Stellenwerk Hochschul-Jobportale

What Stellenwerk Hochschul-Jobportale does

Stellenwerk Hochschul-Jobportale is a German university-affiliated job portal network that operates a two-sided marketplace connecting employers with students, graduates, and young professionals. Founded in 2007 and operated by Universität Hamburg Marketing GmbH (a 100% subsidiary of Universität Hamburg), the platform spans more than 50 German university city locations — including Hamburg, Berlin, Munich, Frankfurt, Cologne, Stuttgart, and many regional university towns — and serves over 900,000 users with approximately 2.4 million annual pageviews. Its core offering is a three-tier job advertisement product (Basis at €79, Premium at €149, Premium-Plus at €199) with 30-day visibility, supplemented by a portfolio of add-on monetization channels: physical printed job boards on campus (€59–€69), event advertisements (from €99), digital signage on the Hamburg campus (from €130), advertorials in the stellenwerk Magazin (€699–€999), faculty career days (Fakultätskarrieretage, from €1,900), the Hamburg Jobmesse job fair (from €2,500), and room rentals on campus (from €700). Distribution is primarily self-serve through an online booking flow, with direct sales handling higher-touch enterprise products; partner universities receive free access and profit participation, and all revenues are reinvested into the German higher education system under the operating company's nonprofit-oriented mandate.

The underlying technology is a web-based multi-location job portal with city-specific landing pages (e.g., /hamburg, /muenchen), SEO-optimized organic search as a core acquisition channel, an editorial content platform (stellenwerk Magazin) with ~50,000 monthly pageviews, and email newsletters for both students and employers. The platform has no public or partner-facing API, no disclosed AI/ML capabilities, and no mobile applications. The customer base is structurally diversified — named buyers include large enterprises (EDEKA, REWE Group, Olympus, Deloitte, EAM, DKMS, VR-Bank eG, Trolli, Starfinanz) alongside smaller employers and at least one AI startup (LLAMA LEAGUE GmbH) — and operates on discrete, low-ASP transactions rather than enterprise contracts. The business is headed by Managing Director Jens Portmann, and revenue figures are not publicly disclosed.

Name

Stellenwerk Hochschul-Jobportale

Legal name

Universität Hamburg Marketing GmbH

Website

https://stellenwerk.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stellenwerk Hochschul-Jobportale is a German university-affiliated job portal network, operated by a 100% subsidiary of Universität Hamburg, connecting employers with students and graduates across 50+ German university cities via tiered job listings, campus advertising, career fairs, and an editorial magazine.

Ownership category

akta.pro rank

Product category

Online Recruitment Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Student job portal
• University recruitment platform
• Graduate employment marketplace
• Campus job board
• Student career services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Job Advertisements: Core revenue stream from employers purchasing job postings. Three tiers available: Basis (79€), Premium (149€), and Premium-Plus (199€), all with 30-day visibility. Premium tiers include additional features like color highlighting, employer profile branding, logo presence, and homepage placement.
2. Event Advertisements: Recruitment events promoted on the platform's event calendar. Starting from 99€ for event listings that run until the event date.
3. Physical Job Boards: Printed job postings displayed at university campus locations. DIN A4 format starting at 59€ and DIN A3 at 69€, both with 14-day display duration.
4. Advertorials in Magazine: Sponsored content articles in the platform's magazine. Starting at 699€ for Basis, 799€ for Premium (with SEO optimization), and 999€ for Premium-Plus (full editorial creation by stellenwerk).
5. Campus Digital Signage: Digital advertising screens at University of Hamburg faculties. Starting from 130€.
6. Job Fairs and Career Events: Physical presence at university campuses. Jobmesse Hamburg starts at 2,500€, Faculty Career Days at 1,900€, and room rentals from 700€.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stellenwerk operates a network of 50+ university-city job portals across Germany where employers pay to post job advertisements, magazine advertorials, event listings, physical job boards, and digital signage aimed at students, graduates, and young professionals. The portal also organizes on-campus career events and job fairs and rents out campus rooms, while job seekers browse and apply for listings free of charge without registration. All revenue is reinvested into the German higher-education system through its 100% university-subsidiary ownership structure.

