Precision Dent

Name

Precision Dent

Legal name

Precision Dent LLC

Website

https://precisiondent.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Paintless Dent Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Paintless Dent Repair (PDR) (TLAKAEAD)

Keywords

• Paintless dent repair
• Mobile auto body
• Hail damage repair
• Scratch repair services
• Dealer warranty services

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile PDR Services: One-time paintless dent repair services delivered on-site at customer locations. Revenue generated per repair job with pricing based on dent size and repair complexity.
2. Insurance Direct Billing: Direct billing to insurance companies for covered repairs under collision and comprehensive policies.
3. Dealer Warranty Claims: Processing dent/ding, appearance, and wheel protection warranty claims on behalf of vehicle dealerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Precision Dent is a mobile paintless dent repair (PDR) service that travels to customer locations throughout Gwinnett County and Middle Georgia to repair door dings, hail damage, creases, scratches, and minor dents without using paint or fillers. The company also processes insurance claims and dealer warranty claims on behalf of customers and dealerships. Services are priced per repair, starting at $149 for a 1-inch door ding and $79 for scratch repair, with most jobs completed in 1–3 hours on-site.

Product overview

Precision Dent is a mobile paintless dent repair (PDR) service business operating in Gwinnett County and Middle Georgia. The company offers a unified service model centered on paintless dent repair techniques, with core offerings including Hail Damage Removal, Paintless Dent Repair (PDR), Scratch Repair & Paint Touch-up, and Door Ding & Crease Repair. Additional services include Dealer Warranty Services (handling warranty claims from dealerships), Fleet Services, Insurance Claims Handling, and Free Mobile Estimates. All services are delivered on-site to customers' homes or businesses via mobile technicians, with pricing starting at $79 for scratch repair and $149 for door ding repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintless Dent Repair (PDR) Mobile paintless dent repair that preserves factory paint finish while removing dents without paint or fillers. Maximum repair size is 6 inches. Targeted at individual vehicle owners, fleet operators, and warranty/insurance claim customers in Gwinnett County and Middle Georgia.
• Hail Damage Removal Complete hail damage restoration using PDR techniques — no paint, no filler — delivered on-site. Targeted at individual vehicle owners and insurance claim customers in the service area.
• Door Ding and Crease Repair Door ding and crease repair priced at $149 for a 1-inch dent and $99 for each additional inch. Targeted at individual vehicle owners needing fast cosmetic repair.
• Scratch Repair and Paint Touch-up Polishing-based removal of minor scuffs and scratches from vehicles, starting at $79 with price varying by extent of damage. Targeted at individual vehicle owners.
• Dealer Warranty Services Full-service claim handling for Dent/Ding Protection, Appearance Protection, and Wheel Protection warranty claims on vehicles sold through Georgia dealerships. All major warranty companies accepted; paperwork handled directly with the warranty company. Targeted at Georgia vehicle dealerships and their warranty customers.
• Fleet Services

Quantifiable outcome

• 1,500+ vehicles restored
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Maaco: Largest U.S. auto body and paint franchise chain operating fixed shops nationwide. Broader incumbent in the cosmetic/collision repair space; competes with Precision Dent for dent and scratch repair jobs that PDR is positioned to capture at lower cost.
• Service King Collision: National collision repair chain with insurance-direct billing and Georgia locations. Broader incumbent in body, paint, and dent repair where Precision Dent's PDR model competes on speed and cost.
• Caliber Collision: Largest U.S. collision repair chain with deep insurance carrier partnerships and a growing presence in Georgia. Broader incumbent; many of the dents Precision Dent repairs via PDR would otherwise route to Caliber shops.
• Crash Champions: Major U.S. collision repair platform formed through ABRA and Service King consolidation, with extensive Georgia footprint. Broader incumbent competing for the same insurance- and consumer-funded repair work.
• Gerber Collision & Glass: Large multi-shop collision repair operator with direct insurance carrier relationships across the U.S. and Canada. Comparable as a broader incumbent absorbing the dent/ding repair demand Precision Dent targets.
• CARSTAR: North American collision repair franchise network with insurance direct-billing relationships. Broader incumbent serving the same insurance and consumer repair demand that Precision Dent addresses through PDR.
• Fix Auto USA: Global collision repair franchise network operating fixed-body shops with insurance direct-billing programs. Broader incumbent addressing the same dent and minor body repair demand that Precision Dent serves via mobile PDR.

Direct peers

• Colors on Parade: Mobile automotive reconditioning franchise specializing in paint touch-up, scratch repair, and minor dent services delivered on-site at dealerships and customer locations. Closely comparable mobile service mix and dealership channel orientation to Precision Dent.
• Dent Wizard: Largest U.S. mobile paintless dent repair specialist with national dealer, fleet, and insurance channels. Direct competitor offering the same mobile PDR service model, insurance billing, and dealer warranty processing that Precision Dent provides at a regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/precisiondent_a
• LinkedInlinkedin.com/company/precision-dent-repair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Dent