Bonomelli

What Bonomelli does

Bonomelli S.r.l. is an Italian consumer packaged goods manufacturer founded in 1908 by Luigi Amedeo Bonomelli in Milan, now headquartered in Zola Predosa (Bologna) and operating as a subsidiary of Gruppo Montenegro, a diversified Italian food and beverage conglomerate. The company specializes in chamomile and herbal teas, fruit infusions, herbal teas containing the probiotic Bacillus coagulans BC30, and more recently ready-to-drink botanical food supplements addressing sleep, vitality, immunity, and digestion. Its flagship product is Filtrofiore, a whole-flower chamomile tea launched in the 1970s.

The company's technology base centers on a vertically integrated chamomile supply chain stretching from proprietary tetraploid seed selection through to packaged teabag production. Cultivation takes place in the Tavoliere delle Puglie region around a drying and processing plant established in 1939 near Foggia, with all fields located within a 20-25 km radius so that flowers are dried within two hours of harvest using proprietary conveyor ovens. Harvesting relies on trade-secret-protected "combing machines" designed in-house that pick whole flowers without damaging the plant, and dried flowers are shipped to a dedicated packing plant in Dolzago (Lecco), established after the original Milan site was destroyed in World War II.

Bonomelli generates revenue through one-time sale of branded consumer packaged goods, distributed via Italian grocery and pharmacy chains, an Amazon Italy storefront, and limited international retail, with brand awareness supported by a multilingual website (Italian, English, Spanish), content marketing through Bonomelli Magazine, TV and print advertising, and Vimeo-hosted storytelling content. Pricing is standard CPG retail pricing and is not publicly disclosed. The customer base is end consumers seeking natural wellness, relaxation, sleep support, digestive health, and immune support, with no disclosed named-account or enterprise customer relationships.

Name

Bonomelli

Legal name

Bonomelli S.r.l.

Website

https://bonomelli.it

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonomelli is an Italian CPG manufacturer (founded 1908) producing chamomile teas, herbal infusions, fruit blends, probiotic teas, and botanical food supplements for health-conscious consumers, sold via grocery, pharmacy, and Amazon channels domestically and internationally as a subsidiary of Gruppo Montenegro.

Ownership category

akta.pro rank

Product category

Herbal Tea & Botanical Supplements

NAICS

Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal tea products
• Chamomile tea blends
• Botanical food supplements
• Fruit infusion teas
• Wellness tea manufacturing

Headquarters

HQ city

Zola Predosa

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods - Herbal Teas and Infusions: Bonomelli generates revenue through the manufacture and sale of chamomile teas, herbal teas, fruit infusions, functional wellness teas, probiotic infusions, and botanical food supplements. Products are sold through retail channels including grocery, pharmacy, and e-commerce platforms such as Amazon. The company is part of Gruppo Montenegro.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bonomelli manufactures and distributes a range of chamomile teas, herbal teas, fruit infusions, and ready-to-drink botanical food supplements for retail consumers. Products are sold under sub-brands including Filtrofiore, Sifted Chamomile, Instant Chamomile, Wellness Herbal Teas, Probiotic Herbal Teas, Fruit Infusions, Harmony Herbal Teas, and Botanical Supplements, distributed through grocery, pharmacy, and e-commerce channels in Italy and internationally.

Product overview

Bonomelli is an Italian food and beverage company specializing in chamomile teas, herbal teas, fruit infusions, and botanical food supplements. Founded in 1908, the company offers a diverse product portfolio organized into several categories: (1) Chamomile products including Filtrofiore (whole flower), Sifted (flower heads only), and Instant/Soluble varieties, with some enhanced with melatonin and magnesium for sleep support; (2) Botanical Food Supplements including Sleep, Vitality, Immunity, and Digestive ready-to-drink products; (3) Wellness Herbal Teas offering functional benefits such as Relaxing, Digestive, Depurative, Detox, Draining, Light Legs, Diet, Nose and Throat, Regularity, and Debloated Stomach; (4) Herbal Teas with Probiotic containing Bacillus coagulans BC30 for gut health (Debloating, After Meals, Immune Defences); (5) Fruit Herbal Teas including various fruit combinations (Black Grape-Strawberry, Raspberry-Redcurrant, Pineapple-Peach, Cherry-Blueberry, Papaya-Orange, Apple-Blueberry, Lime-Mandarin); (6) Harmony Herbal Teas combining chamomile with fruits (Citrus, Honey, Red Fruits); and (7) Herbal Infusions (Ginger-Turmeric, Fennel-Wild Fennel). The company controls its entire supply chain from field to cup, with chamomile cultivated in the Tavoliere delle Puglie region using proprietary tetraploid chamomile variety.

