World University of Bangladesh

What World University of Bangladesh does

World University of Bangladesh (WUB) is a private higher education institution founded in 2001 and headquartered in Uttara, Dhaka, Bangladesh. The university operates a single-campus model delivering 25+ undergraduate and graduate programs across four faculties: World School of Business, Faculty of Arts and Humanities, Faculty of Science, and Faculty of Engineering. Programs span Business Administration (BBA/MBA), Tourism and Hospitality Management, Computer Science & Engineering, English, Law, Media Studies and Journalism, Pharmacy, Architecture, Biomedical Engineering & Public Health, Mechatronics Engineering, Electrical & Electronic Engineering, Civil Engineering, and Textile Engineering & Fashion Design. The institution is University Grants Commission (UGC) approved and has produced 20,000+ graduates, currently admitting 3,000+ new students per year with 350+ employees and academic staff supporting operations.

WUB operates a direct-to-consumer go-to-market model via local and international admission channels, the online application portal (apply.wub.edu.bd), and scholarship programs. Revenue is generated through tuition and academic fees structured as a subscription-recurring stream across the multi-year program duration. Distribution is campus-based, with students attending in-person classes at the Uttara campus and accessing supporting facilities including a library, gym, medical centre, career counselling centre, and transport service. Secondary digital touchpoints include the Student Portal, Online Application System, and Certificate Verification service, plus the peer-reviewed International Journal of Engineering and Device (IJEDS) for research dissemination.

The university maintains a broad international affiliation portfolio with memberships and accreditations from ACBSP, AACSB (business education), IAU, IEEE, ITU, ACU, AUAP, and AMDISA. WUB has achieved international rankings including 4th position in Bangladesh in the Times Higher Education Impact Rankings 2026, top-ranking in WURI, and listings in QS Asian University Rankings, QS World University Rankings, and UI GreenMetric. Customer segments are horizontal: undergraduate students (primary), graduate students, and international students, all served through the same campus infrastructure and faculty resources.

Name

World University of Bangladesh

Legal name

World University of Bangladesh

Website

https://wub.edu.bd

Company type

Private

Founded year

2001

Operating status

Operating

Short description

World University of Bangladesh is a private university in Dhaka offering 25+ undergraduate and graduate programs across Business, Engineering, Science, and Arts faculties. It serves undergraduate, graduate, and international students through its single Dhaka campus.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Arts, Humanities & Creative Research Universities (EDAHABAG), Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ)

Keywords

• Higher education services
• University degree programs
• Undergraduate education
• Graduate education
• Private university

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Revenue generated from tuition fees charged to enrolled undergraduate and graduate students across various programs including Business Administration, Engineering, Sciences, Arts and Humanities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

World University of Bangladesh (WUB) is a private higher education institution that delivers undergraduate and graduate degree programs across four faculties: World School of Business, Faculty of Arts and Humanities, Faculty of Science, and Faculty of Engineering. The university offers 25+ programs spanning Business Administration, Engineering, Sciences, Pharmacy, Law, English, Media Studies and Journalism, Architecture, Biomedical Engineering, Tourism & Hospitality Management, and Textile Engineering & Fashion Design. WUB supplements its academic offerings with student support services including a Medical Centre, Career Counseling Centre, Library, Gym, Transport Service, plus digital platforms such as a Student Portal, Online Application System, and Certificate Verification Service.

Product overview

World University of Bangladesh (WUB) is a higher education institution offering a comprehensive portfolio of undergraduate and graduate programs across four faculties: World School of Business, Faculty of Arts and Humanities, Faculty of Science, and Faculty of Engineering. The university provides 25+ programs including Business Administration, Tourism & Hospitality Management, Computer Science & Engineering, English, Law, Media Studies & Journalism, Pharmacy, Architecture, Biomedical Engineering & Public Health, Mechatronics Engineering, Electrical & Electronic Engineering, Civil Engineering, and Textile Engineering & Fashion Design. Beyond academics, WUB offers digital services including Student Portal, Online Application System, Certificate Verification, Library access, Medical Centre, Career Counseling Centre, Transport Service, and Gym facilities. The institution also publishes the International Journal of Engineering and Device (IJEDS) for research dissemination.

Differentiator

Problem solved

Functional benefit

Products and services

• World School of Business (WSB)

Quantifiable outcome

• 20,000+ graduates
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ACBSP (Accreditation Council for Business Schools and Programs)coreOthersInternational accreditation body for business education programs, ensuring quality standards in business education at WUB
• IAU (International Association of Universities)coreOthersGlobal association of universities working on international higher education collaboration and policy
• IEEE (Institute of Electrical and Electronics Engineers)coreTechnology or IntegrationTechnical professional organization providing standards and resources for engineering and technology programs
• ACU (Association of Commonwealth Universities)coreOthersNetwork of universities across Commonwealth countries for collaboration and academic exchange
• AACSB (Association to Advance Collegiate Schools of Business)coreOthersPremier business education accreditation organization, supporting business school quality assurance
• AUAP (Association of University of Asia and the Pacific)minorOthersRegional association of universities in Asia Pacific for collaboration and development
• AMDISA (Association of Management Development Institutions in South Asia)minorStrategic or Co-development PartnerAssociation of management development institutions in South Asia for sharing best practices

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/worldunibd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World University of Bangladesh