Product overview

Stellenwerk is a German university-affiliated student job portal network operated by Universität Hamburg Marketing GmbH, established in 2007. The core offering is a multi-tiered job advertisement platform (Stellenanzeigen) with three pricing tiers—Basis (starting at 79€), Premium (starting at 149€), and Premium-Plus (starting at 199€)—enabling employers to reach students, graduates, and young professionals across 24 university location portals. The product portfolio extends beyond listings to include Advertorials (699€+) for magazine placement, Event Ads (99€+) for recruiting events, Jobboards (59€+) for physical university postings, Digital Signage (130€+) for campus screens, Jobmessen (2,500€+) for career fairs, Fakultätskarrieretage (1,900€+) for faculty networking, and Raumvermietungen (700€+) for campus venue rentals. Supporting these is the editorial stellenwerk Magazin and a newsletter service. As a 100% university subsidiary, all revenue supports the higher education system, and employers can book Instagram Story-Post add-ons for additional reach. No public API or AI-powered features are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Job Ads (Stellenanzeigen) Online job advertisement product offered in three tiers (Basis, Premium, Premium-Plus) with 30-day visibility across the stellenwerk university-city portal network; employers select locations, configure the ad, and self-serve publish through a 5-step booking flow with customer-care support.
• Event Advertisements (Veranstaltungsanzeigen) Paid listings for employer recruitment events (such as career evenings, info sessions, and recruiting days) displayed in the stellenwerk event calendar at participating university locations, live until the event date, starting at €99 plus VAT.
• Physical Campus Job Boards (Jobboards) Printed job postings in DIN A4 (from €59) or DIN A3 (from €69) format physically displayed for 14 days in university campus buildings, with printing and campus delivery included.
• Campus Digital Signage Digital advertising campaign placements on campus screens at University of Hamburg faculties for employer branding, starting at €130 plus VAT.
• Jobmesse Hamburg (Career Fair Booth) Exhibition booth presence at the stellenwerk Jobmesse career fair on the University of Hamburg campus, starting at €2,500 plus VAT.
• Fakultätskarrieretage (Faculty Career Days) Sponsored employer networking events held directly within University of Hamburg faculties for targeted student outreach, starting at €1,900 plus VAT.
• Room Rentals on University of Hamburg Campus (Raumvermietungen) Rental of conference, congress, corporate event, and workshop spaces on the University of Hamburg campus, starting at €700 plus VAT.
• Advertorials (Sponsored Magazine Articles) Sponsored editorial articles (advertorials) published in the stellenwerk Magazin, offered in Basis (from €699), Premium (from €799 with SEO optimization), and Premium-Plus (from €999 with full editorial creation) tiers, targeting approximately 50,000 monthly pageviews.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Universität Hamburg Marketing GmbHcoreOthersParent company that operates the stellenwerk platform. A 100% subsidiary of Universität Hamburg, with all revenue reinvested into the university system.
• German Universities and Student Services (Studierendenwerke)coreStrategic or Co-development PartnerNationwide network of university partnerships across 50+ locations including Berlin, Bochum, Bonn-Rhein-Sieg, Darmstadt, Dortmund, Duisburg-Essen, Düsseldorf, Erlangen-Nürnberg, Frankfurt am Main, Göttingen, Hamburg, Koblenz, Köln, Lübeck, Schleswig-Holstein, Stuttgart, Wuppertal, and Würzburg. Universities receive free access and profit sharing.
• University Career ServicescoreStrategic or Co-development PartnerDirect support for university career services to help students, graduates, and young professionals access regional and national career opportunities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jobmensa: German student-focused job board operating a similar Werkstudent/Minijob/Nebenjob listings model with city-by-city portals. Closest direct competitor to stellenwerk's core student job marketplace.
• Praktika.de: German internship and student-jobs portal offering employer listings, ratings, and student career content. Comparable in audience (students), product mix (employer-paid listings with content), and German market focus.
• Absolventa: German graduate and young-professional recruitment platform focused on entry-level roles, internships, and trainee programs. Overlaps heavily with stellenwerk's graduate and trainee segments.
• Studentjob: European student and young-professional job board active in the German market with part-time, internship, and entry-level listings for students. Directly comparable offering and target audience to stellenwerk.
• Workingstudent.com: European student and graduate job platform operating in DACH with employer-paid Werkstudent and internship listings. Overlaps with stellenwerk on target segment, job categories, and self-serve employer purchase model.
• Jobvector: German specialist job portal targeting engineers, scientists, physicians, and IT — adjacent but comparable vertical-vertical job-board model with employer-paid listings and similar revenue mechanics.

Broad incumbents

• XING (New Work SE): Germany's primary professional network with integrated job listings and events platform. Adjacent—competes for the same graduate recruiter budgets but operates a broader professional-networking model.
• StepStone: One of Germany's largest generalist job boards, part of Axel Springer. Overlaps on entry-level and graduate recruitment but serves the broader labor market, including experienced professionals.
• Indeed Deutschland: Global generalist job search engine active in Germany; competes with stellenwerk for employer job-ad spend and student-side organic traffic across the same Werkstudent/Nebenjob categories.

Emerging players

• Joblift: German job metasearch engine aggregating listings from multiple sources. Adjacent—does not sell employer listings directly but competes for SEO-driven student job-search traffic that stellenwerk monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stellenwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellenwerk Hochschul-Jobportale