit-specialized services.
• Pursuant: Nonprofit fundraising and marketing agency providing strategy, branding, and donor engagement services. Direct competitor in nonprofit-focused consulting and fundraising campaigns.
• The Orr Group: Nonprofit consulting firm offering fundraising strategy, campaign management, and organizational development. Comparable boutique nonprofit consulting peer.
• Heller Consulting: Nonprofit technology and CRM consulting firm serving mission-driven organizations. Comparable in vertical specialization and consulting-led service model for nonprofits.
• Changing Our World: National nonprofit fundraising and philanthropy consulting firm. Comparable in serving nonprofits with fundraising strategy, campaign execution, and donor engagement services.
• DDC (Development & Design Consultants): Nonprofit creative agency providing branding, fundraising, and marketing services. Comparable in nonprofit vertical specialization and creative-led engagement model.

Broad incumbents

• Russ Reid: Established nonprofit fundraising and direct response agency. Broader incumbent with comparable nonprofit fundraising campaign capabilities.
• Epsilon: Large global marketing agency with significant nonprofit and cause-marketing practice. Broader incumbent offering overlapping fundraising and donor engagement capabilities.
• Merkle (formerly Mal Warwick Donnelley): Large direct response marketing agency with a dedicated nonprofit practice, offering fundraising, donor acquisition, and CRM services. Broader incumbent with overlapping nonprofit capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/howardadamlevy
• Xx.com/redroostergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rooster Group