Differentiator

Problem solved

Functional benefit

Brands

• Filtrofiore Chamomile: Chamomile tea made with all the parts of the flower, full of all the active principles contained in the essential oils. The flagship product of Bonomelli.
• Sifted Chamomile
• Instant Chamomile
• Wellness Herbal Teas
• Fruit Herbal Teas
• Harmony Herbal Teas
• Herbal Teas
• Herbal Teas With Probiotic
• Botanical Food Supplements

Products and services

• Filtrofiore Chamomile Chamomile tea made with all parts of the flower, rich in essential oils and active ingredients; the iconic flagship Bonomelli product for relaxation moments.
• Sifted Chamomile Tea Chamomile tea containing only the central part of the chamomile flower head, the richest in essential oils, sourced from cultivations carefully selected in Italy and worldwide.
• Instant (Soluble) Chamomile Tea Soluble chamomile made from extract of carefully selected chamomile flowers, combining the natural benefits of chamomile with quick and easy preparation; available in plain, honey-orange, and melatonin-magnesium variants.
• Wellness Herbal Teas (Functional Tisanes) Functional herbal infusions developed by Master Blenders targeting specific wellness needs: Relaxing, Debloated Stomach, Regularity, Depurative, Digestive, Detox, Draining, Light Legs, Diet, and Nose & Throat.
• Probiotic Herbal Teas Herbal teas enhanced with 1 billion live cells of probiotic Bacillus coagulans BC30 for intestinal flora balance, including Debloating, After Meals, and Immune Defences variants.
• Fruit Infusions Collection 100% natural, caffeine-free fruit blends combining fruit juices and aromas, including black grape-strawberry, raspberry-redcurrant, pineapple-peach, cherry-blueberry, papaya-orange, lime-mandarin, and apple-blueberry variants.
• Harmony Herbal Teas (Chamomile & Fruit Blends) Chamomile-and-fruit harmony blends that pair delicate chamomile with citrus fruits, honey, or red fruits for embracing moments of escape.
• Botanical Food Supplements (Ready-to-drink) Ready-to-drink botanical food supplements covering Sleep (passion flower, linden, California poppy, melatonin), Vitality (matcha, guarana, saffron, B vitamins), Immunity (reishi, marshmallow, zinc, echinacea), and Digestive (calcium, ginger, fennel, green anise).
• Collection Infusi a Freddo (Cold Brew Fruit Infusions) Caffeine-free, 100% natural fruit infusions formulated to be brewed both hot and cold, suitable for consumption at any time of day.
• Herbal Infusions (Two-Herb Blends) 100% natural two-herb infusions such as Ginger & Turmeric and Fennel & Wild Fennel, inspired by traditional herbal culture.

Quantifiable outcome

• 100+ years of brand heritage
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gruppo Montenegro (Parent Company)coreOthersBonomelli S.r.l. is a subsidiary of Gruppo Montenegro, a major Italian food and beverage group. The corporate website links to gruppomontenegro.com, and Bonomelli operates under the group's corporate policies including HSE Policy, Quality Policy, Whistleblowing procedures, and Model 231/2001 compliance.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pukka Herbs: Pukka Herbs (Unilever-owned) is a UK-based herbal tea brand specializing in organic, functional blends (sleep, detox, digestion). Directly comparable to Bonomelli for its premium herbal tea positioning, functional wellness range, and emphasis on botanical ingredient quality.
• Celestial Seasonings: Celestial Seasonings (Hain Celestial) is a US herbal tea brand specializing in wellness-positioned herbal infusions. Directly comparable to Bonomelli for its category leadership in herbal teas, sleep/wellness blends, and broad grocery distribution.
• Traditional Medicinals: Traditional Medicinals is a US-based herbal tea company with a clinically-supported wellness range. Directly comparable to Bonomelli for its emphasis on functional teas (digestive, sleep, immune), botanical expertise, and trusted herbal heritage positioning.
• Twinings: Twinings (owned by Associated British Foods) is a global heritage tea brand with a strong herbal and infusions portfolio. It is directly comparable to Bonomelli as both compete in bagged herbal teas and chamomile blends via grocery retail, with similar 100+ year brand positioning.
• Republic of Tea: The Republic of Tea is a US specialty tea company with a broad herbal and wellness tea portfolio. Comparable to Bonomelli for its premium tea positioning, wellness functional blends, and emphasis on ingredient quality.
• Clipper Teas: Clipper Teas (owned by Wessanen/Acquisition International) is a UK-based ethical and organic tea brand with a strong herbal and green tea range. Directly comparable to Bonomelli for its ethical sourcing, herbal tea focus, and grocery retail distribution.
• Yogi Tea: Yogi Tea is a US-based herbal and functional tea brand owned by East Side Games. Directly comparable to Bonomelli for its Ayurvedic-inspired wellness blends, functional tea positioning, and grocery/retail distribution of herbal infusions.
• Aboca: Aboca is an Italian herbal pharmaceutical company producing botanical supplements and herbal health products. Directly comparable to Bonomelli for its Italian market focus on herbal wellness, botanical food supplements, and pharmacy-channel distribution.
• Dammann Frères: Dammann Frères is a French heritage tea brand specializing in flavored and herbal teas. Comparable to Bonomelli for its European heritage positioning, premium herbal tea range, and retail/specialty distribution model.

Broad incumbents

• Lipton (Unilever): Lipton is Unilever's flagship global tea brand offering black, green, and herbal blends. Comparable as a broad incumbent in the same tea category as Bonomelli, with overlapping herbal tea SKUs but a much wider portfolio spanning black and green teas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7vdVdzEk9sipLH2_bOc8ig
• LinkedInlinkedin.com/company/bonomelli-food-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonomelli