Alabama Bankers Association

What Alabama Bankers Association does

The Alabama Bankers Association (ABA) is a non-profit trade association founded in 1890 and headquartered in Montgomery, Alabama, representing the state's commercial banking industry. It serves as the unified advocacy voice for Alabama banks before the state legislature, Alabama's Congressional delegation, and federal regulators, while delivering a broad portfolio of professional development programs, peer networking forums, publications, and curated vendor endorsements to its members.

ABA operates through several functional pillars: (1) membership — bank members (commercial banks operating in Alabama) and associate members (vendors and service providers paying $1,300/year in dues), with membership providing access to advocacy, events, publications, and endorsed service pricing; (2) education and professional development — including the three-year Alabama Banking School (founded 1975), Advanced BSA Academy, Compliance College, Advanced Lending Institute, and the 18-month Bank Executive Leadership Certification Program; (3) events — the Annual Convention (450–500 attendees), CEO/BankExec/Directors Conference (800+ attendees), Bankers 2 Leaders (B2L) emerging-leader division, Ignite, and Trust Conference; (4) publications — including the quarterly Banking Traditions magazine (4,500+ readership), Weekly News Byte, Capitol Notes, Washington Regulatory Review, Board Briefs, and the annual Financial Directory; and (5) endorsed service providers — a curated network of vendors (JMFA, IntraFi, SHAZAM, Marsh & McLennan, Compliance Alliance co-owned with 28 state associations, ServisFirst, and others) negotiated for exclusive member pricing and referral economics.

The underlying technology stack is conventional association management software (iMIS) powering the member portal, event registration, and content delivery. Revenue mechanics are diversified across recurring membership dues, event registration fees, publication subscriptions, affiliate/referral income from endorsed service providers, and professional services including compensation surveys. The organization is led by President & CEO Scott Latham, governed by a board of bank-member representatives, and operates through wholly-owned subsidiaries including the Alabama Banking School, B2L, the Alabama Multifamily Loan Consortium, and ARCFS (the Alabama Recovery Coalition for the Financial Sector, established 2006).

Name

Alabama Bankers Association

Legal name

Alabama Bankers Association

Website

https://www.alabama.bank

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alabama Bankers Association offers public policy advocacy, annual meetings, publications and professional education to the banking industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues from bank members (primary) and associate members ($1,300/year). Bank member dues provide access to advocacy, education, events, and publications.
2. Events and Conferences: Registration fees for Annual Convention (450-500 attendees), CEO/BankExec/Directors Conference (800+ attendees), B2L Conference, Ignite, and various seminars and schools including BSA School, Compliance College, and Lending Institute.
3. Publications: Sale of publications including the annual Financial Directory, and subscriptions to Banking Traditions magazine, Washington Regulatory Review, and Board Briefs.
4. Compensation Survey: Sale of compensation survey results conducted with Pearl Meyer. Survey participation fees and non-participant pricing tiers ranging from $595 to $1,995.
5. Endorsed Service Provider Referrals: Referral arrangements with endorsed service providers who pay for ABA endorsement and access to ABA member banks.
6. Professional Services: In-house training programs, Bank Executive Leadership Certification Program (18-month), and forum memberships for CEO, CFO, HR, marketing, and compliance peer groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Alabama Bankers Association is a non-profit trade association representing Alabama's banking industry, founded in 1890. It delivers public policy advocacy at the state and federal level, professional education programs (including week-long schools on BSA/AML, compliance, and lending), annual conferences and conventions, peer forums for executives, and publications such as Banking Traditions magazine and the Alabama Financial Directory. The association also curates an endorsed service provider network offering member banks preferential pricing on banking products and services.

Product overview

Alabama Bankers Association operates as a trade association offering a comprehensive portfolio of products and services to member banks across Alabama. The core offering consists of professional development programs including the multi-year Alabama Banking School, Advanced BSA Academy, Compliance College, and Advanced Lending Institute. The association hosts major annual events including the Annual Convention, CEO/Bank Exec & Directors Conference, B2L Leadership Conference, and Ignite Experience. Publications include Banking Traditions quarterly magazine, Weekly News Byte newsletter, Capitol Notes legislative bulletin, and annual Financial Directory. The Bankers 2 Leaders (B2L) division provides emerging leaders programming including the 18-month Bank Executive Leadership Certification Program. Political advocacy services include BANKPAC and ABA Federal PAC for political engagement. Member resources encompass Compliance Alliance advisory services, compensation surveys, cybersecurity resources, and access to an Endorsed Service Provider network covering banking technology, insurance, and operational services.

Differentiator

Problem solved

Functional benefit

Brands

• Bankers 2 Leaders (B2L): A section of the Alabama Bankers Association focused on developing career enhancement leadership training, promoting banker community involvement, and providing opportunities and tools for banker political advocacy.
• Alabama Banking School (ABS)
• ARCFS (Alabama Recovery Coalition for the Financial Sector)
• BankPAC

Products and services

• Alabama Banking School A three-year program organized in 1975 providing in-residence and home study banking education. Students attend one week annually and participate in a computer-based bank simulation (BankExec) during the final year. Targeted at Alabama banking professionals seeking comprehensive banking education.
• Advanced BSA Academy

