Princeton Global

What Princeton Global does

Princeton Global Asset Management, LLC is a fee-only, SEC-registered investment adviser (IARD #146644) founded in 2010 and headquartered in Princeton, NJ, with a dedicated Nonprofit Investment Services division in Washington, DC. The firm operates as a boutique wealth manager serving nearly 400 client families and nonprofit organizations with close to $1 billion in assets under management. Its leadership team includes Managing Partners Brett Shaver (President), Erica Bullinger (COO), and Paul Gerard (Chairman), along with CIO Joel Heymsfeld — multiple former senior BlackRock professionals — supported by CFP and CFA-credentialed wealth managers and an Emeritus Portfolio Manager.

Princeton Global delivers its services through three integrated product lines: discretionary Wealth Management & Investment Advisory using proprietary model portfolios of individual securities and low-cost ETFs across US, International, and Global strategies with tax-aware overlays (tax-loss harvesting, low-cost-basis stock strategies); Sophisticated Wealth Planning covering cash flow, tax, charitable giving, estate/wealth transfer, and insurance; and a Nonprofit Investment Services practice providing Outsourced Chief Investment Officer (OCIO), 403(b) advice, IPS creation, and fiduciary investment consulting. Underlying technology is conventional RIA infrastructure: Charles Schwab Institutional serves as primary custodian, BD Reporting powers the client portal, and JotForm handles inbound inquiries — there is no disclosed AI/ML, proprietary tech stack, or mobile app.

The business model is asset-based recurring revenue, with a tiered fee schedule of 1.25% on the first $1M, 1.00% on $1–5M, 0.75% on $5–10M, and 0.50% above $10M, supplemented by limited performance-based fees and hourly ($300) or fixed ($1,000–$25,000) financial planning engagements. The minimum is $1M portfolio, $500K investable assets, or a $5,000 annual advisory relationship. Client acquisition is relationship-driven via referrals, the website, and educational content (Perspectives blog and webinars), with no intermediaries or marketplace distribution channels. Customer segments include HNW individuals and families (primary), nonprofit organizations and foundations, professionals and executives, retirees and pre-retirees, and multi-generational families.

Name

Princeton Global

Legal name

Princeton Global Asset Management, LLC

Website

https://princetonglobal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Princeton Global Asset Management, LLC is a fee-only, SEC-registered boutique RIA founded in 2010 that manages close to $1 billion in assets for nearly 400 HNW families, multi-generational households, and nonprofit organizations, delivering discretionary investment management, integrated wealth planning, and OCIO services through tiered asset-based fees.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Taft-Hartley / Labor Union & Public Sector Retirement Systems (FSAAAGAK)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Portfolio management
• Nonprofit investment services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset-Based Advisory Fees: Ongoing asset-based fee charged quarterly in arrears, covering portfolio management, financial planning, and ongoing advisory services. Maximum annual fee of 1.50% depending on market value of assets under management and type of wealth management services rendered.
2. Performance-Based Fees: In very limited circumstances, Princeton Global offers performance-based fees to qualified clients wherein a portion of the fee is contingent upon the performance of specified asset classes outperforming their respective mutually agreed upon benchmarks.
3. Financial Planning and Consulting Fees: Hourly rate of $300 or fixed fee basis from $1,000 to $25,000 depending on scope of service required. Fees are negotiable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Princeton Global Asset Management is a fee-only SEC-registered investment advisor providing discretionary wealth management and integrated financial planning to high net worth individuals, families, and nonprofit institutions. The firm manages approximately $1 billion in client assets for nearly 400 families and nonprofit organizations using proprietary model portfolios of individual securities and ETFs, with services spanning investment management, retirement planning, estate planning, tax-aware investing, and Outsourced CIO (OCIO) services for nonprofits.

Product overview

Princeton Global is a fee-only registered investment advisor (RIA) offering integrated wealth management services. The firm operates as a unified platform combining investment advisory with comprehensive financial planning. Core offerings include discretionary investment management (US, International, and Global strategies), sophisticated wealth planning (cash flow, tax, estate, charitable giving), and a dedicated Nonprofit Investment Services division providing OCIO services to tax-exempt institutions. The investment management layer utilizes proprietary model portfolios of individual securities and ETFs with tax-efficient strategies and alternative investment access. Services are delivered through a high-touch, boutique model with direct access to experienced wealth managers.

Differentiator

Problem solved

Functional benefit

Brands

• Princeton Global's Nonprofit Investment Services: A specialized division dedicated to serving nonprofit institutions with investment management services, including OCIO, investment consulting, and 403(b) investment advice.

