Gebhardt Group

What Gebhardt Group does

Gebhardt Group, Inc. is a privately held, SEC-registered investment adviser headquartered in Lafayette, California with a second office in Roseville, California. Founded by Jim Gebhardt and Matthew Grishman, the firm delivers wealth management and financial planning services to high-net-worth individuals, business owners, entrepreneurs (with a stated emphasis on contractors and trades-based operators), and multi-generational families navigating major life transitions such as business succession, exit strategy, and generational wealth transfer. The minimum investment threshold is $1,000,000, and advisor representatives are licensed across all 50 U.S. states, enabling virtual delivery beyond the firm's two California offices.

The firm's core product surface rests on two differentiated methodologies. First, the "Whole Wealth" / "Whole Wealth Journey" framework is a four-stage financial planning process (Unpack Your Story, Define What's Next, Shape Your Story, Live Your Why) that addresses seven asset classes — Time, Health, Relationships, Values, Superpowers, Experiences, and Money — rather than focusing exclusively on financial capital. Second, "Protected Growth Portfolios" is a rules-based investment offering built on Quantitative Trend Analysis that monitors 36+ investment categories across equities and fixed income, using low-cost index-based ETFs and monthly rebalancing into fully invested, partially invested, or cash-defensive postures. A complementary "Money Barrels Framework" (Now, Soon, Later, Never) structures assets by spending timeline. Operational technology is standard RIA infrastructure: MoneyGuidePro for financial planning and Charles Schwab as custodian.

Gebhardt Group operates a sales-led, community-supported GTM motion. Primary revenue is recurring AUM fees starting at 1.50% annually (with reduced rates above $2.5M), supplemented by flat-fee financial planning engagements (typically paid in two installments) and ongoing consulting engagements that do not require wealth management agreements. Demand generation runs through The Whole Wealth Journey podcast (167+ episodes), educational website content, professional referral networks (CPAs, attorneys, bankers), LinkedIn, and Zoom-based virtual consultations. Distribution is entirely direct-to-client with no intermediaries, delivered in-person at the California offices or virtually across all 50 states.

Name

Gebhardt Group

Legal name

Gebhardt Group, Inc.

Website

https://gebhardtgroupinc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Gebhardt Group is a privately held, SEC-registered investment adviser in Lafayette, California that delivers financial planning and wealth management to high-net-worth business owners, entrepreneurs, and multi-generational families navigating major life transitions such as succession, exit, and generational wealth transfer.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Wealth management services
• Financial planning advisory
• Portfolio management
• Medicare advisory services
• Fiduciary investment advisory

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Wealth management fees calculated as a percentage of assets managed, with the starting rate at 1.50% annually. Reduced rates apply for assets exceeding $2,500,000. This represents the primary recurring revenue stream based on client portfolio values.
2. Financial Planning Fees: Flat fee financial planning services covering all planning engagements including unlimited access and travel expenses. Fees are custom-tailored to each client and can be split into two payments (upon agreement signing and after plan completion). Financial planning engagement is required prior to entering wealth management agreements.
3. Ongoing Consulting Fees: Flat fees for ongoing consulting services for entrepreneurs and business leaders discovering what's next. Custom fees built for each specific client, with no requirement for financial planning or wealth management agreements. Includes time, resources, and travel expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Gebhardt Group is a fee-only fiduciary wealth management and financial advisory firm that designs and manages investment portfolios and comprehensive financial plans for high-net-worth individuals, families, owners of trades-based businesses, and individuals approaching Medicare eligibility. Its core deliverables are the Whole Wealth Journey financial planning engagement, Protected Growth Portfolios discretionary wealth management, and a Medicare advisory service, supported by an Ongoing Consulting retainer.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Wealth Journey Financial Planning A structured, proprietary financial planning engagement that combines quantitative financial analysis with the money-mindset and human-side dimensions of wealth for high-net-worth individuals, families, and business owners navigating major life transitions.
• Gebhardt Wealth Management (Protected Growth Portfolios) Discretionary investment management service that constructs and manages client portfolios using the proprietary Protected Growth Portfolios framework and Quantitative Trend Analysis, subject to a $1M minimum and tiered AUM pricing. Targeted at high-net-worth individuals, families, and business owners.
• Ongoing Consulting A subscription-style advisory retainer that provides clients with continuous access to the firm's advisors for financial planning and wealth management guidance beyond a one-time engagement, priced on a custom flat-fee basis.
• Medicare Advisory Medicare planning and enrollment advisory service for individuals approaching or at Medicare eligibility, delivered by the firm's dedicated Medicare Advisor and integrated with the firm's broader financial planning offering.
• Money Barrels Podcast A podcast hosted by the firm's founders that covers money-mindset, wealth building, and major life transitions, serving as a public thought-leadership and business development channel for the firm.

Quantifiable outcome

• Active monitoring across 36+ investment categories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carson Group: RIA support and wealth management platform serving financial advisors and their HNW clients — comparable in serving business owners and advisors, though at much greater scale.
• Savant Wealth Management: Mid-sized fee-only RIA providing comprehensive financial planning, tax, and investment management to HNW individuals and business owners — comparable target market and holistic service model.
• Creative Planning: Large fee-only RIA providing holistic wealth management, estate planning, and tax services to HNW families and business owners — directly comparable service offering at greater scale.
• Buckingham Strategic Wealth: Boutique, fee-only RIA offering wealth management and financial planning to HNW households with a focus on evidence-based investing — directly comparable in business model, fee structure, and HNW advisor-led service.

Others

• Boldin (formerly NewRetirement): Retirement-focused financial planning software platform used by RIAs and consumers — adjacent technology layer that Gebhardt Group's financial-planning partner MoneyGuidePro also competes against.

Broad incumbents

• Fisher Investments: Large investment management firm focused on HNW and institutional clients with portfolio management services — comparable AUM-fee model and HNW targeting but at much larger scale.
• Edelman Financial Engines: Largest independent RIA in the U.S., serving a broad HNW and mass-affluent client base with financial planning and investment management — overlapping services but at vastly greater scale.
• Cetera Financial Group: Wealth management support platform providing technology, compliance, and products to thousands of independent financial advisors serving HNW households — adjacent RIA-enabling model.
• Mariner Wealth Advisors: Large national wealth management firm serving ultra-HNW and HNW clients with comprehensive financial, tax, and estate services — comparable offering across a broader footprint.

Emerging players

• Facet Wealth: Tech-enabled, flat-fee RIA offering personalized financial planning and investment management to HNW households virtually — comparable HNW target and digital delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gebhardtgroupinc
• Facebookfacebook.com/WealthFORMationExperience

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebhardt Group