Quantifiable outcome

• 450-500 attendees at Annual Convention with representation from at least 60 banks
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• CRS DataminorChannel Partner/ Reseller/ Distributor · 1 January 2022CRS Data provides appraisal and evaluation software allowing banks to perform in-house property evaluations. 10% discount for ABA member banks. Endorsed since 2022.
• Shred-ItminorChannel Partner/ Reseller/ Distributor · 1 January 2021Shred-It provides document and media destruction services with 30% discount for ABA members. Includes hard-drive destruction, mobile shredding, and compliance certificates. Endorsed since 2021.
• ServisFirst BankminorChannel Partner/ Reseller/ Distributor · 1 January 2020ServisFirst offers agent credit card program allowing member banks to offer branded credit cards. Implementation fees waived for ABA members; 20% profit share with member banks.
• EBS (Executive Benefit Services)minorChannel Partner/ Reseller/ Distributor · 1 January 2020EBS specializes in Bank-Owned Life Insurance (BOLI) programs and Nonqualified Benefit Plans. Endorsed since 2020.
• Banc Card of AmericaminorChannel Partner/ Reseller/ Distributor · 1 January 2020Banc Card of America provides merchant services and credit card processing. Endorsed since 2020, serving 600+ financial institutions across 25 states.
• Marsh & McLennancoreChannel Partner/ Reseller/ Distributor · 1 January 2014Marsh & McLennan provides property and casualty insurance, employee benefits, risk management, and specialized coverage including cyber and D&O insurance. Endorsed since 2014.
• IntraFi NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2013IntraFi provides deposit placement and wholesale funding services. Endorsed since 2013, IntraFi serves over 3,000 financial institutions with access to tens of billions of dollars in funding through its network.
• STS GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2012STS Group is an Alabama-based provider of financial security equipment, customer convenience equipment, and ATM solutions. Endorsed since 2012.
• The Baker GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2010The Baker Group provides investment portfolio management and asset/liability services for community financial institutions. One of the nation's largest independently owned securities firms. Endorsed since 2010.
• TravelersminorChannel Partner/ Reseller/ Distributor · 1 January 2009Travelers offers executive officer liability insurance through SelectOne for Community Banks, including crime coverage, D&O, employment practices liability, and bankers professional liability. Endorsed since 2009.
• John M. Floyd & Associates (JMFA)coreChannel Partner/ Reseller/ Distributor · 1 January 2005JMFA provides overdraft privilege programs for ABA member banks. Endorsed since 2005 with over 2,500 customized programs across all 50 states. 100% written compliance guarantee.
• SHAZAM NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2005SHAZAM is a member-owned and controlled financial services and payments processing company. Provides PIN-debit and check card processing. Endorsed since 2005.
• American Bankers AssociationcoreStrategic or Co-development PartnerABA partners with the American Bankers Association for federal advocacy trips to Washington D.C., including the ABA's Government Relations Summit. ABA represents Alabama banks at the national level through this partnership.
• Independent Community Bankers of America (ICBA)coreStrategic or Co-development PartnerABA partners with ICBA for federal advocacy efforts. ABA leads delegations to ICBA's Washington Policy Summit annually. Joint representation of community banking interests at federal level.
• Compliance AlliancecoreStrategic or Co-development PartnerCompliance Alliance is owned and endorsed by 28 state bankers associations including ABA. It provides consumer and regulatory compliance advisory services specifically designed to assist banks with 1,400+ compliance tools and products, attorney support, and policy review services.
• Pearl MeyerminorStrategic or Co-development PartnerPearl Meyer conducts the annual Alabama Bankers Association Compensation Survey in partnership with ABA, providing benchmarking data for member banks based on industry, asset size, and regional competitors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Bankers Association: The national trade association for the U.S. banking industry. ABA partners with the Alabama Bankers Association for federal advocacy trips and Government Relations Summits, but operates at a much broader national scale across all 50 states.
• Independent Community Bankers of America: National trade association specifically representing community banks. ABA partners with ICBA for federal advocacy and attends ICBA's Washington Policy Summit annually, making it a closely aligned national peer.

Direct peers

• Georgia Bankers Association: Direct state-level peer trade association representing Georgia's banking industry with a comparable membership, advocacy, education, and conference model. Both associations deliver similar products (Banking School, conventions, PACs) within the Southeast.
• Mississippi Bankers Association: State banking trade association for Mississippi, one of the closest geographic and structural peers to Alabama Bankers Association. Provides similar legislative advocacy, compliance education, and group-endorsed services to community banks.
• Tennessee Bankers Association: State banking trade association offering comparable advocacy, conventions, schools, and endorsed service programs to Tennessee banks. Highly analogous structure and revenue model to the Alabama association.
• Florida Bankers Association: Larger Southeast state banking trade association with a comparable professional education, advocacy, and member services portfolio, serving a substantially bigger in-state bank membership base.
• Louisiana Bankers Association: Direct state-level peer providing similar legislative advocacy, conventions, schools, and Compliance Alliance co-ownership to Louisiana banks. Part of the same Compliance Alliance network of 28 state associations.
• North Carolina Bankers Association: State banking trade association with a comparable portfolio of advocacy, professional development schools, and conferences serving North Carolina's community banks.
• South Carolina Bankers Association: Direct Southeast peer state banking trade association, jointly partnering with Alabama on the Pearl Meyer compensation survey (Combined Alabama and South Atlantic Report), indicating highly aligned products.

Others

• Compliance Alliance: Consumer and regulatory compliance advisory service co-owned and endorsed by 28 state bankers associations including ABA. Provides 1,400+ compliance tools and hotline access; a closely related ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ALBankers
• Facebookfacebook.com/Alabama-Bankers-Association-113369159594
• LinkedInlinkedin.com/company/alabama-bankers

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alabama Bankers Association