Products and services

• Wealth Management & Investment Advisory Core discretionary investment advisory service providing customized investment strategies across US, International, and Global markets through equity, fixed income, and balanced accounts. Services include financial planning, retirement income planning, estate planning coordination, and tax-aware portfolio strategy for high net worth individuals, families, and nonprofit institutions.
• Nonprofit Investment Services (OCIO) Comprehensive Outsourced Chief Investment Officer (OCIO) service dedicated exclusively to nonprofit institutions. Includes investment consulting, 403(b) investment advice, Investment Policy Statement creation, individually tailored portfolios, and fiduciary commitment with high-touch client service model limited to 12 client relationships per senior portfolio manager.
• Sophisticated Wealth Planning Integrated wealth planning service covering cash flow and liquidity planning, tax planning, charitable giving strategies, family education, estate and wealth transfer, and insurance and protection. Uses robust financial tools to build customized plans aligned with client lifestyle and legacy goals.
• Investment Management Investment services including account consolidation and reporting, tax-efficient investing with tax-loss harvesting, proprietary stock and ETF model portfolios, sustainable and impact investing (ESG), alternative investment offerings (private equity, credit, real estate), and periodic investor letters and market research.
• Financial Planning and Consulting Standalone financial planning and consulting service billed at $300 per hour on an hourly rate basis, or $1,000 to $25,000 on a fixed fee basis depending on scope of service. Fees are negotiable.

Quantifiable outcome

• Manages approximately $1 billion in client assets for nearly 400 families and nonprofit organizations

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Flying Solo (Paul Stafford)minorGTM or Marketing Partner · 2 July 2026Partnership for educational webinar 'Turning 18 & Flying Solo' addressing estate and financial planning for families with children turning 18. Flying Solo provides estate planning expertise while Princeton Global provides financial planning perspective. This collaboration provides educational content to families on legal and financial transitions when children reach adulthood.
• Charles SchwabcoreOthersCharles Schwab Institutional serves as the primary custodian for client assets. Schwab provides independent custody of client assets, secure online account access, detailed statements and reporting, and industry-leading cybersecurity protections. This custodial partnership ensures transparency and separation between asset custody and advisory services.
• Tax, Estate, and Legal Planning ProfessionalscoreStrategic or Co-development PartnerStrategic alliance with exemplary professionals across tax, estate, and legal planning. Princeton Global coordinates with these professional partners to help clients manage the important aspects of their financial lives comprehensively. The collaborative partnership welcomes working with CPAs, legal professionals, and consultants.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mariner Wealth Advisors: National RIA providing comprehensive wealth advisory, investment management, and financial planning to HNW individuals and families. Comparable in fee-only RIA structure, integrated planning model, and HNW target market.
• Bessemer Trust: Privately held multi-family office providing investment management, trust, and wealth planning to UHNW families and select institutions. Comparable to Princeton Global in HNW-focused discretionary portfolio management and integrated planning.
• Glenmede: Philadelphia-based independent wealth manager and investment advisor serving HNW families, foundations, and endowments. Directly comparable to Princeton Global in boutique RIA model, nonprofit/foundation focus, and fee-only fiduciary structure.
• Pathstone: Independent, employee-owned advisory firm offering family office and investment counseling services to HNW families, foundations, and endowments. Comparable boutique multi-family office model and institutional nonprofit OCIO services.
• Rockefeller Capital Management: Independent, family-led wealth management firm serving UHNW individuals, families, and institutions with investment advisory and family office services. Comparable pedigree (Rockefeller family office roots) and target client base as Princeton Global.
• Creative Planning: Large fee-only RIA offering comprehensive wealth management, investment advisory, and financial planning. Comparable fee-only fiduciary model and HNW focus, though at significantly greater scale than Princeton Global.

Broad incumbents

• CIBC Private Wealth: Wealth management arm of CIBC serving UHNW families, foundations, and endowdings across North America. Comparable in HNW and institutional nonprofit advisory but with broader product set and global footprint.
• Northern Trust Wealth Management: Large-scale wealth management division of Northern Trust serving HNW individuals, families, foundations, and endowments. Comparable client segments to Princeton Global, especially foundations and nonprofits, but operates with much broader capabilities and geographic reach.
• Brown Brothers Harriman (Wealth Management): Centuries-old private bank offering investment management, trust, and wealth planning to HNW families and institutions. Overlaps with Princeton Global's HNW and nonprofit investment services but operates at much larger scale as a broad incumbent.
• Vanguard Personal Advisor Services: Hybrid robo-plus-human advisory service from Vanguard offering portfolio management and financial planning at lower fees. Represents the scaled, lower-cost competitive alternative that pressures traditional boutique RIAs like Princeton Global.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/princetonglobalassetmanagementllc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Global