Dominelli Ford

What Dominelli Ford does

Dominelli Ford, trading through Shire Motors Pty Ltd, is an authorised Ford Motor Company of Australia dealership operating from a single rooftop at 571 Princes Highway, Kirrawee, in the Sutherland Shire of southern Sydney. Founded in 1969, the business sells new Ford vehicles (Mustang, Ranger, Everest, Ranger Raptor and additional model lines with drive-away pricing typically ranging from approximately AUD $70,888 to $97,888 per unit), pre-owned vehicles from a broad set of marques including Ford, Holden, Mazda, Toyota, Mitsubishi, GWM, Hyundai, Jeep, Kia, LDV, MG, MINI, Subaru and Volkswagen, and provides a full after-sales service offering covering workshop maintenance, Ford genuine parts and accessories, warranty administration, roadside assistance, finance facilitation, and trade-in valuation.

The dealership runs a hybrid go-to-market: a physical showroom and workshop for in-person retail and service work, complemented by an owned e-commerce site enabling online browsing, virtual demonstration via Skype or Facetime, and Australia-wide vehicle delivery. Marketing channels centre on the dominelliford.com.au website (powered by Dealer Studio), Google search and Maps presence (1,042 reviews, 4.8/5 rating), and syndicated third-party vehicle listing platforms. Customer segmentation is primarily individual retail vehicle buyers, with a secondary fleet/business buyer stream.

Revenue is generated through one-time new and used vehicle sales, plus recurring service, parts, and finance/F&I income, against an employee headcount of 101-250. No proprietary technology, no AI/ML capabilities, no disclosed funding, and no M&A or multi-site expansion are evident in the source material.

Name

Dominelli Ford

Legal name

Shire Motors Pty Ltd

Website

https://dominelliford.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Dominelli Ford is an authorised Ford dealership in Kirrawee, NSW, selling new and multi-brand used vehicles, servicing Ford vehicles, and supporting retail and fleet buyers across Australia via online and in-person channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Sutherland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including SUVs, utes, coupes, and performance vehicles. The dealership offers current model year vehicles with drive-away pricing.
2. Used Vehicle Sales: Sale of pre-owned vehicles from various manufacturers including Ford, Holden, Mazda, Toyota, Mitsubishi, GWM, and others. Vehicles sold at various price points.
3. Vehicle Servicing and Parts: Workshop service department providing vehicle maintenance, repairs, and genuine Ford parts and accessories. Includes courtesy pick-up and drop-off service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dominelli Ford is an authorized Ford dealership selling new, demo, and used Ford vehicles (Mustang, Ranger, Everest, Ranger Raptor) alongside pre-owned vehicles from other marques. It complements vehicle sales with an after-sales workshop, finance options, trade-in, genuine Ford parts and accessories, Ford warranty support, and roadside assistance. The dealership differentiates itself through online vehicle sales supported by virtual demonstrations via Skype or Facetime and Australia-wide delivery.

Product overview

Dominelli Ford is an authorized Ford dealer offering a comprehensive automotive retail experience. The core offering centers on new and used Ford vehicles (Mustang, Ranger, Everest, Ranger Raptor, and other Ford models), complemented by vehicle servicing, finance, trade-in, genuine parts, warranty, and roadside assistance services. The dealership also provides online vehicle sales with virtual demonstrations and nationwide delivery, distinguishing it as a dealer with both physical showroom and digital commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford vehicles including coupes (Mustang), SUVs (Everest), utes (Ranger, Ranger Raptor), and performance models. Targeted at individual consumers and fleet buyers, with drive-away pricing listed on the website.
• Used / Pre-Owned Vehicles Sale of pre-owned vehicles from Ford and other marques (Holden, Mazda, Toyota, Mitsubishi, GWM, Hyundai, Jeep, Kia, LDV, MG, MINI, Subaru, Volkswagen) at varied price points for individual buyers.
• Vehicle Servicing Expert after-sales vehicle maintenance and repair services performed in a large modern workshop, with courtesy pick-up and drop-off convenience for vehicle owners.
• Finance Services Vehicle financing options including payment plans and credit arrangements to assist customers in purchasing vehicles from the dealership.
• Trade-In Program Program enabling customers to trade in their existing vehicles toward the purchase of a new or used vehicle from the dealership.
• Genuine Ford Parts and Accessories Ford genuine parts and accessories for vehicle maintenance and customization, supplied through the dealership.
• Ford Warranty Ford manufacturer warranty coverage for new and certified pre-owned Ford vehicles, handled through the dealership.
• Roadside Assistance Emergency roadside assistance services for Ford vehicle owners, provided via the Ford dealer network.
• Online Vehicle Sales Online vehicle purchasing supported by virtual demonstrations via Skype or Facetime, with Australia-wide delivery to the customer's home or office.
• Fleet Sales Multi-vehicle fleet purchasing and dedicated fleet services for corporate and commercial buyers.

Quantifiable outcome

• 4.8 out of 5 star Google rating with 1,042 reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor Company of AustraliacoreChannel Partner/ Reseller/ DistributorDominelli Ford is an authorised Ford dealer operating as part of the Ford Motor Company Australia network. The dealership sells new Ford vehicles, provides Ford warranty services, roadside assistance, and genuine Ford parts. Part of Shire Motors Pty Ltd, which is bound by Ford Australia's privacy and marketing policies within the dealer network.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dominelliford
• Facebookfacebook.com/DominelliFord
• LinkedInlinkedin.com/company/dominelli-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominelli Ford